Above All Advertising Inc., offers inflatable tents for special event promotions, retail promotions, trade show exhibits, etc. Inflatable tents create a great venue for branding and provide shelter from the elements. They may be used indoors or outdoors. For more information, contact Above All Advertising, Inc., 9080 Activity , San Diego, CA 92126; (Tel.) 858-549-2226; Fax 858-777-3537; (Web Site) www.abovealladvertising.net.
Kubota wanted to provide marketing support to its individual dealers while building product awareness for its new “M” series tractor. Kubota turned to strategic marketing partner MICE North America, Las Vegas, to manage its mobile marketing program. The program includes stops at trade shows, Kubota’s national dealer meeting and more than 40 dealership locations.
Rembrandt Debuts ‘Brilliant Mouth Experience’
REMBRANDT, recently opened a temporary boutique in New York City dubbed, ‘The Brilliant Mouth Experience.’ The Brilliant Mouth Experience mirrors REMBRANDT’s new, breakthrough packaging, reflecting its vision to redefine the oral care category.
“Through the interactive activities at The Brilliant Mouth Experience, we hope to inspire consumers to care about their mouth as much as they care about their skin, their hair and their nails,” said Carmen Nestares, Product Director, REMBRANDT.
Plantronics Launches ‘Sound Innovation’ Tour
As part of the Plantronics’ Connect Partner Program, the Sound Coach, a 44’ mobile marketing unit, will make stops at industry events, channel partner sale offices and retail stores. The tour is designed to train Plantronics’ channel partners and end-users on the benefits of wireless headset solutions.
Kelly Myers-Santos, Director, Channel Marketing at Plantronics, said, “The Sound Coach provides an immersive experience, where partners receive interactive training and demonstrations. When partners leave, they’ll be better equipped to capitalize on the growing wireless communications market.”
Plantronics Launches ‘Sound Innovation’ Tour
As part of the Plantronics’ Connect Partner Program, the Sound Coach, a 44’ mobile marketing unit, will make stops at industry events, channel partner sale offices and retail stores. The tour is designed to train Plantronics’ channel partners and end-users on the benefits of wireless headset solutions.
Kelly Myers-Santos, Director, Channel Marketing at Plantronics, said, “The Sound Coach provides an immersive experience, where partners receive interactive training and demonstrations. When partners leave, they’ll be better equipped to capitalize on the growing wireless communications market.”
TUMS Dinermobile Visits NASCAR Events
The TUMS Dinermobile will make it easy to find fast heartburn relief in the fan zone at NASCAR events this year, as part of TUMS' racing program.
The TUMS brand hit the track for the first time ever in the 2007 NASCAR Nextel Cup series season opener-the Daytona 500-at Daytona International Speedway. The TUMS brand was featured on the No. 40 and 41 Dodge Chargers raced by Chip Ganassi racing with Felix Sabates. TUMS will also hold a number of special events and sampling opportunities for fans during these NASCAR races.
“Racing is a great fit for the TUMS brand,” said Bill Kollitz, TUMS Brand Manager, GlaxoSmithKline Consumer Healthcare. “The NASCAR fan is also a TUMS fan. Some 21% of NASCAR fans turn to TUMS first when they have heartburn.”
TUMS will bring the diner imagery found in its commercials to life as part of the TUMS racing program. The TUMS “Dinermobile” will travel to fan events at race tracks, food festivals and retailer locations.
Wendy’s Launches National Taste Tour
Wendy’s is conducting a 25-city, North American taste tour, the first time that Wendy’s has initiated a multi-city taste tour and promotional effort of this size and scope.
Computer kiosks will be provided at the tour stops, where people can enter the ‘Build Wendy’ New Burger” contest. Consumers will vote for the winner, who will receive $25,000 and potentially have his or her burger added to Wendy’s menu. Nine runners-up will receive hamburgers for a year.
Ian Rowden, Wendy’s Chief Marketing Officer, said, “This hamburger initiative is an important milestone for Wendy’s from a strategic standpoint. It will give thousands of consumers the opportunity to more deeply interact with our brand and personalize their Wendy’s experience.”
Pioneer Dome Travels The Country For ‘Best Seat In The House’
Promotion Campaign
Pioneer has launched the Pioneer Dome, a component of its 2007 ‘Best Seat in the House’ marketing campaign, designed to attract “millenials” at events such as the DUB, Hot Import Nights, Night Shift and NOPI car shows. At events across the country, young people will experience Pioneer’s mobile audio products through 360 degrees of product imagery, video, music, demo vehicles and DJ performances in a 50-foot dome-shaped structure.
“Instead of a run-of-the-mill display at these events, we chose to create a ‘club-like’ atmosphere where kids can listen to music, sit in demo cars and even scratch on video DJ turntables. It will be ‘the place’ to be when they get to these events,” said Larry Rougas, V.P., Marketing at Pioneer Electronics.
The Pioneer Dome will house a DJ booth, and Smart Car demo vehicles. Guests will be immersed in a club like atmosphere with Pioneer product imagery projected on the dome ceiling.
T-Rex Tour Promotes ‘Night At The Museum’
Twentieth Century Fox and Fox Home Entertainment are promoting the DVD and Blu-ray disc release of ‘Night at the Museum’ by conducting the T-Rex Trek Across America tour. Responsible for bringing REXY (the movie's lovable T-rex) around the country is The Borden Agency, of Huntingdon Valley, PA.
“Figuring out how to mount a 20-foot long dinosaur to a flatbed trailer and then planning the extensive cross-country tour has been an exciting challenge,” said Larry Borden, CEO, The Borden Agency.”
The two-ton, 13 foot tall and 21 foot long REXY will travel over 7,000 miles on his trek across the country.
In addition to the main national tour, The Borden Agency is also spearheading a second tour that features another dinosaur in a custom built glass truck. This second tour will be making stops at Walmart stores across the nation.
Back to Top
To See previous issues of Creative Mobile Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
