Gap Launches ‘Rock Color’ Campaign
Gap’s new Rock Color summer marketing campaign recalls the summer of 1969, the year the Company was founded. Rock Color infuses music and bold colors through every campaign element. The campaign features a pop-up store in the form of a retro-inspired traveling bus and an in-store promotion offering customers the chance to win summer concert tickets.
Gap’s Rock Color Bus will bring Gap stores to summer hot spots in the shape of a late '60's styled school bus. The bus was transformed into a pop-up store by building in shelves and installing a cash register near the driver’s seat.
“The summer of 1969 is part of the visual inspiration for each element of this campaign,” said Kyle Andrew, V.P., Gap Marketing. “Our Rock Color Bus Tour and Summer Concerts will evoke the fun and freedom of summer while enabling us to connect with our customers on a personal level.”
Coors Light Silver Bullet Train To Tour Country
Coors Light is bringing Rocky Mountain cold refreshment to consumers nationwide with the Silver Bullet Train mobile marketing vehicle, designed to look like the Silver Bullet Train in Coors Light ads.
Jim Sabia,V.P., Marketing, Coors Light, said, “We are bringing the Train to cities and at festivals, offering consumers a chance to win Coors Light prizes.”
The first car of the Silver Bullet Train is a mobile brewery tour containing displays and large flat-screen TVs. The second car is the Coors Light Lounge offering consumers the opportunity to play interactive games on Sony game systems. The Silver Bullet Train was created by Vivid Marketing, Smyrna, GA.
Equal Bus Tour Campaign Launches
Merisant is conducting a promotional campaign and Bus Tour for its Equal brand, which highlights the zero calorie sweetener as the perfect beverage accompaniment. The campaign represents the largest experiential campaign that Merisant has ever executed.
The Equal Campaign Bus Tour is the centerpiece of the program. The bus, a double-decker, fully wrapped café on wheels, is visiting retailers and lifestyle events in major markets. Campaign staffers are handing out coffee and tea with Equal, as well as new Equal Flavor Sticks, and encourage consumers to "cast their vote" for the flavor they like the best.
“Our research shows that people who use Equal have a passion for the brand,” said Susan Silver, Marketing Director at Merisant. “The campaign rallies around the fact that Equal makes beverages taste great and it encourages consumers to demand a better-tasting beverage with Equal.”
Equal’s 2006 promotional campaign and Bus Tour was developed by 141 Worldwide, a Chicago, IL-based marketing services company. 141 Boomerang, the experiential marketing division for 141, is managing the bus tour.
Airships To Display Interactive Advertising
The Lightship Group, has introduced the new A-170 Video Lightsign Airship, offering a new technology to broadcast live TV, Internet sites, slide shows or virtually any other media on its full color 30' x 70' LED screen. It can also be used in integrated marketing and promotional campaigns utilizing GPS tracking, two-way communication with customers, text messaging and phone tie-ins.
Messages can be changed in real time so an advertiser could promote a breakfast product in the morning and a lunch or dinner entrée in the afternoon or evening on the same LED sign without having to land to change the data.
For more information, contact The Lightship Group, Orlando, FL, (Tel) 407-363-7777, (Web Site) www.lightships.com.
Babies ‘R’ Us Conducts Road To Motherhood Tour Across U.S.
In an effort to help parents prepare for the arrival of a child, Babies “R” Us has launched the “Road to Motherhood Tour” in conjunction with Babytalk magazine, Carter’s, GE Healthcare Technologies and Motherhood Maternity. This program is the first of its kind designed to offer expectant and new parents a wide range of relevant information in a unique and entertaining format.
A custom-designed, self-contained 53’ trailer offers information about topics from conception to birth. The tour vehicle includes a series of self-guided exhibits in nearly 1,000 square feet of space. This special exhibit will travel to more than 100 destinations, including Babies "R" Us stores across the U.S. through November. The exhibit culminates in a viewing of a live-to-tape birth of a child in a realistic labor, delivery, recovery, and post-partum maternity area.
Simon Kidgits Club Book Blast Is Launched
Simon Property Group continues to support children’s literacy by hosting the Simon Kidgits Club Book Blast!, at 88 Simon malls. Participating sponsors of the Book Blast! Campaign include content partner Harper Collins, Lions Gate Films, Fisher Price, and Nelvana.
Local celebrities ranging from community leaders and sports figures to children’s book authors and local TV personalities will be on hand to read Adventures in the Park, Simon Kidgits Club's first book, which introduces each of the Kidgits characters. Children will also participate in interactive activities that bring the stories to life. Everyone in attendance will be eligible to win free books and special prizes.
Book Blast! is one of several programs and events held throughout the year for members of Simon Kidgits Club, which focuses on health, wellness, education, safety and entertainment for children ages 3 to 8.
Disney/Pixar’s “CARS” Road Trip Presented By State Farm
Disney/Pixar’s “CARS Road Trip 06” presented by State Farm will bring the “CARS” stars to life through interactive experiences. The tour, which was developed by the Becker Group, Baltimore, MD, will cross the country and be highlighted by an appearance at the World Premiere for Disney/Pixar’s “CARS” in Charlotte, NC at the Lowe’s Motor Speedway. The cars will ride in style via a special truck inspired by the character Mack, which will be provided by Mack Trucks.
As the number one auto insurer in the U.S., State Farm sought to sponsor “CARS Road Trip” in addition to their category sponsorship of “CARS.”
The all-star vocal cast includes Paul Newman, Owen Wilson, Bonnie Hunt, Michael Keaton, George Carlin, and Katherine Helmon.
DAVID Seeds Runs Mobile Tour
DAVID Seeds, a leading sunflower seed brand and long-time favorite in baseball dugouts across the nation, is hitting the road for an 80-day tour to baseball parks and venues across America to celebrate baseball and 80 years of providing healthful, delicious sunflower seeds.
The brand is taking its new DAVID Seedmobile on the road to 27 cities, giving fans a chance to come out of the stands and onto the field, to try their baseball skills. Fans at each tour stop will have an opportunity to test their fastball against a DAVID Seed speed gun, catch packets of DAVID Seeds launched by the Spitter Car, play the latest baseball video games, compete in seed-spitting contests and view equipment used by Big League stars.
MOBILE EXHIBITS
MOBILEXHIBIT CORPORATION
160 Lesmill Road
Toronto, Ontario, Canada M3B 2T5
Tel. 416-441-3477
FAX 416-441-3556
E-mail: customerservice@mobilexhibit.com
Web Site: www.mobilexhibit.com
Mobilexhibit MX2000 trailers are secure, high visibility, specialty vehicles with a payload of up to 2000 pounds of custom promotional displays and product. One person can deliver and set up a complete exhibit in about 15 minutes. Typical uses include mobile marketing presentations, traveling outreach displays, product introductions, mobile education, public relations, demonstrations and sampling. Venues include indoor and outdoor events, entertainment facilities, malls, schools, trade shows and fairs. Mobilexhibit products carry a two year warranty. Many available options, finishes and accessories. May be purchased with or without finished interiors. Ask your exhibit company or call direct.
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