CLIF BAR Conducts 2 Mile Challenge Tour
CLIF® BAR is conducting the 2 Mile Challenge™ tour urging people to leave their cars at home and use bikes for trips of two miles or less. The company is challenging people to “Bike Once a Week to Fight Climate Change” to demonstrate that small changes in daily habits can have a big impact on the environment.
The 2008 2 Mile Challenge tour is visiting music festivals, cycling events and other hotspots in the Midwest, Colorado and California.
The 38-foot biodiesel tour bus is loaded with trip-mapping and Bike Builder kiosks, an inspirational cycling video and the market's best commuter bikes, along with CLIF BAR samples to give people a delicious source of natural sustained energy for their rides.
L'Oreal Tour Features Mobile Dome Environment
L’Oreal Garnier brand and its agency Match Marketing recently turned to MG Design Associates, Pleasant Prairie, WI, to create a mobile marketing environment.
The innovative dome structure was a natural fit with Garnier's tour objectives. MG Design was able to increase the environment to 6,000 sq. ft., protect attendees from weather elements and showcase AV brand messaging. Inside, the dome acted as a canvas for lighting and effects. The space accommodated hairstyling stations, presentations and samplings.
Rock N’ Roll Mobiles Promote Slurpees
7-Eleven customers are on the go and the convenience retailer has street teams driving around select U.S. cities in rock 'n' roll Slurpee-mobiles, i.e., vehicles with giant video screens to play larger-than-life Guitar Hero games. "Rock 'n' roll Never Sleeps" is emblazoned on the side.
7-Eleven recently partnered with Activision to promote Guitar Hero: Aerosmith. 7-Eleven, Inc. gave away Guitar Hero videogames, Microsoft Xbox 360 consoles, plus 711,000 Microsoft Points to purchase merchandise from Xbox LIVE Marketplace.
7-Eleven is taking its new Slurpee Nation-mobile on the road at the Warped 2008 tour, serving samples of the new Monster Black Ice Slurpee drink, the first Monster Energy drink in frozen form, available in 7-Eleven stores.
Truvia Greenhouse Helps Launch Natural Sweetener
Cargill Health and Nutrition recently opened the Truvia(TM) Greenhouse at Rockefeller Center in New York City to coincide with the initial retail availability of Truvia, a zero calorie natural sweetener made with rebiana, the best tasting part of the stevia leaf.
The 20 x 40 foot Truvia Greenhouse served as the centerpiece of an educational exhibit detailing the journey of this natural sweetener from stevia leaf to tabletop sachet. Thousands of stevia plants had been grown especially for the Greenhouse and brought into Rockefeller Center for the event. At the Greenhouse, beverages sweetened with Truvia tabletop natural sweetener, as well as samples of the new tabletop product, were available.
“The Truvia Greenhouse offers a hands-on opportunity to discover how this product makes its way from the field to the consumer’s table. The result is a new, great tasting, zero calorie product -- Truvia natural sweetener,” said Steve Snyder, Vice President Cargill Health and Nutrition.
BP Gasoline Launches Invigorate Mobile Tour
BP is bringing BP gasoline with Invigorate to life through an interactive experience, called the Invigoration Station, that will offer people the chance to win cool prizes, such as BP gift cards, while challenging them to step into the shoes of the Invigorate athletes.
Making a stop in 15 markets through the end of 2008, the Invigoration Station will take people on a unique journey and provide them a personal experience they may not otherwise have an opportunity to complete, such as balance on a wave-taming surfboard, climb a mountain or run a simulated marathon.
Back to Top
To See previous issues of Creative Mobile Marketing click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
