Levi’s Featuring ‘Make Them Your Own Zone’
Levi’s has introduced a “Make Them Your Own” marketing campaign. A traveling “Make Them Your Own” experience, will help bring the campaign to life.
A customized Levi’s tractor-trailer, the “Make Them Your Own Zone,” is visiting events into the fall, including concerts by Christina Aguilera and Santana, as well as Original Levi’s Stores and department/specialty stores. The Zone is packed with fun features, including karaoke to current hits, interactive games that illustrate fashion possibilities, and a video “style cam” where participants can pose for a chance to be featured in a Levi’s TV commercial.
Glidden Conducts Color Tour 2000
Glidden has launched Color Tour 2000, featuring interactive displays and offering homeowners the opportunity to win a home paint makeover. The Color Tour 2000 van is stopping at retail paint outlets in major markets.
The van includes interactive displays featuring Glidden’s new Color@Home software, which lets users visualize how their homes might look in various shades of Glidden paint.
Consumers who visit the Color Tour 2000 van can register for the Color@Home Makeover Sweepstakes, for a chance to have their homes painted for free.
General Motors Offers ‘Virtual Test-drive’
Ferris Productions, a Phoenix, AZ-based virtual reality firm, has developed the “Virtual Test-drive” for General Motor’s Buick LeSabre “Drive With Confidence Tour.”
The “Immersive” Virtual Reality experience simulates a cross-country drive. The premise of the trip is that the driver has picked up pro-golfer Ben Crenshaw in a New York hotel and must drive him to a California golf course for his tee time. Filmed in 360-degree video, the driver experiences a seamless visual, including sounds and aromas.
“We wanted to demonstrate the LeSabre in an exciting way, with a test drive as close to reality as possible,” said Marcus Vinson, Assistant Brand Manager, Buick LeSabre. Momentum Marketing was the agency for the promotion.
The ‘Incredible Drivable Egg’ Promo
Radio Unica, a Spanish language radio network and the California Egg Commission, have developed a promotion to increase egg consumption among Latinos.
The promotion stars a custom 2000 Volkswagen Beetle with a yolk-yellow interior and an eggshell white exterior, touring retailer locations and station events.
Consumers can fill out entry forms for a chance to win The Incredible Drivable Egg from Radio Unica.
Gaming Vehicle Demos PlayStation 2
Sony Computer Entertainment has launched the PlayStation 2 Touring Attraction, a 68-foot custom tractor-trailer, which will provide fans the first opportunity for an exclusive, hands-on experience with the new computer entertainment system to be released this fall.
Inside the trailer environment, more than 60 participants at a time can play yet-to-be released PlayStation 2 game titles. For head-to-head competition, the vehicle’s layout converts into a championship arena where players can compete on an 80-inch big screen. Additionally, there are four 40-inch screens and 26 20-inch screens.
“The revolutionary gameplay of the PlayStation 2 is best understood when experiencing the system first hand,” said Andrew House, V.P., Marketing, Sony Computer Entertainment. “The PlayStation 2 Touring Attraction allows our consumers to be among the very first to sample the product.”
Swissair Conducts ‘USA Truck Tour’
Swissair recently conducted its “USA Truck Tour,” a Plexiglas truck which displayed a mock-up of its new First Class cabin.
Reach Marketing, Westport, CT, developed the promotion.
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