Gazebo Creates Attention For GM MasterCard Promo.
This gazebo is being used at mobile marketing and promotional events to draw attention to the GM MasterCard site and allow customers to interact with representatives in a semi-private, sheltered manner.
The gazebo contains a lightweight, durable high impact PVC frame with a new technology samba tent material specifically designed for outdoor and graphic application. The gazebo canopy extends a foot and a half over the counters, ensuring that customers are protected from the elements while applying for the GM MasterCard. It is lightweight, durable, easy to set up and transport.
The gazebo was produced for GM MasterCard by Evolve Marketing Group, a Birmingham, MI-based provider of retail marketing communications services.
AOL For Broadband Conducts Event Promos.
AOL for Broadband recently launched a week-long series of activities in Cleveland, OH, to give residents a first-hand look at the AOL for Broadband high-speed Internet experience.
Events included a glimpse at a digital home of tomorrow, brought to life through a kitchen, entertainment and kid’s rooms.
These rooms traveled to the Metroparks Zoo, Jacobs Field and numerous shopping and entertainment venues around the city.
Miller High Life Cruiser On Heritage Tour
The Miller High Life Cruiser branded bus has begun touring events including auto shows, fairs and parades throughout the U.S. The Cruiser tour is serving up brand history, relics, past ad campaigns, trivia, and Miller High Life beer.
“Whether a lifelong fan of Miller High Life or a new one riding its resurgence, the Cruiser heritage tour is a great way to relive favorite High Life moments and enjoy a taste of nostalgia,” said Carl Cahill, Sr. Assoc. Brand Manager.
Tylenol Cold Embarks On Mobile Tour
McNeil Pharmaceuticals, makers of Tylenol Cold, is sending the Tylenol Cold with Cool Burst Mobile Mister across the country on a mobile marketing tour to offer cooling comfort and relief from the heat to consumers nationwide. In helping consumers beat the heat this summer, the Cool Burst Mobile Mister demonstrates the feeling you get with Tylenol Cool Burst, a new cold product that gives your mouth a cooling sensation the instant it's taken.
The Cool Burst Mobile Mister, shrink-wrapped in bright colors, houses a cooling unit and two super-sized fans that release up to 30 cubic feet of cooling mist to provide an instant cooling sensation to the heat weary.
The Cool Burst Cooling Crew is traveling with the Mobile Mister vehicle to introduce consumers to Tylenol Cold with Cool Burst, and to distribute coupons for this innovative cold and flu product.
Melitta Conducts one:one Loft Tour
Melitta Coffee Company recently launched the one:one Outdoor Loft Tour, demonstrating that the latest product from Salton, Inc. can recreate the coffee house experience at home.
Visitors to the Outdoor Loft sampled the coffee and learned all about the fresh, fast and flexible options of the one:one.
The Melitta one:one Loft was designed to resemble the modern and hip living space of a young and savvy consumer. The Melitta one:one Loft beckoned passersby to try a uniquely customized cup of hot or iced coffee or tea.
Lipton Conducts Mobile Tour
Lipton has launched a nationwide initiative designed to educate consumers about the health benefits of hiking and drinking Lipton Tea.
An interactive exhibit will make appearances over the next six months stopping at food festivals, state fairs, and concerts. On site, people can test their hiking skills by taking half-mile virtual hikes-ranging from desert terrains to cityscape walks-all housed within a specially designed 32-foot Virtual Hiking Vehicle.
“The connection between hiking and Lipton tea is clear,” said Ginny Blakewest, Sr. Marketing Director Pepsi-Lipton Tea Partnership. “Both are refreshing and natural ways to be good to yourself.”
Participants also can obtain health and hiking information from Backpacker and Prevention magazine editors as well as Columbia Sportswear experts regarding hiking equipment. All who attend can enter to win a Mitsubishi Endeavor.
In conjunction with the tour, Lipton is also launching a national on-pack promotion offering thousands of hiking-related prizes.
Hard Rock Café Runs ‘50 Years Of Rock’ Tour
Hard Rock Café International is launching a year-long program that celebrates the past five decades of rock music. A multi-city mobile tour to more than 15 top markets will showcase Hard Rock's prized memorabilia from music's most influential artists including Elvis Presley.
“Rock 'n' roll is one of the most important cultural contributions America has made to the world and we are thrilled to be part of the celebration,” said David Catalano, COO, Hard Rock Café International. "Hard Rock Café is one of the few brands that can embrace the 50th anniversary of rock by giving our café guests a place-anywhere in the world, to stop for a moment to celebrate the spirit, anarchy and rebellion of rock 'n' roll."
Additionally, Hard Rock will conduct a consumer promotion to name the “Top 50 Moments in Rock History.” One grand prize winner will receive travel accommodations for a once-in-a-lifetime concert event.
Fifth Third Bank’s Homeownership Mobile Embarks On Tour
In a unique, grassroots effort to take home ownership education directly to the people it serves, Fifth Third Bank , headquartered in Cincinnati, OH, is sending a 36-foot Homeownership Mobile on a six city, six month tour across the Midwest.
The Fifth Third Home Ownership Mobile Tour is the result of an alliance between the Bank and Freddie Mac, one of the nation’s largest investors in residential mortgages who shares Fifth Third's commitment to increasing opportunities for affordable home ownership in low-income, minority and new immigrant families.
Fifth Third Bank’s Mobile 38 foot Bus has Internet-equipped mortgage application and pre-approval stations, computer terminals for instructor-led or self-directed home ownership and credit counseling programs, and access to financial services information.
Next Marketing, an Atlanta-based event and mobile marketing firm, has launched a mobile marketing tour for Panasonic Consumer Electronics. The program is designed to bring the excitement of the Panasonic Indy Racing League (IRL) Super Aguri Fernandez Racing team sponsorship, along with the company’s high tech products, to major electronics retailers and their customers. “Based on early retailer and consumer response, this tour will generate a lot of excitement,” said Gene Kelsey, V.P. Brand Strategy, Panasonic. The tour features a 40’ trailer transformed into a rolling showcase of Panasonic’s products.
Visit Florida, the state’s official source for travel planning, has launched the Florida Experience mobile exhibit. “The Florida Experience allows travelers around the country to experience a bit of Florida in their hometowns,” said Dale Brill, Sr. V.P., Marketing, Visit Florida. The 10,000 sq. ft. exhibit contains seven themed interactive areas that let consumers participate in Florida vacation activities. Guests can virtually skim across Florida’s waters with the windsurfing simulator, or get kayaking instruction at a 30,000 gallon tank. At the Florida Speedway section, visitors can compete in a pit crew challenge to win Florida trips and gifts.
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