Pennzoil Hits the Road With VirTra Systems’ Promotional Attraction
Pennzoil is using this custom-designed, interactive virtual reality promotional system to promote its motor oils. Integrated within two customized tractor-trailers, visitors take a seven minute journey “inside” the workings of an automobile engine. The experience concludes by placing the visitor in the seat of Pennzoil’s world champion Indy car rocketing around the Las Vegas Motor Speedway.
Thunderbolt Marketing, a St. Louis, Mo-based promotion agency developed the promotion for Pennzoil. VirTra Systems, Dallas, TX, created the custom virtual reality systems.
Chris Hayek, Brand Manager, Pennzoil, said, “After you put on the headset, feel your whole body rumble with the experience, hear 3-D audio effects, and feel wind as you travel forward -- you won’t soon forget this experience!”
Chrysler Launches Driving Adventure
Thousands of consumers across the United States will have the opportunity to test-drive the entire line-up of Chrysler, Jeep® and Dodge vehicles during “Route 2003: An American Road Trip.” Route 2003 enables consumers to experience five on- and off-road driving courses. The event is divided into three driving programs: “Chrysler Proving Grounds,” “Jeep 101,” and “Dodge City.” Each driving program conveys safety and education messages in an interactive and entertaining environment.
“Route 2003 combines elements of an auto show with on-road driving courses and an off-road driving school,” said Lou Bitonti, Sr. Manager, Brand Events, Chrysler Group.
In addition to the 120 Chrysler, Jeep and Dodge vehicles for the public to drive, Route 2003 features a number of interactive displays and activities spread out over 20 acres.
Sony Spring Break Pavilion Attracts Students
Sony Computer Entertainment recently featured the PlayStation2 Spring Break Pavilion at Panama City, FL, to reach 400,000 vacationing college students. The pavilion had a 50' by 40' lounge area where beach goers could listen to music and check out the latest PlayStation 2 games. Themed gaming rooms included the action-adventure hit SOCOM: U.S. Navy SEALS battle room and the 989 Sports room, where gamers could check out the latest sports titles such as NCAA Final Four and MLB 2004. Daily game tournaments were held for the chance to win PlayStation 2 prizes.
The promotion was developed by Mr. Youth, LLC, a New York City-based youth marketing agency.
Jordan Brand Featured In Mobile Truck Tour
Jordan, a division of Nike, has launched a mobile marketing campaign. A truck wrapped in graphics from Jordan’s current ad campaign, will visit college campuses, retail locations, sports venues and other recreation areas. Visitors to the Jordan Love Truck can look forward to athlete appearances, prizes and giveaways, and “Prove Your Love” contests.
The interior of the truck has been transformed into an exhibition gallery, featuring some of the major milestones for the Jordan brand. The Love Art Gallery features submissions from fans expressing their very own meaning of “Love”; there is a product display and an Air Jordan retrospective featuring all 18 shoes from the Air Jordan franchise.
The Jordan Love Truck was developed in association with Mobility Resource Associates (MRA), a St. clair Shores, MI-based mobile marketing firm.
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