The site will feature interactive displays, side screens showcasing Voyager of the Seas destinations, a VIP hospitality area, and a virtual-reality 3-D film that brings guests onboard for a ship tour. The Virtual Voyager’s top deck viewing area will provide the ambiance of a ship’s deck and visitors will enjoy a tropical ocean sensory experience complete with sea breezes and smells of sea salt and eucalyptus.
The Kool-Aid Man "spokesperson" and the cruiser will make stops at such places as zoos, minor-league baseball games, children’s museums, amusement and entertainment parks, and Boys and Girls Clubs. Kids visiting the Kool-Aid cruiser may pose for free photos with the Kool-Aid Man. They will also be able to participate in a soccer kick game, watch Nickelodeon programming, and receive free merchandise from Kool-Aid brand soft drinks.
Minute Maid is dispatching the uniformed Minute Maid Lemonade Brigade to major festivals and events across the country in custom-designed, lemon-yellow Volkswagen Beetles, from which they will be challenging kids and adults with interactive games, including a lemon-putting course and trivia contests to win a variety of prizes. The Brigade will also offer free lemonade and coupons.
Enormous illuminated glass windows flank each side of the luxury trailer, allowing the TT Coupe to be on display while traveling America’s highways. Inside, the trailer features an Audi performance and heritage display with interactive kiosks.. The 18-wheeler will travel 20,000 miles during its eight-month cross-country tour where it will be on exhibit at numerous nationally-recognized events.
The marketing campaign was created by Audi of America in conjunction with KBA Marketing, Chicago, IL, which is implementing the tour across the country.
"Nickelodeon has tremendous brand equity with kids," said Tim Brosnan, Major League Baseball Properties Sr. V.P. "Our partnership with Nickelodeon is part of an overall marketing campaign to engage younger fans in baseball."
The first-of-its-kind tour includes two semi tractor trailer vehicles which convert into a baseball-inspired playground complete with historic memorabilia, hands-on baseball action and a truck-top skybox. The exhibit will include visits to marquee events, fairs, festivals as well as Major League stadiums in more than 20 markets across the U.S. The exhibit is outfitted with batting and pitching cages, interactive computer kiosks, a steal home challenge, and a mammoth LED video screen. Complimenting the interactive areas touting baseball, there will be a Jif ‘Sensations Station’ sampling tent and wandering samplers dedicated to distributing individual portions of Jif Smooth Sensations.
MOBILEXHIBIT CORPORATION
160 Lesmill Road
Toronto, Ontario, Canada M3B 2T5
Tel. 416-441-3477
FAX 416-441-3556
E-mail: staff@mobilexhibit.com
Web Site: www.mobilexhibit.com
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MOBILEXHIBIT manufactures and distributes the patented MX2000 exhibition trailer. MX2000 trailers carry up to 2000 pounds of display accessories and product in a secure, high visibility, car-towable unit. One person can deliver and set up a complete exhibit in minutes—without incurring shipping, storage, drayage and installation costs.
Typical uses include product introduction and demonstration/sampling presentations at indoor and outdoor events, store openings, mall shows, tradeshows and fairs.
MOBILEXHIBIT products carry a two year limited warranty. Many available options, finishes and accessories. May be purchased with or without finished interiors. Ask your exhibit company or call direct.