Creative Online

CREATIVE Mobile Marketing
December/January, 2007



Lexus 460 Launched With Art Installation Interactive Art Installation Supports Launch Of Lexus 460v

Lexus has launched a traveling interactive art installation to mark the launch of the Lexus 460. "Light and Speed" at The 460 Degrees Gallery celebrates passion, invention and an uncommon vision-all inherent in the new Lexus sedan Sebastien Agneessens, a prominent curator for the contemporary arts, curated the multi-media exhibition that brings together some of the top talents on the contemporary art scene.

The 460 Degrees Gallery also presents opportunities for visitors to participate in the discovery process. Touch-screen displays feature in-depth artist interviews and take visitors inside the art-making process. The traveling interactive art exhibit was developed for Lexus by LIME promotion.




Mobilexhibit offers the MX2000 mobile exhibit trailer for product demonstration programs. The trailers can be towed, handled, set up and staffed by just one person. They travel to trade shows, promotional events, and retailers. They are easily customized with graphics to attract attention and convey a brand message. For more information, contact Mobilexhibit, 160 Lesmil Road, Toronto, Ontario, Canada, M3B 2T5; (Tel) 416-441-3477; (Fax) 416-441-3556, (Web) www.mobilexhibit.com.



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