New Era ‘NERV’ Trailer Is Launched
New Era Cap Company, Inc. recently displayed its 2002 line of College World Series baseball caps at the College World Series championship games in Omaha, Nebraska.
New Era’s customized merchandise trailer, dubbed the “Nerv” (New Era Road Vehicle), is a 30-foot mobile merchandising vehicle, which offered a large selection of caps of the teams that participated in the Series as well as the College World Series caps.
“The College World Series is always an exciting event for New Era because of the intense fanfare and tangible excitement surrounding the Series,” said Christopher Koch, President of New Era Cap Company.
AT&T Unlimited Plan Runs Mobile Tour
AT&T has launched a mobile kiosk tour and sweepstakes to promote AT&T Unlimited, its newest long distance calling service. The Company retained DVC Communications to launch the campaign.
The tour features a 30’x30’ AT&T-branded tent and stage set up to invite consumers to experience AT&T Unlimited in a “living room” setting. Consumers can then enter the sweepstakes at AT&T Kiosks, which collect customer data.
Labatt Blue Runs Outfitters Tour
Labatt Blue’s Outfitters Tour, complete with a Canadian-style Labatt Blue Lodge, is traveling to the hottest outdoor events and festivals in the U.S. The Labatt Blue Lodge, a self-contained 40’ trailer, features a full-size bar, an indoor fireplace, and TV’s with satellite access to top sporting events.
Using an interactive kiosk, the Outfitters Tour staff will sign up customers to receive a Labatt Blue Card. The Card features member benefits, Blue Bonus items and specials available only to card holders.
The kiosk also offers “digital postcard” capabilities so Lodge visitors can pose for a picture and email it to friends and family.
Coca-Cola Ticket Tank Travels To Events
The Coca-Cola Co. recently unveiled the Coca-Cola Ticket Tank, a 14-foot curved bottle with a high-powered floor fan that will travel to concerts, sporting events and stores. Consumers stand inside and grab for gift certificates for Coke products, concert tickets, and other prizes blown around by the fan.
The Tank made its debut at Atlanta’s Music Midtown Festival and will tour venues owned by marketing partner Clear Channel Entertainment, which devised the Tank project for Coca-Cola. CMI, a promotion agency owned by Clear Channel Entertainment, executes the program.
Kemper Soda Promo. Cruises Into California
The Thomas Kemper Soda Co is inviting California consumers to greet the Thomas Kemper Soda Cruiser, a customized vehicle offering the ultimate draft soda experience. While sampling, consumers will have the opportunity to win a year's supply of soda.
The Company is looking to accelerate its growth in California specifically through awareness and trial via the sampling tour. “Sampling is definitely the key to growth for the brand,” said Amy Hoins, Director of Marketing for Kemper Soda Co.
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