Coors Light Airstream Mobile Marketing Tour
Coors has launched a mobile marketing tour for Coors Light using an Airstream SkyDeck vehicle, which will travel to sporting events, concerts, outdoor venues, corporate events and trade shows.
Airstream Mobile Business Solutions, Jackson, OH, created a corporate command center for Coors Light fully outfitted with private meeting rooms, VIP hospitality suite, and merchandising product display to attend events nationwide. The AirStream SkyDeck features the latest technology including satellite (radio, TV, Internet and phone) and multi-user wireless web service. The Airstream Sky Deck features a roof-top-patio with cushioned seating, tables, sun umbrellas and an exterior flush-mounted, flat screen TV.
Bank Of America Running “Hogan’s Alley” Promo.
Bank of America has launched “Hogan’s Alley,” the company’s unique, traveling hospitality program, which will be making 16 stops on the 2005 PGA TOUR.
The traveling venue is a one-of-a-kind hospitality experience that entertains Bank of America clients in a themed environment. Modeled after the interior of a 1950’s golf clubhouse, Hogan’s Alley includes hardwood panel interior walls, vintage leather couches, concierge services, a museum-like collection of historical PGA TOUR mementos, Ben Hogan golf memorabilia, and web-enabled kiosks with interactive golf trivia and games.
WWE Conducts ‘WrestleMania 21 Tour’
World Wrestling Entertainment, headquartered in Stamford, CT, recently conducted “The Road To WrestleMania 21 Tour.” The national tour stopped at major malls throughout the U.S. with the culmination being Los Angeles, CA, the site of WrestleMania 21.
The mobile marketing effort, hosted by WWE Legend Hillbilly Jim, featured many activities for fans to interact with WWE, including call-a-match, memorabilia displays, a video game kiosk, and a main stage that hosted autograph signings and trivia contests.
Turtle Mountain Runs Decadent Dairy Free Road Tour
Eugene, OR-based Turtle Mountain, has launched the Purely Decadent Dairy Free Road Tour created to introduce health-conscious consumers to pure dairy free indulgence.
The nationwide tour includes stops in Los Angeles, San Francisco, Chicago and New York. According to John Tucker, Director, Marketing, “People often associate dairy free desserts as inferior to their dairy counterparts, but one bite of our Purely Decadent product line and their perception changes.”
Knowing that taste is a major factor in consumers choosing Turtle Mountain products, the goal of the Tour is to hand out at least 600 samples a day. From Cookie Avalanche to Peanut Butter Zig Zag, all 15 flavors of Purely Decadent will travel to shopping centers and outdoor festivals.
Turtle Mountain partnered with Coburg, OR-based Monaco Coach to create the 34-foot custom crafted RV, known as a rolling dairy-free café.
Karen Neuburger Girlfriend Getaway Tour Kicks Off At Mall Of America
Lifestyle designer Karen Neuburger unveiled her new book, “The Secret Language of Girlfriends,” and launched a 10-city Girlfriend Getaway Tour at Mall of America.
The event featured entertainment, pampering stations, shopping and more. Said Karen Neuburger, “We transformed Mall of America into a Girlfriend's Oasis, complete with live entertainment, pampering stations, psychic tellings, trends specialists, scrapbooking, martinis, chocolate and of course, shopping.”
In addition to the girlfriend book, the Karen Neuburger company has developed a line of Girlfriend products, which will be available this spring at leading department stores including Nordstrom, Marshall Field’s and Macy’s.
“Girlfriends Supporting Girlfriends” wristbands will be available at Girlfriend Getaway Tour events for a suggested $5 donation, which will benefit The Breast Cancer Research Foundation.
Following the Mall of America kick-off event, the Tour will make stops in leading U.S cities.
PlayStation 2 LockerRoom Challenge Tour Hits The Road
PlayStation 2 LockerRoom Challenge Tour Hits The Road
Sony Computer Entertainment recently launched the PlayStation 2 LockerRoom Challenge Tour, where ardent PlayStation fans and casual gamers alike had the opportunity to sample the latest sports and entertainment games in an unparalleled locker room themed environment.
The Challenge allowed kids to compete with their friends to win cool PlayStation prizes.
A 30-foot state-of-the-art mobile truck featuring 11 PlayStation 2 and PS one gaming systems, a big screen TV and a thunderous sound system, visited retailers and various events across the country.
NexPress Conducts ‘No Limits Express’ Tour
NexPress Solutions, Inc., part of Kodak’s Graphic Communications Group, has launched a 23-city tour to highlight the power of its digital printing solutions to print service providers.
NexPress’ “No Limits Express,” a mobile digital solutions vehicle rolled out for the first time at races for the NASCAR NEXTEL Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series. In the mobile demonstration facility, the No Limits Express showcased a Kodak Nexpress 2100 digital production color press and a Kodak Nexglosser glossing unit, demonstrated by digital experts.
“The goal of the No Limits Express tour is to showcase the power of digital printing available using NEXPRESS technology,” said Alexander van Meeuwen, V.P., NexPress Solutions.
The van was customized for Nexpress by Mirror Show Management, Rochester, NY.
Captain Morgan Giant Inflatable
This Giant Inflabable is being used to promote Captain Morgan. Giant Inflatables breathe life into promotional campaigns and create unique brand presence by providing IMPACT, high VISIBILITY, and AWARENESS! Inflatable Design Group specializes in custom products for, trade shows, mobile marketing, sporting events, point of purchase displays, costumes, interactive games and much more. For more information, contact Inflatable Design Group, 1919 Friendship Drive, El Cajon, CA 92020.
Advair Giant Inflatable "Puffer"
Advair, a drug treatment for Asthma, commissioned this giant inflatable to showcase its unique designed product, to reach the Nascar crowd as part of its mobile marketing campaign. The promotion also provided an indispensable tool in the education of an affliction that effects nearly 14 million people in the U.S. For more information on giant and other inflatables, contact Dynamic Displays, 5450 West Jefferson Avenue, Detroit, MI 48209.
Lawry’s Inflatable Booth
Lawry’s is using this custom inflatable booth for sampling at special promotional events, and outdoor promotions. The custom inflatable provides prominent brand identification, while helping Lawry’s distribute samples and other promotional materials. For more information, contact Inflatable 2000, 207 North Aspan, Unit 6, Azusa, CA 91702.
Giant Cold Air Inflatables
Inflatable Design Works offers Giant Cold Air inflatables for special event and point-of-sale promotions. The giant inflatables are user friendly, and can be setup in 10 to 20 minutes by one or two people. They operates on regular 110/220 volt outlets They deflate to acompact size for shipping and storage. They are durable enough to last for years. Inflatable Design Works also offers P.O.P. Sealed Air Inflables, Inflatable Inteactive Games and other promotional inflatable products. For more information, contact Inflatable Design Works, 330 Concord Street, Charleston, SC 29401.
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