'2010 Choco Milk Cup Tour’ Kicks Off With Major League Soccer
Choco Milk, a children's premium ingredient nutritional milk supplement, has partnered with three Major League Soccer (MLS) teams to co-present and fund free community and school-based soccer clinics. The Los Angeles-based Chivas USA, Houston Dynamo and Chicago Fire are among the professional soccer clubs that Choco Milk will collaborate with and donate funds to during “The 2010 Choco Milk Cup Tour.”
“The 2010 Choco Milk Cup Tour” is a traveling tour staged like a free, miniature soccer clinic with the purpose of engaging children in a series of activities that teach nutrition awareness and physical fitness. Children will learn to strengthen their mind, body and spirit through consistent exercise and a balanced nutritional diet while using the skills necessary for soccer. “Choco Milk is excited to partner with these MLS teams to teach children how to lead healthy and active lives,” said Patrick Harrington, Choco Milk Brand Manager.
ESPNU Launches 2010 College GameDay Tour
ESPNU is bringing the ‘“ESPNU College GameDay Tour” to all 14 regular-season College GameDay stops for the 2010 season. The new experiential marketing tour, featuring a fully customized ESPNU minibus, will include a DJ booth, as well as a college-themed body and face painting station.
Fans will be able to visit the painting station before kickoff to uniquely express their true fandom in the stands. The tour will also include several LED televisions showing live coverage of the College GameDay telecasts. Another focal point of each stop will be the ESPNU monument (a 24-foot monument in the likeness of the ESPNU logo), which will be displayed on each host campus. Revolution, Chicago, is the promotion agency.
Total Immersion Teams With Nike On AR Slot Machine
Nike’s AR slot machine visited the Hurley U.S. Open of Surfing and the X Games circuit recently to showcase Nike’s 6.0 running shoe. As part of Nike 6.0’s commitment to rich brand interaction with action sports fans, Total Immersion has teamed up with ad agency Wieden+Kennedy to offer the world’s only augmented reality slot machine.
At promotional events, visitors to the Nike tent have a chance to win a pair of Nike 6.0 shoes and additional prizes - all based on the spinning wheels of the AR-generated slot machine. To activate it, the player displays the ticket in front of a camera; on-screen, the ticket morphs into an oversize 3D slot machine that then appears in the attendee’s hand. Players can even see themselves on the “coin” that triggers the slot machine, thanks to Total Immersion’s face-mapping technology.
Clairol Nice ‘n Easy Conducts Mirror Moments Campaign
Clairol Nice ‘n Easy with Angela Kinsey of NBC's “The Office” have partnered with the charity, Dress for Success, to launch a unique campaign spotlighting the boost of confidence women receive when they feel good about what they see in the mirror. The “Mirror Moments” campaign kicked-off in New York City’s Grand Central Terminal with an oversized, interactive mirror. On-the-go women were met by Angela's virtual appearance within their reflection, as they unknowingly looked in the mirror.
These surprised reactions were captured, and consumers can help benefit Dress for Success Worldwide by visiting Clairol.com, viewing the short “Candid Camera”-like video and sharing with friends. Each time this video is shared, Nice 'n Easy will donate $1 to Dress for Success.
Clairol Marketing Dir., Nelson Miranda said, “Nice ‘n Easy aims to make every woman’s mirror moment a good one no matter what their daily priorities entail.” Mirror Moments makes women literally “take a look in the mirror” as the campaign includes a number of branded mirror moments including: decals on mirrors in shopping mall bathrooms, mirrored gas station toppers, and bus shelters.
Clinique Kicks Off Fall 2010 Fresh Faces Tour
Clinique is about to embark on its 10 city “Fresh Faces Tour” whereby the cosmetics company creates an environment that allows visitors to receive makeovers and participate in photo shoots, while sampling products that are also available for purchase.
MC˛, a Chestnut Ridge, NY-headquartered exhibit and promotion firm, (www.mc-2online.com), is handling the production of the tour, kicking off in fall 2010 and stopping at college campuses in 10 cities across the country from Boston to Los Angeles.
Back to Top
To See previous issues of Creative Mobile Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
