LEGO Conducts Tour To Launch BIONICLE
LEGO Co. has launched the BIONICLE “Find The Power Tour,” in support of its new line of collectible action heroes. The tour is making more than 1,500 appearances in more than 50 cities throughout North America with six high-tech, BIONICLE vehicles, each themed after one of the BIONICLE Toa heroes.
Each of the six transport vehicles feature state-of-the-art gadgetry including: an exclusive first look at the new LEGO Game Boy Advance title on two Game Boy Advance gaming stations and Wheel of Power-a giant prize wheel where kids can win BIONICLE-themed gear.
The Tour is being conducted by The Marketing Werks, of Chicago, IL.
SoBe & Xbox Partner
South Beach Beverage Co. has signed on with Microsoft as a marketing partner for the launch of the Microsoft Xbox video game system. SoBe is providing substantial grassroots marketing support, featuring the SoBe Love Bus tour, including 8 love buses traveling around the country to support the Xbox launch.
Renee Kasbar Coughlin, Sr. V.P., Marketing, said “Xbox and SoBe are about innovation and tapping into a youthful, edgy market in a very personalized way. We look forward to spreading the Xbox excitement using the SoBe grassroots network.”
NBA And Yahoo! Sports Launch Tour
The NBA and Yahoo! Sports have launched Yahoo! Sports NBA Rhythm ‘n Rims, a traveling basketball and music event that will travel to different cities, bringing interactive basketball activities and concerts to fans of all ages. The tour an extension of a broad marketing relationship the NBA and Yahoo! launched last year.
Rhythm ‘n Rims consists of an interactive 18-wheel transformer vehicle, which unfolds into a basketball theme park, as well as a concert stage and basketball and musical activities.
Fujifilm Launches Mobile Tour
Fuji Photo Film U.S.A., has launched the FinePix “Picture of America” Tour, to dispel misconceptions of digital photography among consumers. A 75-foot long, 18-wheel FinePix Truck serves as a touring interactive information center for Fujifilm's FinePix digital cameras, photographic services and other digital products.
Visitors will enjoy a hands-on experience using FinePix digital cameras and the Truck also features a digital "Living Wall" of images taken with the complete line of FinePix digital cameras.
“The FinePix ‘Picture of America’ Tour make s digital photography more accessible by providing the education consumers need to make informed purchasing decisions,” said Stanley Freimuth, COO, Fuji Photo U.S.A.
Best Buy Debuts Mobile Fun Zone
Best Buy Co. has launched the Best Buy Fun Zone Mobile Technology Truck, a mobile marketing tour to bring technology to consumers.
The traveling Fun Zone features kiosks with interactive gaming and digital music zones; the latest technology offered at Best Buy stores, including products featured in integrated home office, high-definition home theater and high-tech kitchen settings; and an expandable stage. The Fun Zone also includes a home environment with home integration and satellite connectivity within the 53-foot trailer. The trailer also features a cutting-edge satellite two-way high-speed Internet connection that provides high-performance broadband delivery.
Classic American Home magazine has embarked on a program to create actual physical spaces that bring its design pages to life. The magazine developed a 600-sq. ft. guest cottage, which was on display to the general public for the first time at the JVC Jazz Festival in Newport, Rhode Island. Jason Kontos, Classic American Home Editor-in-Chief, said, “The cottage was the perfect way to bring our pages to life and to feed that need for people to have something physical to view when considering new design ideas.”
Hood Runs High Flying Adventures Promo
HP Hood is giving 20 winners of the Hood High Flying Adventures online contest, a once-in-a-lifetime chance to climb aboard the Hood Airship and fly the skies of New England.
Touring with the Hood Airship is the new Hood “Blimp Mobile,” an on-ground, mini-Airship that distributes entry rules for the contest.
HP Hood markets dairy frozen desserts, and specialty food products.
Kmart Corp. and Don Coleman Advertising selected Mobile Resource Associates, a mobile tour management company headquartered in St. Clair Shores, MI, to create a mobile gospel museum. The museum features “Wade in the Water: African American Sacred Music Traditions, 1871-2001,” an exhibition from the Smithsonian Institution Traveling Exhibition Service (SITES). Kmart, as part of its program celebrating diversity, Share the Word, has made this mobile museum possible. The exhibition is featured in a 48’ expandable trailer, built by Trailer Technologies, of Walled Lake, MI.
Back to Top
To See previous issues of Creative Mobile Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
