Starbucks Trucks Promote Frappuccinos
Starbucks wanted to promote its Frappuccino beverages via 35' custom trucks for year-round use as Curbside Mobile Stores in California and Florida. The trucks have joined Volkswagen campers in a Chill Patrol promotion to serve samples of Starbucks beverages across the U.S. and Canada.
Vectors Plus, a large format color graphics firm based in Kirkland, WA, was selected to prepare graphics and fully vinyl wrap the trucks. The graphics sported Starbucks corporate logos along with images of Frappuccinos and splashes of butterflies, ladybugs, daisies and balloons.
The images were printed onto Magic brand DMXDFII from InteliCoat Technologies.
Pace Foods Partners With Rodeo Cowboys Association
Pace Foods has announced plans for a three-year sponsorship with the Professional Rodeo Cowboys Association.
Highlighting the brand’s Southwestern heritage and core message of enlivening food and mood with salsa, this partnership serves as the foundation for a campaign that introduces consumers to “trailgating,” a style of cooking that combines cowboy-style chuck wagon trail cooking with tailgate barbecuing.
With sponsorship messaging heavily featured both in-store and on-pack, bolstered by national advertising, a mobile marketing program and local market events, it will be one of the most comprehensive campaigns for the Company.
The Pace Trailgating Tour, is a mobile marketing program that will travel to rodeos throughout the three-year sponsorship. The traveling unit, built to represent the modern-day version of a Western wagon, will introduce consumers to “trailgating” via sampling, cooking demonstrations and interactive events.
“This is a natural and powerful partnership for the Pace brand,” said Sean Connolly, V.P., Marketing, Pace Foods. “The rodeo experience and lifestyle associated with this growing sport complement the long history of Pace salsa, its Western roots and its ability to enliven the food and mood of people who enjoy it.”
Back to Top
To See previous issues of Creative Mobile Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
