Audi Presents Streets Of Tomorrow
Audi of America is presenting Streets of Tomorrow, an upscale lifestyle and driving experience featuring the 2007 Audi Q7 in major U.S. cities. Each local event will enable guests to participate in an array of experiences tailored to their personal interests, such as gourmet cooking demonstrations and lectures on exotic travel destinations. The ride and drive experience will offer guests the opportunity to understand Audi’s technology, and put them behind the wheel of the Audi Q7.
“True to Audi’s heritage, Streets of Tomorrow is a festival of innovation, technology, design and performance,” said Stephen Berkov, Marketing Director for Audi. “It will give consumers an all-encompassing lifestyle and driving experience.”
Nike Bauer Hockey recently launched the Nike Bauer Innovation Tour, provideing consumers a behind-the-scenes look deep inside the Nike Bauer brand. At the forefront of the Nike Bauer Innovation Tour is the Innovation Mobile, a 45-foot vehicle that features a wealth of inside product information, engaging displays, plasma TVs and Nike Bauer's full line of elite hockey products. Hockey enthusiasts can explore the Innovation mobile and learn how Nike Bauer products are developed and try out the latest in innovative hockey equipment-including the Nike Bauer Supreme One90 skate. The Innovation Mobile trailer was designed by EventPro Services, Indianapolis, IN; (Tel) 317-580-0006, (Web Site) www.eventpro.com.
Pacific Domes, Ashland, OR, offers event domes for special events and exhibits. The domes provide a high-tech look while enclosing space indoors or out. The domes may be used to house a theatre with 360° video projection, and they may be custom decorated. For more information, contact Pacific Domes at 888-488-8127 or visit www.pacificdomes.com.
IKEA Runs Everyday Fabulous Exhibit
IKEA recently invited consumers to visit the IKEA Everyday Fabulous Exhibit during the International Contemporary Furniture Fair across the street from the Javits Center in New York City.
The exhibit challenged the creativity of visitors in their own homes. The exhibit starred everyday furnishings-such as an EKTORP sofa and a $69 bookcase, that illustrate the concept of “Everyday Fabulous.”
IKEA invited everyone to visit the Everyday Fabulous Exhibit (no admission), even dogs and babies.
Cereality Cereal Bar Partners With Dodge To Drive Cereal Sales
Cereality Cereal Bar & Café has teamed up with Dodge to create a unique mobile format for bringing its “All cereal. All day. All ways.” promise to customers.
With the introduction of the “Cereality Sprinter,” a fully outfitted Cereality Cereal Bar and Café on wheels, cereal lovers everywhere can get their favorite hot or cold cereal combinations, distinctive cereal-based bakery and snack items, hot and cold beverages and other standard café menu offerings in an even more convenient fashion.
"We wanted to create a cereal-based version of the much-loved neighborhood ice cream truck, where we could take our ‘Always Saturday Morning’ experience to our customers where they live, work and play at any time of day or night-showing up at special events, schools, office parks and sporting venues,” said David Roth, Cereality’s CEO.
Panasonic Runs ‘Try Before You Buy’
Panasonic is putting its Lumix Digital cameras into the hands of consumers with an unprecedented Product Loaner Program. Panasonic is implementing the camera demo program at key sporting events including the Dew Action Sports Tour and Major League Soccer.
This program allows consumers to borrow cameras for an extended period of time, in a true setting, not a demo tent. The handout is customized based on sport and event location and provides info on how to capture the best action shot. When participants return the cameras, they can print their favorite shots from an onsite photo printer and are given a keepsake SD Memory card.
According to Panasonic, the key to a great product demonstration is getting the product into consumers' hands in a true-to-life environment.
The “Try Before You Buy” Program was created for Panasonic by Renegade Marketing Group, New York City.
VH1 Promotes ‘Rock Honors’
VH1 recently offered fans the opportunity to confess their wildest rock n' roll stories for a chance to win great prizes.
Special confession booths appeared in and around popular Los Angeles and Las Vegas venues where rock fans got their chance to share their outrageous stories or confess their secrets.
“We hope that these events will build awareness of the VH1 Rock Honors tribute and reignite the passion we all feel for rock n' roll,” said Jeff Frumin, CEO of Universal Consulting Group, a New York City-based experiential marketing firm, which developed the campaign for VH1.
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