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CREATIVE Marketing Trends
October/November 2011


Mayo Clinic Health Experience Opens at Mall of America®

Create Your Mayo Clinic Health Experience has opened at the Mall of America. The new space is a health laboratory designed for new exploration in health and wellness. Guests will be able to complete a wellness assessment, speak with trained health experience navigators to discuss wellness goals and strategies, and access resources. Dr. David Hayes who leads the Mall of America Project said that to meet peoples’ needs in the future, healthcare providers must consider new ways to care for patients.

In addition to the interactive spaces, retail offerings are available to help guests achieve their wellness goals. These offering are paired with the themes of discover, move, eat well, relax, and sleep. All health experience resources, including wellness kiosks, symptom checker and augmented reality are free of charge.


CVS/pharmacy Launches Free Gift Cards Promotion

CVS/pharmacy is offering a new promotion that allows customers to earn multiple free gift cards just by shopping for essentials at CVS stores. Members of CVS/pharmacy’s ExtraCare Rewards program can earn $10 gift cards to Macy's, Gap, Applebee’s, Shell Stations, American Express, Barnes & Noble or CVS/pharmacy every week simply by spending $30 on specially-marked items in the weekly CVS/pharmacy circular.

“We are always looking for unique ways to deliver value to our customers,” said Judy Sansone, VP, Merchandising for CVS/pharmacy. “To participate, shoppers simply scan their ExtraCare Rewards card when purchasing specially-marked items included in the CVS/pharmacy circular each week.”


EX3D Debuts In-Theater Vendor For 3D Glasses

Marchon3D™ has partnered with Cinemark and UltraStar Cinemas to debut the first in-theater, self-service vending machines for Marchon3D's line of 3D compatible glasses - EX3D Eyewear. EX3D has created an innovative custom vending machine, with easy-to-use digital interface, for theater-goers. Now 3D lovers can purchase their own pair of affordable, stylish and RealD certified 3D glasses right on the spot.

This state-of-the-art vending machine has a user friendly touch screen, allowing consumers to select from a wide assortment of affordable EX3D glasses and pay with a credit card.


AMC Debuts Innovative Concession Area

AMC Theatre’s AMC Village Crossing 18 has unveiled its new The Marketplace concept, which features an expanded food and beverage menu, as well as an innovative “grab-and-go” format which lets movie-goers select what they want without the pressure of a line. The Marketplace, provides choices beyond the traditional popcorn and candy options. Guests can choose from favorites such as a Philly Steak sandwich, hot foods like jalapeño poppers and sweet dessert options such as a Raspberry White Chocolate Cheesecake. AMC Village Crossing 18 also features a number of better-for-you options, including AMC Smart MovieSnacks.


Zions Bank Opens Homeowner’s Cafe

Zions Bank has opened a new resource center dedicated to the issues involved with home ownership, called The Homeowner’s Cafe in Midvale, Utah. The Homeowner’s Cafe is the first resource of its kind in the area to serve as an education center where both clients and non-clients of Zions Bank can go for guidance with their homeownership questions.

“We understand how overwhelming homeownership can be, which is why we have created a new resource for the community - The Homeowner Cafe,” said Scott Anderson, CEO, Zions Bank. “This facility will be for first-time homebuyers, experienced owners or investors, and troubled homeowners looking for guidance.”


Hanscom FCU Embraces Retail Style

Hanscom Federal Credit Union has unveiled its newly renovated, leading-edge Bedford Financial Center in Bedford, MA. The retail-style branch blends an open floor plan and concierge approach to member assistance with the latest technology to ensure the highest level of service.

As visitors enter the center they are welcomed by a greeter and guided to a service provider. The teller line has been replaced with standalone service pods. Paul Marotta, Hanscom FCU Chairman, said, “Visitors no longer have to choose between a teller or a member service representative. They stay with the same staff person until their business is complete.”


Wilde & Greene Restaurant + Natural Market Launches At Westfield Old Orchard, IL

Wilde & Greene Restaurant + Natural Market is launching at Westfield Old Orchard in Skokie, IL. The space features an open marketplace with food and beverage stations where fresh and all-natural ingredients are prepared in front of guests, as well as a natural grocery market that offers the best in organic, gluten-free and sustainably-sourced products.

The 29,000 sq. ft. market and restaurant (restaurant: 17,000 sq. ft.; market: 6,000 sq. ft.; rooftop patio and ground level: 6,000 sq. ft.) will employ a staff of 300 and serve an expected 3,000 meals each day. Staff will be able to advise customers on product selection from the 5,000 available SKU’s and discuss the benefits of organic and sustainable foods.

Deborah Mattes, General Manager of Westfield Old Orchard, said, “This is the first U.S. shopping center-based natural food market and dining complex. This combination of dining and shopping creates a new way for customers to enjoy Westfield Old Orchard.”


Starbucks Launches Create Jobs USA

Starbucks Coffee Co. is accepting donations for the Create Jobs for USA Fund in every U.S. company-operated store. Donations to the Fund, which has been seeded with a $5 million contribution from the Starbucks Foundation, will help create jobs in underserved communities throughout the U.S. “By making a donation to the Create Jobs for USA Fund, Starbucks customers can take meaningful action to help create and sustain American jobs,” said Starbucks Chairman Howard Schultz. Donors who contribute $5 or more will receive a red, white, and blue wristband with the message “Indivisible.”


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