In Carhartt’s efforts to reinforce its denim jeans brand, an expanded fleet of four exhibits will travel to venues, which are typically attended by people wearing Carhartt clothing, like NASCAR, PBR events, and construction sites. The Carhartt SWAT (Strategic Workwear Action Team) Mobile Marketing tour is successful in reaching its target demographic audiences, bolsters the brand and creates a marketing goodwill bond with its grassroots customers. The Carhartt SWAT Mobile Marketing Tour is produced by Mobility Resource Associates, 29001 Harper Ave., St. Clair Shores, MI 48081; (Tel) 800-431-1400; (Fax) 810-445-1516; (Web) www.gomra.com.
‘You + HP Experience’ Interactive Tour Launched
HP has launched the “You +HP Experience” mobile tour. An extension of HP’s $300 million “You +HP” marketing campaign, the tour features a modular structure that can be configured in three footprints (4,000, 6,400 and 8,000 sq. ft.). The structure features more than 25 easy-to-use HP products in a dozen immersion concourses, showcasing HP’s digital photography and entertainment products.
For example, consumers can photograph themselves in famous pop-culture experiences using HP digital cameras and themed backdrops.
In the next year, the mobile tour is projected to have 900,000 visitors at 45 major consumer events.
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