Mobile Marketing Tour To Unveil Cottonelle
Kimberly-Clark has launched a mobile marketing tour to promote the in-store arrival of Cottonelle Fresh Rollwipes, America's first dispersible pre-moistened wipe on a roll. The centerpiece of the tour is a 41-foot customized trailer that will travel to key cities encouraging consumers to try the new product.
Inside the mobile unit consumers can touch and feel the product at special test stations, practice installing the dispenser and enter the 21st Century Dream Bathroom sweepstakes. The winner will receive a cash prize of $25,000 to create a dream bathroom.
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