Glenlivet Launches Pop-Up Retail Promotion
The Glenlivet, a leading Single Malt Scotch, has launched The Glenlivet City Links tour, offering city golf lovers an opportunity to play a traditional Scottish-style, urban-scaled golf course. The 10,000 sq. ft., nine-hole course and clubhouse is the largest-ever pop-up retail exhibit.
The Glenlivet City Links will be customized to fit landmark retail and office space in major U.S. cities. Legacy Marketing Partners, a Chicago, IL-based experiential marketing agency, developed the program and is managing the tour.
Craig Johnson, Senior Brand Manager, said, “Not everyone has the opportunity to play on the world-famous courses in Scotland, so we decided to bring a traditional Scottish links to the U.S.”
Marriott Unveils mSpot In Times Square
Marriott International celebrated the hip new room design for its Marriott Hotels & Resorts brand, with the unveiling of its mSpot billboard in Times Square in New York City.
The mSpot is a unique live billboard enclosed in glass at street level, featuring a life-sized Marriott guest room that doubles as a soundstage for free concerts by chart-topping artists.
John Marriott, Exec. V.P., Lodging, Marriott International, said, “Our new marketing approach celebrates the road warrior and engages the next generation of Marriott customers. The mSpot event is ‘game-changing’ for our business and reflects our strong focus on guest experience and innovation.”
Motorola Launches Motomoments Tour
Motorola has launched the Motomoments tour, an interactive road show designed to connect people with the Motorola Ojo Personal Video Phone at festivals, Expos and retail stops.
The tour will include a Motomoments truck, several Motorola Ojo displays built for live demonstrations, and Motorola representatives who will be available to answer questions.
“We are launching the Motomoments Tour so that more people can experience how real-time video brings people closer together,” said Bill Taylor, Sr. Dir. Marketing, Motorola Connected Home Solutions. “It’s an opportunity for us to share a revolutionary technology.”
Clif Bar Sends Santa On Grassroots Tour
Clif Bar, the leading organic energy bar maker and a company focused on sustaining the planet, is sending Santa Claus on a tour to alert citizens that global warming is destroying his North Pole workshop. Santa Claus and his elfin assistants are visiting major cities including Denver, Portland, Sacramento and Boston, to educate citizens, politicians and businesses on ways to prevent global warming. People will also be able to purchase Cool Tags to offset their own impact on global warming and receive special gifts from Santa’s toy bag.
“I applaud Santa's efforts to educate people in such a grassroots way about global warming-arguably the most pressing issue facing our planet today,” said Sheryl O'Loughlin, CEO of Clif Bar & Co., which has taken many steps to reduce its impact on global warming. Clif Bar and the Green House Network, a non-profit group dedicated to public education about global climate change, are co-sponsoring Santa’s tour.
Lowes Encourages Child Safety With Mobile Marketing Tour
Lowes home improvement stores is using this double expandable 53' trailer as an interactive vehicle for children to learn safety. The interior is divided into rooms for children to walk through, learn and play.
The Lowes child safety mobile marketing vehicle was commissioned by U.S. Concepts, a New York City-headquartered sales promotion agency and built by Craftsmen Industries, Inc., 3101 Elm Point Ind. Drive, St. Charles, MO 63301; (Tel) 636-940-5847; (Web Site) www.craftsmenind.com.
Mutual Of Omaha Runs Wild Kingdom Tour
The Mutual of Omaha's Wild Kingdom Adventure Tour, a unique interactive experience that conveys the excitement and adventure of the Wild Kingdom, is hitting the road this fall with appearances at fairs and festivals in seven states.
Traveling the country in several distinctive semitrailer trucks, the Wild Kingdom Adventure Tour is a 75-foot by 75-foot multifaceted experience that promises to be the highlight of the fairs and festivals it visits.
“Mutual of Omaha's Wild Kingdom Adventure Tour is one of the most elaborate, state-of-the-art mobile displays in existence, and we want as many people as possible to experience it,” said John Hildenbiddle, Mutual’s Senior Vice President. “We have designed our tour schedule with that goal in mind, and we’ll have the opportunity to visit cities throughout the country over the next few years.”
Aspen Marketing Services of Chicago, IL, designed, built and is handling tour logistics for Mutual of Omaha.
Larsen Offers Mobile Mktg. Canopies
Larsen Sails produces mobile marketing canopies, tents and banners, designed to withstand the rigors of the road.
The Company offers solid text or full-color gradient graphics; high resolution, wide format printing directly onto fabric; fire retardant fabrics; and interchangeable graphics panels for easy, change of messages.
For more information, contact Larsen Sails, Inc., (Tel) 800-347-6817, (Fax) 831-479-4275, (Web Site) www.larsensails.com.
New Mobile Kiosk Introduced By Advatar
Ask Advatar mobile information kiosks provide concierge services at promotional events, while attracting attention for advertisers’ messages displayed on the units’ 10-foot tall canopy. They are interactive goodwill ambassadors that facilitate consumer interaction for product sampling, couponing and the verbal exchange of information.
The kiosks use Segway Human Transporters enclosed in a 10-foot tall, thermo-molded plastic canopy. These battery-powered two-wheel units are deployed in large public venues. Consumers in these venues often need more information and fixed Customer Service locations have their limitations. Mobile Advatar units can cover more territory, reach more customers and they carry advertising messages from sponsors.
For more information, contact Advatar, Inc., 730 Camden Avenue, Unit E, Campbell, CA 95008; (Tel) 408-866-5166, (Web Site) www.askadvatar.com.
Visa & The NFL Run Visa End Zone Dance Promo
Visa USA is conducting an integrated marketing campaign for the 2005 NFL season. Michael Lynch, Sr. V.P., Visa USA, said, “The week-to-week excitement of the NFL is fundamental to the success of our marketing programs.”
Visa’s event marketing program for this season is the mobile-marketing tour, the “Visa End Zone Dance,” offering consumers the opportunity to simulate catching a touchdown pass and demonstrate their best touchdown celebration.
Back to Top
To See previous issues of Creative Mobile Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
