Chevrolet Launches Rock ‘N’ Roll Tour
Chevrolet has announced a Rock “n” Roll national mobile marketing tour. “The tour demonstrates the tight bond between popular music and Chevrolet,” said John Schroeder, Sr. V.P., Campbell-Ewald, Chevy’s ad agency.
Wishoo, Inc., Indianapolis, IN, has been selected to help engage consumers at events with an online photo promotion.
“We will photograph attendees, placing them ‘on the cover’ of Rolling Stone,” said John Wechsler, Wishoo CEO. “After the event, attendees can retrieve their customized magazine cover via the Chevy web site.”
Back to Top
To See previous issues of Creative Mobile Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
