Disney Featuring ‘Big Rig’ Mobile Showroom
Disney Interactive is taking learning on the road with the Disney Big Rig, an eighteen-wheeler truck and state-of-the-art mobile showroom. This traveling exhibition will bring the company’s Active Learning-based software titles to children and families.
Disney Interactive is supporting the Big Rig with advertising in each of the cities the mobile showroom visits.
With flexible shelving units, a glow-in-the-dark ceiling and three “pop-outs” for further expansion, the traveling exhibition will let kids and parents experience firsthand the depth, creativity and learning benefits of each CD-ROM in a cool and fun Disney-themed environment.
Gaming Vehicle Demos PlayStation 2
Sony Computer Entertainment has launched the PlayStation 2 Touring Attraction, a 68-foot custom tractor-trailer, which will provide fans the first opportunity for an exclusive, hands-on experience with the new computer entertainment system to be released this fall.
Inside the trailer environment, more than 60 participants at a time can play yet-to-be released PlayStation 2 game titles. For head-to-head competition, the vehicle’s layout converts into a championship arena where players can compete on an 80-inch big screen. Additionally, there are four 40-inch screens and 26 20-inch screens.
“The revolutionary gameplay of the PlayStation 2 is best understood when experiencing the system first hand,” said Andrew House, V.P., Marketing, Sony Computer Entertainment. “The PlayStation 2 Touring Attraction allows our consumers to be among the very first to sample the product.”
Back to Top
To See previous issues of Creative Mobile Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
