Nintendo’s Wii Game System Tours Country
Nintendo’s Wii game system is making appearances in fun locations around the country to give people of all ages a chance to experience a whole new way to play video games.
“Wii will be where gamers and their friends and family are gathering to have fun,” said George Harrison, Nintendo’s Sr. V.P., Marketing. “The best way to understand the fun of Wii is to try it for yourself, which is why we've made it easy for people to find it.”
Some of the places people can find Wii include: Six Flags Theme Parks, Norwegian Cruise Line Ships, NASCAR races and soccer tournaments.
Walt Disney Launches Magical Blu-ray Tour
Walt Disney Studios has launched Disney’s Magical Blu-ray Tour, to educate consumers about new high-definition home entertainment technology, that will feature interactive kiosks, and a presentation theater where consumers can experience the benefits of Blu-ray Disc technology. The Tour, will visit malls nationwide.
Dick Cook, Chairman, Disney Studios, said “There are so many high-definition enabled households not taking full advantage of its capabilities and we hope to change that.”
Xbox 360 Bus Tour Educates Families On Safe Video Gaming
The Xbox 360 Citizenship campaign bus will inform consumers about the Entertainment Software Rating Board rating system for video games and highlight family settings available in electronic gaming consoles.
Sponsored by Microsoft, Best Buy and the Boys & Girls Clubs of America, the nationwide campaign, “Safety is no game. Is your family set?” is designed to ensure parents use the tools available to provide a safe, secure entertainment experience for their families both on video gaming and online.
The bus will provide hands-on education and training on video games including how to understand ESRB ratings and how to take advantage of Microsoft’s Xbox 360 Family Settings, a feature that allows parents to set access restrictions to content on Xbox 360, the Xbox Live service and Xbox Live Vision camera.
‘Club Patron’ Provides Unique Mobile Venue
The Patron Spirits Co. is hosting a first-of-its-kind hospitality venue called “Club Patron” during IndyCar Series events, to help celebrate its sponsorship of the No. 8 Patron Spirits Honda, piloted by Scott Sharp.
Club Patron is a two-level mobile event venue, which disassembles into pods and travels inside a semi trailer. The venue offers a relaxing place for guests to enjoy Patron tequila or Pyrat rum cocktails. The club features TV screens simulcasting the race, a bar, tables and chairs, and a second-floor observation deck.
“We could have put up some poles and a tent for our hospitality area but, that wouldn’t be Patron,” said Ed Brown, CEO, Patron Spirits Co.
Back to Top
To See previous issues of Creative Mobile Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
