Lowe’s & Whirlpool Feature Mobile Kitchen
Lowe’s Home Improvement Warehouse and Whirlpool Corp. have launched a 70-foot, 31-ton, 18 wheeler, featuring the latest in appliance technology and fashionable kitchen design together under one mobile roof. The mobile display includes a complete working kitchen outfitted with Whirlpool brand major appliances and KitchenAid brand portable appliances. The tour will stop at Lowe’s stores to give visitors an opportunity to view state-of-the-art home products in a non-retail environment.
“The Lowe's-Whirlpool Innovation Tour is an extension of the strong alliance between the two companies,” said Tom Sparling, Lowe's Product Marketing Manager. Tom Ellspermann, Director of Sales for Whirlpool said, “Together, we can give consumers the inspiration and the knowledge to make purchases that are not only smart, but will provide good performance and satisfaction for years to come.”
Newell Rubbermaid Road-Show Highlights NASCAR
Newell Rubbermaid has launched a NASCAR Block Party promotion. The interactive mobile exhibit support’s Newell Rubbermaid's racing sponsorship of the NASCAR Winston Cup Series, and it provides product demonstrations.
Housed aboard a 53-foot trailer with a tent folding out on each side, the event features interactive displays and prizes. “The ‘Block Party’ allows Newell Rubbermaid to interact with consumers on a personal basis and build lasting relationships,” said Daniel Davis, NASCAR Sponsorship Manager for Newell Rubbermaid.
National Tour, a Rancho Santa Margarita, CA-based event-marketing firm was selected by Newell Rubbermaid to manage the tour.
Fleet Graphics Launch Planters Chocolate Nuts
Avery Dennison Graphics Materials Division recently helped Planters launch a new line of chocolate-covered nuts with striking fleet graphics. Created by iG3, Toronto, Ontario, the graphics were printed on Avery Dennison’s MPI 1000 vinyl film using a Scitex Grandjet V5.
For more information, visit www.averygraphics.com.
RoadShows Turns Trucks Into Billboards
RoadShows, LLC places full color, high-resolution vinyl billboards on the sides of trucks. RoadShows features its patent pending Haul-a-Board frame system to hold the vinyl billboards firmly in place. By simply removing one vinyl and sliding in another, ads can be changed in less than 60 minutes. RoadShows contracts with trucking companies to carry the billboards. These trucking companies have pre-determined, trackable routes to ensure that the ad reaches the intended target.
For more information, contact RoadShows, P.O. Box 638, Camp Hill, PA 17001; (Tel) 717-266-7124, (Web Site) www.roadshows.com.
LEGO Tour Promotes Product Line
LEGO wanted to promote its line of Underwater Adventure products and its “Deep Sea Challenge” building contest. Digital Tech Frontier LLC of Phoenix, AZ, was retained to create a LEGO world tour.
Using 3D animation technology, Digital Tech Frontier created Deep Sea Adventure, a virtual Lego adventure with digitally rendered LEGO Divers and Aquariders. Digital Tech Frontier took Vride, its mobile sensory theater, on the road. Within the mobile theater, which seated 12 people at a showing, each person viewed the 3D experience through their own Personal Head Mounted Display.
Discover Card ESPN College GameDay Tour
The Discover Card ESPN “College GameDay” Tailgate mobile marketing tour will travel to college campuses. This custom 48-ft. sports headquarters on wheels converts into a replica of ESPN’s “College GameDay” telecast stage.
Mock tryouts for GameDay analysts will be held and prizes will be awarded at each site. The grand prize-winner will appear on College GameDay at the Rose Bowl on January 2, 2002.
The trailer has areas where visitors can practice their passing, kicking, and catching skills. Large screen monitors and Sega video game stations will be set up.
The tour was developed by Marketing Werks, Chicago, IL.
Sirius Launches 'Rhythm Of TheRoad' Mobile Tour
Sirius Satellite Radio has launched a unique consumer and retail experience, the “Rhythm of the Road Tour,” that will bring the Sirius services to listeners in key markets across the country.
This mobile sampling tour features a custom-built 65-foot giant Ferris wheel dubbed the “Wheel of Sound,” that is equipped with eight Sirius-ready theme cars for consumers to ride in and listen to Sirius’ service. These full-size antique and contemporary cars will be custom-painted to highlight different channels on Sirius. The tour also features two trailer trucks that open into listening kiosks for consumers, and a DJ booth that will play the Sirius service live. “The key to our regional launch formula is to allow consumers to experience the Sirius service for themselves,” said Joseph Clayton, Sirius’ President.
The tour will be on site at Sirius retailers and special events throughout the year.
Back to Top
To See previous issues of Creative Mobile Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
