'Pringlesmobile’ Hits The Road
The “Pringlesmobile” has hit the road for a cross-country tour. The 53-foot trailer features a gigantic 30-foot Pringles can and houses a state-of-the-art dance club, complete with a deejay booth. Pringles will donate $.10 for every mile traveled to SHiNE (Seeking Harmony in Neighborhoods Everyday), a youth empowerment organization.
The mobile tour is the latest initiative in Pringles’ campaign centered around popular music. Maureen Hood, Pringles’ Marketing Director, said “The Pringlesmobile invites consumers to experience the brand in a creative way that brings our advertising to life.”
The main activity aboard the Pringlesmobile, the “Mr. Pringles’ Posse Casting Call,” searches for young adults to appear in a future Pringles TV commercial.
Cutty Sark Runs Ultimate Guy Road Trip
Skyy Spirits has launched the Cutty Sark Ultimate Guy Road Trip Sweepstakes, offering the chance to win the rock n’ roll experience of a lifetime. One winner and three of his friends will cruise from Las Vegas to San Diego in their own tour bus. The bus is “wrapped” in a Cutty Sark logo, featuring a Cutty Girl from the brand’s ad campaign
Entry forms are available at special Road Trip displays.
SPAMMOBILE Rolls For Sampling Tour
The SPAMMOBILE is rolling through the Southeast U.S. giving away thousands of free SPAMBURGER Hamburgers. SPAM’s 25-foot-long mobile vehicle, which represents a giant can of SPAM on wheels, is giving consumers the opportunity to taste five varieties of SPAM. SPAM’s local SPAMbassadors will cook the SPAMBURGERS onsite in the vehicle’s state-of-the-art kitchen.
“We’re looking forward to showing consumers, how SPAM is a great fit for their busy, active lifestyles,” said Nick Meyer, SPAM Product Manager.
WellsFargo Bus Brings Bank To Consumer
Wells Fargo & Company has introduced the WellsFargo.com Bus, a uniquely customized motor coach designed to provide customer education and employee training virtually anywhere in the U.S. through secure, high-speed Internet access to wellsfargo.com. The bus is the first coach to be custom-built with business-grade satellite-enabled Internet access to a virtual private network that meets Wells Fargo’s requirements for secure online financial services on the Internet.
The bus will be used as a mobile education center for both existing and potential Wells Fargo customers nationwide, including small business and commercial customers. With 16 Internet terminals on board and two outside Internet terminals, Wells Fargo customers can easily enroll for Internet access to personal accounts, pay bills, trade stocks or mutual funds online and apply for a wide variety of other online services. The 45-foot long, 26-ton WellsFargo.com Bus has 15 miles of wiring.
The Smithsonian O. Orkin Insect Safari, the most ambitious insect education initiative ever undertaken, will encourage children and their families to explore the world of insects. Housed in a multicolored 53-foot mobile unit, the Insect Safari is filled with interactive displays, and imaginative illustrations. Entomologists will guide visitors through the separate exhibit rooms and engage students in safari related learning exercises.
Mobility Resource Associates (MRA), a St. Clair Shores, MI-based mobile tour management firm and Exhibitgroup/Giltspur, recently created the Jetsons Open House Tour for Century 21. A semitrailer was outfitted to house the mobile exhibit. “We knew we had a challenge to create an environment which met people’s expectations of what the Jetsons’ house might be like while reaching Century 21’s marketing goals,” said Mark Burns, Creative Director, Exhibitgroup/Giltspur’s Atlanta, office. When visitors first enter the exhibit, they encounter a full-sized version of the Jetsons’ transport tube. Rosie, the Jetsons’ faithful robot, greets visitors. As visitors walk down the hallway, they can look “outside” and see space ships flying by. Monitors serve as the “windows” playing excerpts from the cartoon. The interactive kitchen features a new aroma technology. Visitors are then flown into a neighborhood of the future where the animated feature delivers Century 21’s marketing message.
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