Towering TermiteTwo Story Inflatable Exhibit
This towering termite, sponsored by Termidor Termite Defense, is a mobile interactive termite exhibit housed in a two-story high inflatable termite.
The 60-ft long inflatable termite was created to educate and entertain people about termites and the newest methods to control them. The exhibit has received over 100 million media impressions. It has received TV and radio coverage because of the spectacular exhibit. The 2005 tour will visit 20 cities.
The Towering Termite Two Story Inflatable Exhibit was created by The Inflatable Marketplace, El Cajon, CA, (www.theinflatablemarketplace.com), for promotion agency Pro Motion, St. Louis, MO, www.promotion1.com.
Live event marketing experiences are more effective ways to influence coveted consumer demographics versus TV and Internet advertising, according to a survey released by Jack Morton Worldwide, New York City. The study found that marketing events resonate strongly across demographic categories with especially high influence among women, young people and Hispanics. More than two-thirds of all consumers say that participating in a live event marketing experience would increase their purchase consideration. Nearly 80% of teens say experiential marketing would increase purchase consideration, 60% of women say experiential marketing would be more likely to lead to purchase of a particular brand. 74% of Hispanic women and 66% of Hispanic men would be more likely to consider purchasing a product after participating in an experiential marketing event.
Anheuser-Busch Runs ‘America Supports You’
Sixteen Clydesdales, a variety of exotic animals from SeaWorld and Busch Gardens, two mobile television studios and millions of every day citizens have joined together to send messages of pride and appreciation from home to our nation's troops as part of Anheuser-Busch’s “Here’s To The Heroes Tour 2005.” The effort brings to life Budweiser’s “Everyday Heroes” Clydesdale commercial.
The tour covers 21 cities in 10 weeks. SeaWorld animals are accompanying the tour at various stages, along with a mobile exhibit that allows visitors to record customized messages to our U.S. troops serving overseas. In return, the troops overseas have the opportunity to record personal messages of thanks to supporters at home to be played on two large screens at each end of the mobile display.
BV Rolls Out Vineyard To Vegas Tour
Historic Napa vintner Beaulieu Vineyard is taking the winery on the road this summer in a big, red, BV branded tour bus.
In benefits across the country, co-sponsored by local radio stations, the BV Vineyard to Vegas tour will host competitive team grape stomping for charity, opportunities to win trips to the Las Vegas 100th Birthday Bash, Collective Soul concert tickets, wine tasting and interactive wine education games.
As an official sponsor of the Las Vegas Centennial, the BV Vineyard to Vegas Tour will parallel the Road to Vegas Tour, a 10 city concert series with multi-platinum rock group Collective Soul.
Crest Launches Crest Imagine Tour
Procter & Gamble has launched the Crest Imagine Tour featuring an 18-wheeler transformed into a giant tube of Crest Whitening Plus Scope toothpaste.
The mobile tour is visiting high profile events, food & music festivals, vacation destinations, hot spots and major cities--places where consumers find themselves in need of fresh breath. The tour’s theme “imagine, a toothpaste that is there when you need it!” stems from consumers being given an opportunity to enter the "toothpaste tube” and utilize themed brushing stations to brush their teeth, enjoying “an exciting brushing experience.”
The mobile vehicle features eight tooth brushing stations, each of which offers one of three flavors of Crest Whitening Plus Scope, including the newly-introduced citrus. Each station delivers a multi-sensory brushing experience with an intelligent lighting system, surround sound and electric misters which pulse out scents relating to the flavor offered at that station. The mobile tour vehicle also includes computer stations where visitors can enter the Crest “Vacation Like a Celebrity” sweepstakes for a chance to win a trip to Jumby Bay Resort off the coast of Antigua.
The Crest Imagine Tour was created by Market Connections, the event marketing division of Vacation Connections.
Rolling Smart Board Vehicles Target Latino Markets
CityReach Latino, targeting the Latino population, has launched its state-of-the-art Rolling Smart Board vehicles.
