Gillette Tour Heralds Venus Shaving System
The Venus In Motion Mobile Marketing Tour this summer is heralding the launch of Gillette’s new Gillette for Women Venus Shaving System.
Two trucks have been transformed into “sensory immersion units” that introduces the Venus imagery and product attributes in an exciting manner. Inside, consumers can gaze at a virtual waterfall, awaken their senses in an “aroma oasis,” test their sense of touch at a “texture wall” and send e-photo postcards to friends from the “lava lounge.”
“The Venus In Motion tour gives every woman the opportunity to feel like a goddess, drawing on the senses of sight, sound, smell and touch to bring our razor’s core imagery to life,” said Pauline Munroe, Marketing Director, North America, Gillette Co.
MOBILE EXHIBITS
MOBILEXHIBIT CORPORATION
160 Lesmill Road
Toronto, Ontario, Canada M3B 2T5
Tel. 416-441-3477
FAX 416-441-3556
E-mail: staff@mobilexhibit.com
Web Site: www.mobilexhibit.com
communications task trailers
MOBILEXHIBIT manufactures and distributes the patented MX2000 exhibition trailer. MX2000 trailers carry up to 2000 pounds of display accessories and product in a secure, high visibility, car-towable unit. One person can deliver and set up a complete exhibit in minutes—without incurring shipping, storage, drayage and installation costs.
Typical uses include product introduction and demonstration/sampling presentations at indoor and outdoor events, store openings, mall shows, tradeshows and fairs.
MOBILEXHIBIT products carry a two year limited warranty. Many available options, finishes and accessories. May be purchased with or without finished interiors. Ask your exhibit company or call direct.
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