Jelly Belly Candy Co., Fairfield, CA, is the title sponsor of CANDY UNWRAPPED, a four-year traveling exhibition exploring the science behind the delicious world of candy. The U.S. tour recently debuted at the St. Louis Science Center. The 6,000 sq. ft. exhibit features 17 interactive exhibits. Jelly Belly supplies jelly beans for the “Who Nose Flavor” section of the exhibit where visitors discover how the sense of smell contributes to the experience of taste. Crystal Mountain, a giant replica of sugar crystals for “rock” climbing, towers over one area while a huge tongue with musical taste buds invites kids to bounce on the buds to learn where taste sensations occur.
Swedish Fish Runs Gone Fishin’ Tour
Swedish Fish is conducting the Gone Fishin’ Tour this summer, giving away over 100,000 samples of Swedish Fish candy. The Tour will visit high traffic locations including Theme Parks, Zoos, and Aquariums. The Gone Fishin’ crew will challenge local residents to compete in interactive games such as Funny Fish Face duels and Swedish Fish eating contests. The crew will bait consumers with prizes.
Greg Barratt, President, Jaret International, marketers of Swedish Fish, said, “The Gone Fishin’ Tour captures the playful spirit of the brand.” A 10-foot Swedish Fish wrapped truck adorned with an 8-foot Swedish Fish on the roof will tour the nation.
PUMA Highlights Running Series
Puma is conducting a mobile marketing tour to elevate awareness of the PUMA Complete Running Series. The Road Trip will visit road races and local running events.
Performance experts will help consumers determine which shoe from the Complete Running Series is best suited to their running style based on a treadmill test. The treadmill is pulled on a trailer to the events in a custom Hummer.
Jay Piccola, President, PUMA, said, “By creating a brand experience for consumers and connecting with them in an interactive way, we can outfit any runner, making the PUMA brand synonymous with performance.”
Avon Products Conducts Let’s Talk Beauty Tour
The Avon Lets Talk Beauty Tour offers women free makeovers while providing them with a chance to help Avon’s ‘Kiss Good-Bye to Breast Cancer ’cause.
The Tour features a custom 53’ trailer that transforms into an interactive beauty salon including seven makeover stations, two mini-manicure stations, and a 16-foot Self-Sample Bar.
This promotion was developed by Spevco, Inc., a Pfafftown, NC-based mobile marketing firm.
Monroe Launches Ride Safe Tour
Tenneco Automotive’s Monroe Ride Safe Tour demonstrates vehicle safety systems.
The tour’s Vehicle Knowledge Center kiosks provide guests with a custom assessment of their vehicle’s maintenance schedule. The tour also features do-it-yourself clinics, a rollover simulator that educates consumers on the advantages of wearing seat belts, and a driving simulator that demonstrates the handling difference between worn and new Monroe products.
“The Tour is a fun way for consumers to learn about automotive systems that protect their safety,” said Richard Alameddine, V.P., Marketing, at Tenneco Automotive.
Better Homes & Gardens Experience Is Launched
Better Homes and Gardens magazine has announced The Better Homes and Gardens Experience, a mobile tour that will visit 20 markets and reach more than 3.5 million consumers.
The Experience brings to life the magazine’s “Your Best Summer Ever” editorial series in a 5,000-sq. ft., interactive event space. The main stage features a kitchen, garden landscape, custom work area and plasma screens.
A 42-foot expandable trailer opens on-site to create the event backdrop and main stage. The trailer is wrapped in imagery from Better Homes and Gardens.
MOBILEXHIBIT CORPORATION
160 Lesmill Road
Toronto, Ontario, Canada M3B 2T5
Tel. 416-441-3477
FAX 416-441-3556
E-mail: staff@mobilexhibit.com
Web Site: www.mobilexhibit.com
communications task trailers
MOBILEXHIBIT manufactures and distributes the patented MX2000 exhibition trailer. MX2000 trailers carry up to 2000 pounds of display accessories and product in a secure, high visibility, car-towable unit. One person can deliver and set up a complete exhibit in minutes—without incurring shipping, storage, drayage and installation costs.
Typical uses include product introduction and demonstration/sampling presentations at indoor and outdoor events, store openings, mall shows, tradeshows and fairs.
MOBILEXHIBIT products carry a two year limited warranty. Many available options, finishes and accessories. May be purchased with or without finished interiors. Ask your exhibit company or call direct.
MOBILITY RESOURCE ASSOCIATES, INC.
29000 Harper Avenue
St. Clair Shore, MI 48081
Tel: 800-676-3520
Web Site: www.gomra.com
MOBILE EXHIBITING MADE EASY
With a Mobile Marketing Solution from MRA!
Specialty Services
• Exhibit Ready Finish
• Tour Management & Logistic Services
• Sales & Leasing Programs Available
Unique Applications
• Consumer Events
• Mobile Museums
• Classrooms/Training Centers
• Sampling
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