Baxter Promotes Water Supplement Line
Baxter International Inc. has launched Pulse, a line of water + nutrients supplements, addressing key nutritional needs of Baby Boomers.
To help make consumers aware of this new targeted nutritional supplement line, Baxter launched a mobile truck tour and set up sampling booths at various venues and retail establishments.
The tour was conducted for Baxter International by Marketing Werks, a Chicago-based sales promotion and mobile marketing firm.
Michelin Launches ‘Tour de Force’ Exhibit
Michelin has launched the Tour de Force, an interactive traveling exhibit. The Michelin Tour de Force contains more than 1,200 sq. ft. of exhibit space housed in two 53-foot tractor-trailers. The Display Trailer contains a “Performance Wall” highlighting different tires. High impact video and audio displays highlight Michelin’s performance in F1, endurance, World Rally and motorcycle racing. A theater enables visitors to engage in virtual reality experiences from mountain biking to auto racing. The Academy Trailer hauls a Formula One show car on its top level, while its bottom level highlights the evolution of the Michelin Man. Visitors are also able to enter the Dodge/Skip Barber Driving School Sweepstakes offering 10 consumers a two day driving class.
Mercedes-Benz Tour Launches 2003 E-Class
In support of the new 2003 Mercedes-Benz E-Class, Mercedes-Benz is conducting a national lifestyle launch event called E-Motion. In a casual, lifestyle-oriented environment, guests will be able to test drive the new E320 and E500 sedans, in addition to treating themselves to spa treatments, gourmet food prepared by celebrity chefs, fall fashion previews and a home entertainment experience.
“E-Motion complements our E-Class theme ‘Experience. Unlike Any Other,’” said Dave Schembri, V.P., Marketing, MBUSA.
MBUSA is partnering with Saks Fifth Avenue, KitchenAid and Sony Electronics to provide guests with the ultimate lifestyle experience. Product specialists are on-site to offer feature demonstrations.
Springmaid Visits Wal-Mart Stores
Springs Industries, manufacturer of Springmaid home fashions, has launched the Springmaid Dream Machine, a furnished, interactive, personal decorating resource.
The 48-ft. Springmaid Dream Machine takes a fully-decorated bedroom and bath, design consultants and decorating resource materials directly to Wal-Mart stores.
“The mobile marketing unit is a great way for consumers to become comfortable with decorating,” said Nancy Webster, Vice President of Creative Development for Springs Industries. “The unit is designed so you can stand in the middle of the room and see how everything works together.”
360 Youth And CEA Run ThunderDorm Tour
360 Youth, the marketing arm of Alloy, Inc. and the Consumer Electronics Association, recently launched the ThunderDorm Campus Technology Tour, which demonstrated consumer electronics products to college students. Sponsors included PlayStation 2, Yahoo!, and Apple Computer.
A Grand Prize Ultimate Dorm Room was offered as part of the promotion. The centerpiece of the tour, ThunderDorm, is a Plexiglas-encased custom-fabricated trailer housing the Ultimate Dorm Room.
Microsoft Kicks Off MSN 8 Dome Tour
Microsoft Corp. has launched the MSN 8 Dome Tour to show consumers why a recent study revealed that three out of four people prefer the new MSN 8 Internet service to AOL 8.
An 11,000-sq. ft. dome houses a multimedia presentation pointing out the advanced communications, improved browsing and online safety features of MSN 8. The “It’s better with the butterfly” tour is designed to show consumers that MSN 8 provides them with an online experience unmatched by any other Internet service provider.
Bill Gates, Microsoft Chairman, said, “MSN8 takes a significant step toward Microsoft’s vision of providing convenient access to a wide range of software and services online.”
A variety of entertainers and speakers will be on hand at each stop to speak about the benefits of MSN 8 for families looking for a better way to balance their busy lives.
Kodak Mobile Picture Planet Experience
The Kodak Picture Planet Experience allows consumers the opportunity to create personalized photo keepsakes and introduces Kodak’s latest products. The tour was created for Kodak by experiential marketing firm CMI’s Atlanta office.
Kodak’s 53’ trailer features digital cameras and printing demonstrations; kiosks that allow consumers to send instant e-mail post cards; Incredible Picture Lab where consumers can send digital photos by e-mail; and Fantasy Theater where visitors can have their picture superimposed on custom backgrounds.
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