Showcasing Mrs. Smith’s premium frozen cream pies, including new Moose Tracks, this 16-ft. tag-along concession trailer will travel to grocery store chains to encourage consumer trial and promote awareness of the new product. Mobility Resource Associates, a St. Clair Shores, MI-based mobile marketing firm, in conjunction with Mrs. Smith’s agency, Rountree Group, developed this 8-week sampling tour.
New Health Station Delivers Ad Messages
Computerized Screening Inc.’s (CSI) Health Station delivers customized, product specific messages to consumers while they are in the healthcare mindset.
The CSI Health Station, a digital, freestanding kiosk featuring a complete array of health screening tools and preventive education resources, is utilized at retail locations nationwide. Patented technology enables consumers to track blood pressure and heart rate, as well as other vital signs. A Personal Medical Record (PMR) feature allows consumers to compile and store test results from Health Stations, physician office visits, hospitalizations and prescription histories. These integrated technologies combine to create a health maintenance system that attracts over 5,000,000 users annually.
For more information, contact Computerized Screening, 1395 Greg St., Sparks, NV 89431; (Tel) 775-359-1191; (Web Site) www.computerized-screening.com.
Campbell’s Launches ‘Soup Sanctuary’ Mall Tour
DVC eXperiential Marketing, a division of DVC Worldwide, has partnered with Campbell’s Select to create the “Campbell’s Select Soup Sanctuary,” a mall soup sampling experience.
Product signage, video footage and trained brand ambassadors communicate the product’s key messaging. “Campbell’s Select Soup Sanctuary” visitors will be offered a $1 coupon with a 20% discount, which can be used at participating Bed Bath & Beyond stores. In addition, visitors will be entered to win the Select Your Sanctuary Sweepstakes.
Inflatable 2000 Offers Inflatable Sampling Booths
Inflatable 2000 offers custom inflatable sampling booths for special promotional events, trade shows, fairs, etc. Its custom inflatables can incorporate games or other interactive elements to attract attention, while reinforcing brand identity.
For more information, contact Inflatable 2000, 207 N. Aspan, Unit #6, Azusa, CA 91702; (Tel) 626-969-7780, (Fax) 626-969-4480, (Web Site) www.inflatable2000.com.
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