Hewlett-Packard’s “Bringing It Home” tour comprises three custom 18-wheel vehicles on a year-long journey across North America with interactive experiences that demonstrate the impact of digital technology. Outfitted as single-family homes, the 53-foot “Bringing It Home” vehicles will visit 600 cultural, educational, athletic, retail and consumer events. The tour features HP products for the home office, kids’ room, kitchen and living room. Products onboard include digital cameras, printers and an entertainment center that will change the way people listen to music. Andy Tallian, V.P., Marketing, HP Consumer Business Org., NA said, “The tour will let people experience firsthand how easy it is to use digital imaging for capturing, printing and sharing everyday moments.”
Sprint PCS is rolling out “The Third Generation Experience,” a traveling display giving consumers and businesses a hands-on experience with 3G technology coming soon from Sprint. The 53-foot mobile showcase will appear live throughout the country. Sprint hopes to bring the same clarity to 3G (a reference to high speed wireless data) as it had delivered to the wireless market. 3G (third generation) aims to increase efficiency and improve the performance of mobile wireless networks.
Revlon Skinlights Kicks Off Interactive Tour
Revlon has launched a national tour to promote its Skinlights makeup collection. The Revlon Skinlights Experience provides consumers with free makeovers and free product samples. A digital picture of each consumer makeover will be available and uploaded on to a dedicated web site.. The
Skinlights Experience adds dimension to the Revlon brand by creating an environment that evokes the way the Skinlights products make a woman feel,. said Kristin Patrick-Petersen, V.P., Brand Exposure, Revlon. . It also provides us with the opportunity to interact directly with our consumers and educate them on our products..
Starbucks Launches . Summer Heat Relief Tour.
Starbucks Coffee has launched the Summer Heat Relief Tour 2002, which will take place in select cities across North America throughout the summer. A fleet of Starbucks Chill Patrol vehicles will comb summer festivals, beaches and city streets offering samples of indulgent and refreshing blended drinks, including Frappuccino Blended Beverage and Tazo Ice Blended Tea.
The fleet,which consists of 12 vehicles, visits summer events in select cities across the continent. The vehicles feature a vibrant new design reminiscent of summer and the new blended beverages found at Starbucks retail stores.
Jolly Rancher Tour Supports New Product
The Jammin. with Jolly Rancher Tour features a 53-foot music and dance stage that spotlights new Jolly Rancher Fruit Chew Lollipops and Jolly Rancher Fruit Chews.The
high-energy . experience. gives kids an adults and exclusive opportunity to be featured on-stage singing karaoke, mixing their own song creations and getting in the groove with the country's hottest dance game craze-Konami's Dance Dance Revolution. At each stop Jolly Rancher Fruit Chew Lollipops and Fruit Chews are available for sampling.
The promotion was created by Marketing Werks, of Chicago, IL.
IronKids Cruisers Launch New Crustless Bread For Kids
IronKids Crustless Cruisers will tour the country this summer, offering free samples of the new IronKids Crustless Bread from Sara Lee Bakery Group. IronKids Crustless Bread is the first and only packaged sliced bread on the market without crust. . We are
pleased to provide a breakthrough product that kids have been demanding for years,. said Peter Reiner, Senio. Vice President, Marketing, Sara Lee Bakery Group. . IronKids Crustless Bread gives kids the nutrition and flavor they need, without giving them what they don. t want-crust..
MOBILE EXHIBITS
MOBILEXHIBIT CORPORATION
160 Lesmill Road
Toronto, Ontario, Canada M3B 2T5
Tel. 416-441-3477
FAX 416-441-3556
E-mail: staff@mobilexhibit.com
Web Site: www.mobilexhibit.com
communications task trailers
MOBILEXHIBIT manufactures and distributes the patented MX2000 exhibition trailer. MX2000 trailers carry up to 2000 pounds of display accessories and product in a secure, high visibility, car-towable unit. One person can deliver and set up a complete exhibit in minutes—without incurring shipping, storage, drayage and installation costs.
Typical uses include product introduction and demonstration/sampling presentations at indoor and outdoor events, store openings, mall shows, tradeshows and fairs.
MOBILEXHIBIT products carry a two year limited warranty. Many available options, finishes and accessories. May be purchased with or without finished interiors. Ask your exhibit company or call direct.
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