Creative Online

CREATIVE MOBILE MARKETING

March, 1999


Mizuno Conducts Dare To Dream Tour

Mizuno, Inc., Norcross, GA is conducting the Dare to Dream Baseball Tour, an interactive exhibit which celebrates baseball at the grassroots level by linking the major league experience to young fans’ dreams and aspirations.

Baseball fans of all ages have the opportunity to see first-hand the making of a professional baseball glove and cleated spike by one of Mizuno’s craftsman. Young fans are invited to test their baseball skills at the interactive pitching station, get their picture taken with their hometown professional baseball hero, experience a variety of tour exhibits, and visit the replica lockers of major league players, such as Tom Glavine, Mike Piazza, Chipper Jones and Javier Lopez.

"From partnering with retail stores to reaching thousands of young baseball fans, our Dare to Dream Baseball Tour has been an extremely successful program for everyone involved," said Jeff Fiorini, Vice President of Diamond Sports, Mizuno USA. "By adding a second workshop, we will be able to work with additional retailers and reach out to more consumers with the products and technologies that have made us the World’s #1 Baseball Company."


Hilfiger Launches Airship Tour

Tommy Hilfiger has leased a Skyship 600 B airship from Airship Operations, Kissimmee, FL for a North American tour. The airship will fly to enhance brand awareness for Hilfiger.

Golden Books To Conduct Bus Tour To Promote Literacy

Golden Books Family Entertainment is promoting family literacy with a three-week bus tour that will travel to 16 cities across the nation.

The specially designed bus will carry some of the most beloved characters from its treasury of children’s books including Poky Little Puppy, Pat the Bunny and Little Critter.

The Bus Tour will promote the first annual Big Little Golden Books Read-in Day on September 25, a pivotal event taking place simultaneously in cities across the country.

At each stop, children and adults will sign up to participate in the reading event, which will include stories read by prominent readers and activities designed to encourage reading among young children.


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