Mobilexhibit manufactures the patented MX2000 exhibition trailer. MX2000 trailers carry up to 2000 pounds of display accessories and product in a secure, car-towable unit. One person can deliver and set up an exhibit in minutes. Typical uses include product introductions, demonstrations/sampling, store openings, mall shows, trade shows and fairs. For more information, contact Mobilexhibit Corp., 160 Lesmill Road, Toronto, Ontario, Canada M3B 2T5; (Tel) 416-441-3477, (Fax) 416-441-3556, (Web) www.mobilexhibit.com.
For Mobil Oil Corporation, The Jack Morton Co., designed a traveling exhibit and classroom to help educate customers and retail partners about the merits of Mobil 1 Fully Synthetic Motor Oil and the new Mobil 1 High Efficiency Oil Filter. The exhibits, housed in a 47-ft. gooseneck trailer, highlight the research, development and advantages of Mobil 1 Fully Synthetic Motor Oil. The mobile exhibit gives motorists a hands-on look at the inner workings of an engine, through the use of a cross-section of an engine. An interactive computer quiz allows visitors to test their knowledge of engine lubricants. The Mobil 1 Traveling Exhibit is an ongoing tour, with stops planned along the NASCAR and NHRA circuits and other major auto shows. For more information on mobile marketing, contact The Jack Morton Co., 641 Avenue of the Americas, New York, NY 10011; (Tel) 212-727-0400, (Fax) 212-727-0098, (Web) www.jackmorton.com.
Banana Displays offers Zelok, a molded interlocking modular panel display system developed for outside presentations. The unique embossed molded panels are waterproof and have the panel connectors molded in for both horizontal and vertical structural integrity. Heights up to 16’ or more are possible with the staggered panel assembly. For more information, contact Banana Displays, 3548 Empleo, San Luis Obispo, CA 93401; (Tel) 805-781-3711, (Fax) 805-781-3707, (Web) www.zelok.com.
Budweiser Runs Promo. For Classic Draught
Anheuser-Busch has launched a campaign to support Budweiser Classic Draught, including new advertising initiatives, Budweiser Classic Draught p.o.s. materials, and special events.
New Budweiser Classic Draught point-of-sale materials include "Budweiser Classic Draught On Tap" neons, illuminated pub lights and neon inserts, posters, table tents, banners and tap markers, all featuring a redesigned Budweiser Classic Draught logo.
AT&T Runs College Promotions
As part of AT&T’s focus on developing products and services targeted to young adults , it has launched three new initiatives: the MTV Campus Invasion Tour, the Rolling Stone Covers Tour and a Rose Bowl Bonanza. These programs will introduce students to a host of products and services that make their lives easier like the AT&T Student Advantage Card, and 800-CALL-ATT.
AT&T is teaming up with MTV to feature hot bands that will perform evening concerts at 25 schools nationwide.
The AT&T Rolling Stones Cover Tour will visit 15 college campuses, showcasing the 30-year history of Rolling Stone magazine.
AT&T has also launched a fleet of marketing vans outfitted like football stadiums. The vans will give away collegiate bowl tickets and educate students about AT&T’s services.
Coca-Cola Sponsors 'Wall Of Speed'
The Coca-Cola Wall of Speed offers NASCAR fans a simulated race track experience. The 100’ long, interactive virtual reality experience features eight Winston Cup racing cars. Each car is equipped with a simulator that allows participants to race each other.
Spevco, Inc., Pfafftown, NC, created The Wall of Speed in conjunction with Sponsorship Services Group, Winston-Salem, NC. The simulator experience travels in two 45-foot trailers.
"The Coca-Cola Racing Family celebrates the fans’ passion for NASCAR," said Steve Koonin, VP, Presence Marketing, Coca-Cola Co.
E-Z Up Offers Instant Shelter
International E-Z UP, has introduced the Instant Shelter Hut which features an easy to use white powder coated frame that sets up in 60 seconds on any surface without the use of ropes or poles. The new top design, when combined with the Company’s custom screen printed graphics, becomes an instant billboard. The E-Z UP Hut is available in 8x8, 10x10, 10x15 and 10x20 sizes.
For more information, contact International E-Z UP, 1601 Iowa Ave., Riverside, CA 92507; (Tel) 800 45-SHADE, (Fax) 909-781-0586, (Web) www.ezup.com.
British Airways Truck Tour Promotes The Concorde
To celebrate the 20th Anniversary of Concorde services between London and New York, The Jack Morton Co. created a mobile truck exhibit to reach customers in British Airways US gateway cities.
Visitors in 22 cities learned about the Concorde by way of dynamic displays and interactive experiences, including the chance to experience a ride on the Concorde by seeing the view from authentic Concorde windows at an altitude of 60,000 feet.
For more information about mobile marketing, contact The Jack Morton Co., 641 Ave. of the Americas, New York, NY 10011; (Tel) 212-727-0400, (Web Site) www.jackmorton.com.
Innova Pure Water Filters Featured In Rubbermaid’s ‘Tap Into Great Taste’ Tour
Rubbermaid’s "Tap Into Great Taste...Drink Free Water Again" tour is spanning the country to introduce Rubbermaid’s new Filtered Water Bottles.
Three specially fitted and designed vehicles are navigating the country to give away water from Rubbermaid Filtered Water Bottles. The tour expects to visit 130 cities and give away 20,000 sample bottles while conducting hundreds of thousands of water tastings.
'Car And Driver’s' 10 Best Tour Across America
"Car and Driver" Magazine conducted its "10 Best Tour Across America." "10 Best" is Car and Driver’s annual award to the manufacturers of the ten best vehicles sold in America.
Vehicles on display in shopping malls across the country include the BMW 3 Series, BMW 5 Series, Dodge Intrepid, Lexus GS300/400 and Mazda Miata. The selected vehicles were combined with interactive displays and exhibitry along with a product specialist for each of the vehicles on display. The interactive kiosks allow shoppers to go through the Car and Driver process of selection.
Milk Mustache Mobile Better Bones Tour
The Milk Mustache Mobile 100-City Better Bones Tour is sponsored by the National Dairy Council and Milk Mustache Campaign in partnership with the National Osteoporosis Foundation. The Mobile is canvassing the country to educate Americans about bone health.
The Milk Mustache Mobile 100-City Better Bones Tour was conceived by BSMG, Chicago, IL, which retained Santa Monica, CA-based Event Management & Promotions, to help in the execution of the tour.
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