CityReach’s Rolling Smart Board vehicles, display three large advertising panels targeting specific Latino markets. Advertising impressions are tracked using GPS, ad scheduling software and software technology that provides a digital affidavit of performance for each truck. The advertisements are printed on film, not vinyl, which provides vibrant images. At night, all three ad panels become backlit.
For more information, contact CityReach Latino, 915 L Street, Sacramento, CA 95814; (Tel) 888-833-8334, (Web Site) www.cityreachlatino.com
PING Equipment Trailer Covers PGA Tour
PING has introduced an equipment trailer, which will log more than 35,000 miles covering the PGA Tour.
“The players’ need for faster, more complex service has increased. By adding the trailer, we can quickly respond to their requests,” said John Solheim, PING Chairman.
The 30 ft. trailer, built by FeatherLite, is equipped with a loft/lie gauge, grinding wheel, finishing wheel, electronic swing weight scale, and gripping station.
“From a marketing standpoint, it gives us an on-site presence and a rolling billboard that will log more than 35,000 miles,” said Solheim. The company will also use the trailer for visits to retail locations.
Dunkin Donuts Launches Ice Lounge Sampling Van Tour
Dunkin' Donuts is conducting the Ice Lounge sampling van tour to promote the new taste sensations in its iced coffee line-up. In addition to French Vanilla and Hazelnut, the new ice coffee flavor choices include: Blueberry, Raspberry, Marshmallow, Caramel, Toasted Almond, Cinnamon and Coconut.
Iced Coffee enthusiasts will have the chance to sample the new flavored beverage line when the Ice Lounge sampling van tour stops in 30 cities and states on the east coast and westward to Chicago. The sampling van tour will stop at popular concerts, events and even the beach. Outfitted with funky lounge furniture, video games, and a live DJ, the tour is designed to be a mobile party, complete with giveaways and samples.
"The Dunkin' Donuts Ice Lounge sampling van tour is bringing the brand directly to young adults, enabling them to experience Dunkin' Donuts great iced beverages at the beach, park and wherever else they are having fun," said John Gilbert, Dunkin’ Donuts Vice President of Marketing.
Novartis Tour Promotes Lamisil
Novartis Pharmaceuticals, maker of Lamisil Tablets, has kicked off a national educational campaign about maintaining foot health called “Hit The Road, Digger!”
The mobile marketing tour will visit 23 cities around the nation during the spring and summer months.
Board-certified podiatrists will be on hand at each event to help educate people about proper treatment of common conditions such as nail fungal infection, which can be effectively treated with Lamisil. The podiatrists will provide free foot health screenings.
The campaign aims to reach people during the spring and summer season when they are most aware of their feet and foot health.
The “Hit The Road, Digger” mobile marketing tour is making stops at dozens of events across the country, including major marathons and running events, sporting events and state fairs.
MOBILE EXHIBITS
MOBILEXHIBIT CORPORATION
160 Lesmill Road
Toronto, Ontario, Canada M3B 2T5
Tel. 416-441-3477
FAX 416-441-3556
E-mail: customerservice@mobilexhibit.com
Web Site: www.mobilexhibit.com
Mobilexhibit MX2000 trailers are secure, high visibility, specialty vehicles with a payload of up to 2000 pounds of custom promotional displays and product. One person can deliver and set up a complete exhibit in about 15 minutes. Typical uses include mobile marketing presentations, traveling outreach displays, product introductions, mobile education, public relations, demonstrations and sampling. Venues include indoor and outdoor events, entertainment facilities, malls, schools, trade shows and fairs. Mobilexhibit products carry a two year warranty. Many available options, finishes and accessories. May be purchased with or without finished interiors. Ask your exhibit company or call direct.
MOBILITY RESOURCE ASSOCIATES, INC.
29001 Harper Avenue
St. Clair Shores, MI 48081
Tel: 800-676-3520
Web Site: www.gomra.com
MOBILE EXHIBITING MADE EASY With a Mobile Marketing Solution from MRA!
Specialty Services
• Exhibit Ready Finish
• Tour Management & Logistic Services
• Sales & Leasing Programs Available
Unique Applications
• Consumer Events
• Mobile Museums
• Classrooms/Training Centers
• Sampling
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