Pampers Featuring Changing Booth At Events
Pampers is using this inflatable changing/sampling booth at special promotional events. Pampers distributes samples on one side of the booth, which has an area in the back for parents to change their babies using the free samples.
The booth was created for Pampers by Inflatable 2000 Inc., based in Azusa, CA. Marketration, Inc., Santa Ana, CA developed the promotion.
Johnsonville Runs Big Grill Tour
In a partnership between Johnsonville Sausage Company and the Boomer Esiason Foundation for Cystic Fibrosis, football fans will have the opportunity to enjoy the great taste of a Johnsonville brat while supporting the foundation.
The Johnsonville Big Taste Grill is committed to at least seven Monday Night Football games. Boomer will also make pre-game appearances in select markets. All Johnsonville brat sale proceeds at all Big Taste Grill appearances this football season will benefit The Boomer Esiason Foundation.
Through brat sales at events, Johnsonville Sausage Company has successfully raised more than $1.5 million in support of several non-profit organizations over the years.
“This NFL season, Johnsonville Sausage Company is proud to commit a minimum donation of $100,000 to the Boomer Esiason Foundation. The affiliation between both parties at Monday Night Football Games is a natural fit,” said Ralph Stayer, Owner, Johnsonville Sausage.
TechKnow Overload Tours Colleges
More than 100,000 college students nationally are experiencing the latest high-tech gadgets in a high-energy setting, through the Consumer Electronics Association (CEA) 2003 TechKnow Overload Tour (TKO Tour)-a traveling technology festival.
The TKO Tour brings a 7,000 sq. ft. technology pavilion to 25 college campuses, showcasing consumer electronics, telecommunications, and digital video devices from more than 15 companies.
The Tour will feature: The Samsung Technology Pavilion: Samsung’s 200 sq. ft .“digital haven;” The Rockin’ Registration tent presented by Toshiba , the Surround Sound Pavilion with products from Denon, Yamaha, Polk Audio, Pioneer and Audiovox. The Wireless Wonderland presented by Microsoft will showcase its latest Windows Mobile based devices.
Boston, MA-based youth marketing firm Mr. Youth implemented the TechKnow Overload Tour for the CEA.
Mentos Runs 10-City College Tailgate Tour
Mentos, the chewy mint from Perfetti Van Melle USA Inc., announced its partnership with ESPN to conduct a 10-city mobile tailgate tour to honor college football. The tailgate tour features the "Mentos bus" -- a retro-style rebuilt microbus -- along with interactive running and throwing games that challenge fans to think quickly on their feet.
“We want to capture the enthusiasm, spirit and fun of college football that fans enjoy each season,” said Bob Howard, V.P., Marketing, Perfetti Van Melle USA Inc.
Panasonic Conducts BiLingual Tour
As part of its bilingual “Save Your Summer” - “Dale Vida a Tu Verano” tour, Panasonic is sending its “Rescue Team” to bring relief from summer boredom to teens and young adults. Three Emergency Vehicles,- fully equipped with Panasonic audio and video technologies, are traveling to concerts, pro soccer games and other attractions around the country, offering the opportunity to interact with the electronic gear. The tour is supported by radio broadcasts, sweepstakes, giveaways, and web sites.
“Panasonic has more ways than ever to ban boredom,” said Gene Kelsey, V.P., Panasonic’s Brand Strategy Group, “and the tour brings the excitement of dazzling technologies and fun products to consumers in a hip, unique way.”
Intel & Sony Roll Out ‘Your Digital Destiny’
A traveling WiFi hotspot, the Your Digital Destiny tour, presented by Intel Corp. and Sony Electronics, encompasses two entertaining, feature-packed mobile demonstrations showcasing the latest in mobile technology and innovative style. Interactive demonstrations give consumers a glimpse at new products and technologies.
The Your Digital Destiny consumer truck will make stops at major public events, concerts and festivals across the United States.
Designed to resemble a cutting-edge home environment, the Digital Destiny Retail Trailer is outfitted with the latest products from Intel and Sony. Stopping at retail locations across the U.S., the trailer will illustrate the integration of digital technologies. Tour participants can enter to win Digital Destiny sweepstakes packages featuring stylish Sony devices fueled by Intel technologies.
NASCAR Brings Racing To Select Wal-Marts
NASCAR and Wal-Mart have teamed-up for a nationwide fan tour. “NASCAR on Tour at Wal-Mart” is a mobile fan zone that visits major markets where NASCAR races. In each city, the tour visits five Wal-Mart stores during race week.
NASCAR on Tour at Wal-Mart brings together companies involved in NASCAR, including Energizer, Goodyear, Kingsford, Kodak, Nestle, and XM Satellite Radio. “We are providing to sponsors a unique vehicle in an important distribution channel, the world’s largest retailer,” said Brett Yormark, V.P., Corporate Marketing for NASCAR.
“The NASCAR Tour is a perfect fit for our customers who follow NASCAR,” said Julie Loder, Sr. Marketing Manager, Wal-Mart.
NASCAR on Tour allows Wal-Mart to utilize its parking lots to create an exciting experience for shoppers. Fans experience show cars, simulators and interactive exhibits.
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