Sprint Nextel Unveils 2007 NEXTEL Experience
Sprint Nextel has created a revamped NASCAR NEXTEL Cup Series-themed mobile-marketing display. The 10,000-sq. ft., NEXTEL Experience, focused on Sprint Nextel products and NASCAR NEXTEL Cup Series displays will be open at every NASCAR NEXTEL Cup Series race this season. The exhibit, was created by JHE Production Group, Harrisburg, NC.
“Through our sponsorship of the NASCAR NEXTEL Cup Series, we strive to bring the fans closer to the sport, and the NEXTEL Experience is one of our most visible ways of achieving that goal,” said Dean Kessel, Director, NEXTEL Cup Series Marketing for Sprint Nextel.
Toyota Debuts ‘Highway To The Future’ Tour
Toyota is launching a nationwide “Highway to the Future: Mobile Hybrid Experience” tour to provide consumers with an opportunity to experience automotive hybrid technology.
Consumers will be able to test Toyota’s Hybrid Synergy Drive system through a number of interactive exhibits and test drives.
“Most people have heard of hybrid technology, but few have actually driven a hybrid,” said Celeste Migliore, Toyota’s Manager, Advanced Technology Vehicles. “This tour allows consumers to learn more about the benefits of hybrid vehicles.”
Clif Bar Launches SOS Winter Roadtrip
Clif Bar & Co. recently conducted the Clif Bar Save Our Snow, (SOS) Winter Roadtrip.
Traveling in an RV powered by vegetable oil, the Tour visited ski resorts and schools in the Western U.S., Rockies and Canada to promote awareness of global warming.
World champion Freeskier Alison Gannett has joined the eco-conscious energy bar maker to inspire skiers and boarders to join the fight against global warming.
“Clif Bar is stoked to partner with athletes like Alison who demonstrate an on-going commitment to protecting winter and the planet,” said Ricardo Balazs, Sports Marketing Manager for Clif Bar & Co.
“We hope the Clif Bar Save Our Snow Winter Roadtrip will inspire thousands of skiers and riders to take small acts that collectively will help save our snow,” Balazs said.
Ace Hardware Launches Dream Ace Promotion
Ace Hardware, based in Oak Brook, IL, has launched the Dream Ace promotion, a nationwide contest in which Ace is helping make dreams come true by offering aspiring entrepreneurs an opportunity to compete to win their own Ace store, valued at $1 million.
MARS Advertising of Southfield, MI, created, implemented and managed the program for Ace Hardware. The promotion includes a mobile marketing tour, special in-store signage, and media advertising.
Gore-Tex Presents ‘Know What's Inside’ Mobile Tour
Gore-Tex and Windstopper products have launched the “Know What’s Inside” Tour, a cross-country adventure designed to educate outdoor enthusiasts about Gore-Tex and Windstopper garments.
The mobile test chamber features a Gore Extreme Weather Chamber where visitors are invited to step inside and personally test the Gore-Tex Guaranteed To Keep You Dry promise.
The weather chamber allows participants to dial up their own weather and choose from a wide range of weather conditions while wearing Gore-Tex outerwear.
“All the interactive demonstrations are part of a ‘please touch’ environment that lends to making learning fun, while bringing the product benefits to life,” said Steve Shuster, Global Brand Manager at Gore.
U2 Blimps Help For Promote Tour
Above All Advertising, Inc., San Diego, CA, recently supplied promotional inflatable blimps to the rock band U2 for its recent tour.
According to the Company, U2 needed the blimps on a critical time frame for their opening night performance.
For more information, contact Above All Advertising, Inc., 10401 Roselle Street #206, San Diego, CA 92121; (Tel) 858-552-8226, (Web) www.abovealladvertising.net.
Mexico Comes To United States With Cancun On Wheels
The Mexico Tourism Board recently brought some of Mexico’s warmth to the United States as part of a promotion to attract tourists.
This winter, the heated, glass-sided buses filled with sand, beach chairs and scaled-down versions of palm trees showed the residents of Manhattan just what they were missing. The bus started its travels from JetBlue’s terminal at JFK Airport where the airline celebrated its first flight to Cancun from JFK.
To show that Mexico has more than beaches to offer, the mobile displays also included spa beds made to look like authentic archaeological pieces, transporting visitors to ancestral times while illustrating one of Mexico’s main draws for the luxury traveler. The buses were also decorated with lush vegetation. Male and female sunbathers invited passersby to lounge in the sand, while models donning traditional Mexican clothing handed out promotional items.
The buses were painted with the vivid colors of Mexico’s logo.
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