Above All Advertising designs and produces inflatable arches for retail and event promotions. Inflatable Arches are great for entryways or as a starting line or finish line of a sponsored race. Above All can print files directly onto inflatable arches. Available sizes are10' x 15', 15' X 20, 18' X 20' , and 30' x 40'. Custom arch shapes and sizes available. For more information, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Tel) 866-552-2683; (Web site) www.abovealladvertising.com
Mobil Super Tour Visits Minor League Games
The 2011 Mobil Super Minor League Baseball Tour will visit 77 Minor League games in 25 states over four months. Anchored by a 40-foot Mobil Super-branded tour bus, the Mobil Super Minor League Baseball Tour includes interactive activities and free Mobil Super product and oil giveaways before, during and after each minor league baseball game. “The Mobil Super Minor League Baseball Tour adds to the fan experience at each minor league game,” said Rob Shearer, Americas Marketing Advisor, ExxonMobil Lubricants and Petroleum Specialties Co.
Sabra Launches Nationwide Taste Adventure Tour
Sabra® Dipping Company, the country's leading hummus manufacturer, has hit the road with an experiential tour designed to showcase new product lines being introduced during. “Whether through social media, in store or on the road with the tour, we genuinely love interacting with our fans and introducing Sabra's tastes of the world to people who are unfamiliar with hummus or other fresh dips," said Mina Penna, Senior Brand Manager for Sabra. "What began as a one-market tasting experience several years ago has grown into a nation-wide adventure! We love sharing the delicious flavors of Sabra and welcoming new Sabra enthusiasts." The Sabra Taste Adventure trucks are distributing 2oz cups of Sabra hummus alongside an array of fresh topping choices including Roasted Garlic, Sun Dried Tomato, Roasted Red Pepper and Roasted Pine Nuts.
Lunchables With Fruit Introduced With The Keep The Smiles Coming Mobile Tour
The introduction of new Lunchables with Fruit is being supported by an integrated marketing campaign, the largest in the brand’s 22-year history. To “Keep the Smiles Coming,” the Lunchables team will kick-off the campaign with a national call-to-action, partnering with Feeding America, the domestic hunger-relief organization, to donate up to one million pounds of fresh fruit to families who need it the most.
“We continue to listen to our consumers and stay committed to making Lunchables Lunch Combinations a wholesome choice for moms and more enjoyable for kids. Fruit was the number one requested item for packed lunches,” said Joe Fragnito, Director of Marketing, Lunchables. “We wanted to create a fun, larger-than-life campaign to celebrate and give our consumers a chance to help keep the smiles coming across America.” Anchored by interactive out-of-home executions in major cities, the “Keep the Smiles Coming” campaign includes media advertising, a mobile tour, social media activity and updated packaging.
Dole Kicks Off Cross-Country Tour To Benefit Feeding America
This summer, Dole is taking its new Fruit Bowls® All Natural Fruit in 100% juice on a cross-country tour, making stops in 12 cities and giving consumers an opportunity to sample the new product and celebrate summer at a fun traveling Fruit Stand. Additionally, through its national partnership with Feeding America, the country's leading domestic hunger-relief organization, Dole aims to give 250,000 cups to families in need.
The road trip will feature a custom-branded 53' vending trailer that transforms into a Fruit Stand complete with fruit bins, brightly colored canopies, and photo kiosks. Dole worked with MRA, a Saint Clair Shores, MI-based experiential marketing firm on the promotion.
Air National Guard Runs ‘Rise To The Challenge’ Mobile Tour
The Air National Guard, has launched its “Rise to the Challenge” Tour, a traveling interactive campaign educating Americans on the Air Guard’s role in serving local communities. This technologically driven experience provides the public an opportunity to participate in simulated missions designed to demonstrate the real-life roles of Air Guard men and women. Visitors are also invited to discover life in the Air Guard, and to identify opportunities that will help them achieve their educational and career goals.
The tour, which will be featured at festivals, air shows, taste, music and sports events across the nation, features a series of interactive challenges; each designed to highlight a skill associated with an Air National Guard career field. The names and scores of the leading challenge performers will be featured on an on-site leader board. This tour was developed by Marketing Werks Inc., (www.marketingwerks.com), a Chicago-based promotion agency.
BRP Launches Ultimate Playground Demo Tour
BRP is conducting the Ultimate Playground Demo Tour, showcasing its complete portfolio of Sea-Doo watercraft and boats, Can-Am all-terrain and side-by-side vehicles, Can-Am roadsters, Evinrude outboard engines and Ski-Doo snowmobiles. The tour is set up with BRP products to view, interactive displays, and product specialists to answer questions. Attendees get first-hand experience at trying products in a controlled environment. “Customers have been asking for a place where they can see all the BRP products at one time and try them under the conditions they were meant to be enjoyed,” said Yves Leduc, VP, BRP.
STANLEY Conducts Built for Life Tour
STANLEY, a brand of PMI, has launched a nationwide tour to honor unsung heroes. The STANLEY Built For Life Tour will celebrate local heroes in over 20 cities across the US. The tour will stop at summer festivals and sporting events and will thank unsung heroes for their sacrifices while recognizing them with a celebratory BBQ reception, a Commemorative plaque and Stanley food and beverage gear. The Tour will be entertaining heroes with its 1966 Airstream turned traveling history museum, featuring a century’s worth of classic Stanley gear and memorabilia. The rig is complete with games and activities featuring feats of strength, and skills tests.
JoAnne Anderson, Sr. Marketing Manager, Stanley, said, “We all have these unsung heroes at work, in our families, or in our communities who really step up or who do the thankless jobs that make our daily lives easier. We felt our Built for Life Tour was the perfect platform to give these Unsung Heroes the recognition they deserve.”
Category: Inflatables
Display Producer: AIRBRANDS Event & Marketing Group
6470 Wyoming St., Dearborn, MI 48126
This Scion Dome was created for Scion to promote its cars at special events. The dome is made from a fully digital print inside and out. The art work was created by “Buff Monster” and needed to be recreated with absolute faithfulness to the artists work. The unique dome appeals to Scion’s youthful customers. (Web site) www.fabulousinflatables.com
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