New Build-A-Bear Mobile Store Visits Sporting And Entertainment Venues
Build-A-Bear Workshop, the make-your-own stuffed animal retailer, is touring a mobile store to sporting and entertainment venues throughout the country this year, with the official premier at the Super Bowl.
“Build-A-Bear Workshop On Tour allows us to be in more places where families have fun,” said Maxine Clark, Founder and CEO.
While the tour crosses the country, guests are able to create a special memory with their family and friends as they create their new stuffed animal. Guests will also have a variety of clothing and accessory choices, including official licensed sporting gear specific to events. Similar to the bear-making process in mall-based stores, guests will walk through the stations of Choose Me, Hear Me, Stuff Me, Stitch Me, Fluff Me, Name Me, Dress Me and Take Me Home, all while at their event of choice.
Mobility Resource Associates, a St. Clair Shores, MI-based mobile marketing company, has expanded its operations team naming Don Hunley as Director of Production, Engineering and Fleet Service and Greg McGlone as Director of Personnel Services & Administration. Hunley has been with MRA for three years. McGlone comes to MRA from Campbell Ewald where he was Operations Manager of Promotional Tours. The addition of Hunley and McGlone coincides with MRA’s service offering expansion initiatives. “Our clients will now have access to highly qualified logistics and operations management personnel that apply their industry expertise to enhance tours,” said Harry Kurtz, President of MRA.
LouAna Foods Runs Mobile Fry Fest Sampling Promotion
LouAna Foods, the South’s oldest and original cooking oil company, founded in Opelousas, Louisiana in 1894, has launched a “Fry Fest” mobile sampling promotion featuring fried food tastes of the South.
The LouAna Fry Fest will offer free samples and traditional Southern recipes ranging from Alabama Fried Chicken to Cajun Fried Turkey and North Carolina Fried Twinkies.
“This is the ideal ‘vehicle’ to bring the LouAna message directly to consumers,” said Philip Safer, President of Vertical Marketing Network, the Tustin, CA-based sales promotion agency, which developed and implemented the Fry Fest Mobile Sampling Promotion for LouAna.
“The promotion also provides strong local retail partnership opportunities while bolstering the brand’s visual presence in its key markets,” Safer said.
Duraflame Promotion Targets NASCAR Fans
Duraflame is introducing thousands of NASCAR fans to its new line of charcoal grilling and ignition products through the Duraflame ‘Fire it Up’ promotion.
The campaign focuses product messages and sampling activities near NASCAR tracks, where fans gather to grill during race weekends. The Duraflame “BBQ Pit Stop,” a custom-wrapped 40-foot trailer, travels to NASCAR markets. At select NASCAR races, a squad of “grill reps” visit camp sites near the track, educating hungry fans about Duraflame’s new Fresh Light orange scented charcoal lighter fluid, and inviting them to sample the product. In addition, the winner of a retail promotion will be invited to the 2005 Daytona season opener and a personal meeting with race car driver Rusty Wallace.
“Our NASCAR promotion programs have provided a great platform for reaching consumers we traditionally did not market to,” said Chris Caron, V.P., Marketing, Duraflame.
This promotion was produced for Duraflame by Next Marketing, an Atlanta-based event and mobile marketing firm.
Mobility Resource Associates, Inc. offers mobile exhibiting with a mobile marketing solution. Services include exhibit ready finishes, tour management and logistic serv ices, with sales and leasing programs available. Mobile marketing may be used for consumer events, as mobile museums,sampling, etc. For more information, contact Mobility Resource Associates, Inc. 29000 Harper Avenue, St. Clair Shores, MI 4808l.
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