Hispanic Marketing Trends For 2005
Marketers will continue to look for ways to have “one-on-one” interactions with Hispanic consumers in 2005, according to Hispanic marketing agency Garcia360’s forecast of Hispanic marketing trends for 2005. One of these ways is the “mobile marketing” unit, which allows advertisers to literally enter communities with their message. Other grassroots tactics include Latino-oriented event tours. Their strength lies in advertisers being able to buy into something that will hit multiple markets with consistent messaging and sampling opportunities.
Another trend to watch is increased competition from south of the border. U.S. companies will be seeing the entry of foreign brands that appeal to the growing U.S. Hispanic population that grew up either using or watching their parents use these products in the personal and home care categories, especially cleaning and laundry products. The other category where we will see foreign brand growth is in food products, Garcia360 predicts. Latin food products will continue to enter the U.S. and become available, especially from South America. Watch for Alpina, Al La Cena, Inca Cola, Pony Malt and other South American brands to see more distribution across the U.S.
Nanonation Teams With SBC For Football Tour
SBC and Nanonation recently conducted “SBC’s College Football Connection” promotional tour. The road show introduced fans on college campuses to SBC’s DSL and wireless services.
Nanonation, a Nebraska-based software company, developed the software platform and technology services for the tour.
DSL Stations, Plasma Monitor Stations and Freedom Link Stations helped demonstrate SBC’s products and services to fans on game day.
The DSL Stations, located in a converted semi-truck, featured an easy-to-use interface that was localized for each game day event. Each unit provided consumers with information on how to get SBC Yahoo! DSL, showed them college football highlight videos and gave them the ability to download Cingular ring tones.
Next to the DSL stations was a 42" plasma TV monitor that showcased SBC Yahoo! DSL high-speed Internet versus dial up. The Freedom Link Station consisted of laptop computers that showcased Freedom Link wireless service.
Scholastic Launches ‘Land Of Elyon’ Tour
Scholastic Inc. has acquired the North American book rights to Patrick Carman’s, “The Land Of Elyon,” a new series set in a fantasy world where animals can talk and enchanted stones can see the future.
The publisher is launching the series with a 22-city, four-month tour starting in Seattle and concluding in New York City.
Author Patrick Carman will visit with hundreds of schools and bookstores as he criss-crosses the U.S. in a “Land of Elyon” tour bus. Author signings will also feature a topographical model of the mythical Land of Elyon and a video of how it was made.
The tour will be promoted by an extensive marketing campaign targeting tweens.
Kitchen Magic Launches Mobile Showroom
Kitchen Magic, Inc., located in Phillipsburg, NJ, is introducing its new mobile Kitchen Design Showroom.
The mobile showroom is outfitted with the latest custom refacing and new cabinetry designs as well as Dupont solid surface countertops.
“We designed our mobile showroom so customers could see and touch a refaced kitchen alongside a kitchen with all new cabinetry,” said Brett Bacho, Kitchen Magic’s President. “We use an exclusive double lamination process when we reface cabinetry. Kitchen Magic developed the permanent process that completely transforms a kitchen for about half the cost of all new cabinetry.”
The mobile kitchen design showroom will be traveling to home shows and events throughout New York, New Jersey, Connecticut and Pennsylvania, conveying its message, "You Can Afford The Best."
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