Target Mobile Boutique Hits The Streets
Target recently brought its newest collection by British designer Luella Bartley to the streets of New York as a traveling boutique in a trademark red, London double-decker bus.
This mobile boutique featured the launch collection of Luella Bartley, recently unveiled in Target stores as the first in a series of designer collaborations that will each appear in-store for 90-days.
The double-decker mobile store gave guests the chance to view the new collection limited-edition items.
Dickies Launches ‘Worker Of Year’ Mobile Tour
Dickies is conducting its American Worker Of The Year Awards Mobile Tour in conjunction with Pro Bullriders, Inc. The colorful Dickies trailer will travel the nation accepting written or audio nominations at sports venues, job sites, and retailers looking for the nation’s best workers.
“We’re hitting the road to find true-blue Americans who work hard to support their families,” said Jon Ragsdale, V.P. Marketing for Dickies.
The winner will receive a 2007 Ford F150 truck, a custom BMC Chopper and a VIP stay at the Mandalay Bay in Las Vegas for the Pro Bullriders World Finals.
Inflatable Motorola Headphones Stand Out At Promotional Events
Motorola launched a hospitality suite in conjunction with the NFL season, in the form of an inflatable 16-foot Motorola headphone product replica of the very same headphones utilized by players and coaches on the sidelines.
The inflatable Motorola headset made the brand stand out and attracted the attention of the hospitality suite attendants.+sed company specializing in the production of entertaining and interactive inflatable advertising.
For more information, contact Inflatable 2000, 207 N. Aspan, Azusa, CA 91702; (Tel.) 626-969-7780; (Web) inflatable2000.com.
ACDelco Launches ‘Extreme Garage’ Tour & Sweepstakes
ACDelco, a global leader in automotive replacement parts and services, knows real car guys and what to put in the garage of their dreams.
The ACDelco “Extreme Garage” Tour features an interactive display housed in an impressive 53-foot trailer, which offers visitors the opportunity to enter for a chance to win the Dream Garage Sweepstakes. The grand prize, valued at more than $20,000, includes everything for a dream garage including a high-gloss flooring system, a portable stacking lift, a stainless steel tool box, cabinets, furniture and even an air compressor.
Makita Launches ‘Experience More’ Tour
Makita USA has kicked off its ‘Experience More’ mobile marketing tour to put Makita at the forefront of the professional tradesmen’s mind when purchasing tools.
The 53' trailer will allow tradesmen to use Makita's industrial power tools in an authentic work environment. Knowledgeable Brand Ambassadors will be on board to educate visitors.
“The Experience More Tour will engage the professional’s senses to completely immerse them in Makita,” said Brent Withey, Brand Manager for Makita.
This tour will showcase over 125 trade tools on real-life display pods. The tour will also include interactive experience demo stations, touch screen displays and plasma screens placed throughout the trailer. The tour will also integrate initiatives tailored towards Hispanic tradesmen.
The Makita Tour trailer was developed by Craftsmen Industries, St. Louis, MO.
Green Giant Launches Vegetable Love Tour
Green Giant is making it easy for Americans to love their vegetables by offering tasty vegetable samples from the Green Giant Vegetable Love truck, which is going on tour throughout the Northeast.
Green Giant representatives will be on board the converted ice cream truck handing out great-tasting vegetable samples.
“We know that people want to eat more vegetables but face obstacles in actually doing so,” said Tammy Sadinsky, Green Giant Marketing Manager. “That is why we've provided them with tasty and convenient frozen options, such as Green Giant Broccoli & Cheese Sauce, Niblets Corn & Butter Sauce, Garden Vegetable Medley and Chef Inspired Vegetables with Tuscan Herb Sauce. These products go the extra mile by pairing nutritious vegetables with delicious low fat sauces and tasty seasonings.”
Planters Launches Nut Mobile Tour
To celebrate the 100th anniversary of the Company, the Planters Nut Mobile will embark on a four-month, cross country road trip visiting landmarks in Planters history, as well as some of the nation's most premier fairs and festivals.
Visitors will get to meet Mr. Peanut, vote on what he will wear next, smell the aroma of fresh roasted peanuts and taste them straight from the roaster.
Planters and Mr. Peanut collectibles from over the years will also be on display and guests will be able to take an interactive journey down memory lane, using green screen technology to put themselves in moments and events throughout Planters and American history over the last century.
Red Bull Flugtag 2006 Takes Off In U.S.
The 2006 Red Bull Flugtag is scheduled to take off from Tempe, AZ on April 29 as well as in Baltimore, MD in Oct.
"Flugtag" means "flying day" in German, but more importantly, it's American for a bunch of creative geniuses strapping themselves to totally outrageous homemade, human-powered flying machines and launching off a 30-foot ramp into the wild blue yonder, or alternatively, straight into the water.
Thirty teams, each consisting of five members, will be selected in each city to turn the fantasy of human-powered flight into reality.
Teams are judged on three criteria: distance, creativity and showmanship. Past Red Bull Flugtag entries have included a pregnant cow, a diaper-delivering stork, a pimped-out Cadillac and a lobster named Larry.
Kraft South Beach Runs ‘Beach In A Box’' Cross-Country Tour
To help Americans maintain their diets, Kraft is showing Americans the sunnier side of diet season by bringing them the beach. The Kraft South Beach Diet "Beach In A Box" tour will give dieters a winter warm-up and showcase delicious foods that fit the principles of the weight-loss plan.
Two 35’ long warm, sunny beaches will travel more than 10,000 miles across the country this winter. Floor-to-ceiling Plexiglas windows encase the sandy beach, palm trees, beach balls, shade umbrellas and South Beach Diet beach goers. The tour will visit popular venues in nine major cities. Heat lamps simulate the warmth of the beach while retractable awnings will protect "Beach In A Box" visitors from the outdoor elements. Visitors will sample Kraft South Beach Diet Cinnamon Raisin cereal bars, for a breakfast or snack on-the-go.
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