Ocean Spray Runs Mobile Tour
Ocean Spray recently conducted a mobile marketing tour to promote its Diet Juice Drinks.
The “Take A Vacation from Ordinary Diet Drinks” Tour mobile vehicle was a glass-encased vacation experience equipped with a massage treatment area, relaxing music and Diet Ocean Spray nestled in a vacation-themed cooler unit. Brand ambassadors were on hand to educate consumers about the new Diet Ocean Spray Juice Drinks and offer visitors the chance to win valuable prizes, including a luxury vacation getaway.
Consumers who visited the mobile vehicle received giveaways, coupons and product samples. Consumers also had the opportunity to play an online scratch and win game with prizes including iPod Shuffles and Bath & Body Works gift certificates.
ADM Conducts Natural Health Tour
Agribusiness leader Archer Daniels Midland Company, has launched the Natural Health Tour, to promote better-for-you consumer products made with ADM ingredients.
The Tour travels to major events, such as road races and health expos, as well as retail stores in 60 cities, giving consumers the opportunity to sample smarter products like Balance Bars, Boca Burgers and Mrs. Freshley’s cakes. Consumers also receive coupons and information on wellness topics such as maintaining heart and bone health.
“The Natural Health Tour puts better-for-you foods in the hands, and mouths, of consumers, allowing them to learn about smarter alternatives to some of their favorite foods,” said Graham Keen, V.P.,-ADM Marketing. “ADM offers resources-like the Natural Health Tour-to help our customers meet consumer demands for healthier eating.”
Kibbles 'N Bits Launches ‘Mutt Mobile’ Tour
New Kibbles ‘n Bits Brushing Bites dog food from Del Monte Pet Products is designed to make pooches more smoochable with fresh breath and clean teeth. To introduce this new product, Kibbles 'n Bits is launching a “Mutt Mobile” tour and a national contest to find America’s Most Smoochable Pooch.
Kibbles ‘n Bits Brushing Bites “Mutt Mobile” and Kissin’ Bandit costume character will travel throughout the U.S., with a specially designed Kissin’ Booth photo studio.
The contest winner will be featured on the Kibbles ‘n Bits Brushing Bites Dog Food packaging and will receive a lifetime’s supply of product.
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