Panasonic Tour Demonstrates High Def Products
Panasonic has launched the Living In High Definition Nationwide Tour, a multi-truck tour that will bring consumers a hands-on experience with its suite of High Definition products. The Tour features a fleet of four, custom-built trucks including a 53-foot flagship vehicle. The trucks will visit retailers and high-traffic consumer events including college and professional sports competitions and state fairs.
“Our High Definition Tour will engage consumers on the creative possibilities our High Definition products can bring to their lives,” said Bob Greenberg, Panasonic’s V.P., Brand Marketing.
Kodak’s Inspiration Tour Exhibit Latest In Digital Photography
Eastman Kodak Co.’s Inspiration Tour is visiting cities throughout the U.S. this year, comprising a massive 4,000-sq. ft. interactive exhibit that will educate and motivate America’s photo enthusiasts to do more with their pictures.
“We designed the Inspiration Tour to inspire consumers to be creative and have more fun with photography,” said Michael Korizno, General Manager for the Americas Consumer Digital Group, Eastman Kodak Co.
The interactive tour will house three primary display areas: Digital Photography- Visitors can have their photos taken, using a KODAK EASYSHARE Digital Camera, in a variety of exciting, life-like settings. Digital Printing Solution and Digital Frames-Kodak will showcase the latest options in printing and digital framing technology. KODAK Gallery and KODAK EASYSHARE Custom Creations Software-Visitors will learn how to easily put their imagination into motion by designing and producing special photo-centric gifts.
Novint Launches Falcon Swoop Tour
Novint Technologies, a pioneer of 3D touch for consumer computing, has launched a promotional tour that will bring the Novint Falcon game controller to over 30 cities. The Falcon Swoop Tour is a traveling experiential event designed to introduce Novint’s revolutionary 3D touch controller and games to consumers. The Tour will visit college campuses, gaming, music and other special events, as well as select retailers.
“We’re taking the Falcon on the road to give people hands-on experiences with our products,” said Antonia Chappell, Novint’s V.P., Marketing. “When people try the Falcon they are blown away. The Swoop Tour is a powerful way for us to connect with our audience, and introduce them to a new way to experience PC gaming.”
The Tour will travel with customized Scions and gaming tents with Falcon demos and contests featuring Novints touch-enabled games, including Newton’s Monkey Business and Haptics-Life 2.
Novint has retained Mr. Youth, a marketing event agency, to manage the Tour.
Dieselution Tour Conducted By Volkswagen of America
Volkswagen of America is conducting the Dieselution Tour to educate the the public on advances in clean diesel technology and alternative fuels. The Dieselution Tour, will visit events around the U.S., including environmental and alternative fuel festivals, auto shows and the 2008 SuperBowl.
The Dieselution Tour is centered around a 53’ long, double-expandable semi-trailer. Elements include an “Alt Fuel/Alt Film” video area; a Dieselab with a series of interactive and video displays; a Diesel Heritage section, illustrating Volkswagen’s diesel history and leadership; a Sustainability Station, involving an interactive quiz and aCarbon Footprint Calculator; a Beyond Diesel perspective, featuring SunFuel; and a Motorsports display, outlining Volkswagen’s recent historyand international success in racing diesel vehicles.
Partner/sponsor companies involved in this exhibit are International Truck and Engine Company and CarbonFund.org. The Dieselution Tour will be certified as CarbonFree by CarbonFund.org.
HOT TAMALES Conducts ‘Rock N Ride’ Tour
HOT TAMALES and its cooler extreme, HOT TAMALES ICE chewy mint-flavored candies, are conducting a “Rock N Ride” tour, which includes a professional wakeboarding stunt show, live band performances, and tie-ins with local college campus events.
Donald Houston, HOT TAMALES Brand Manager at Just Born, said, “College students have embraced the HOT TAMALES brand and enjoy our candies’ bold flavors. We think partnering with college and extreme sports events will further communicate our brand essence to fans and new consumers. The Rock N Ride Tour provides a perfect opportunity to interact with our consumers as they try new HOT TAMALES ICE.”
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