Build-A-Bear Workshop To Open In Dow Disney District In Anaheim, CA
Build-A-Bear Workshop To Open In Dow Disney District In Anaheim, CA
Build-A-Bear Workshop, Where Best Friends Are Made, is opening a flagship store this November in the Downtown Disney District at the Disneyland Resort in Anaheim, CA.
At Build-A-Bear Workshop, visitors, or Guest Bear Builders, create their own stuffed animals as they “choose, stuff, stitch, fluff, name and dress” their way through a series of bear-making decisions. A variety of inventive bear merchandise is also available to suit all “bear occasions.”
Build-A-Bear Workshop’s store concept takes children's entertainment retailing to a new level, combining the process of making your own bear with the atmosphere and fun of shopping the way it used to be. The Company plans to have at least 70 Workshops coast-to-coast by the end of 2001.
Staples’ New Location In Rail Station Serves Business Travelers
Staples Inc., operator of more than 1,300 office superstores, announced that the company is expanding service to business travelers by opening a new store at the Amtrak Concourse in Penn Station in NYC.
The 2,000 sq. ft. store will offer commuters a varied selection of merchandise suited to the specific needs of the business traveler, including small pack sizes of paper, presentation materials, travel supplies, luggage and small electronics. Self-service copying and faxing will also be offered. For customers who want to order supplies and have them delivered to their final travel destination, home or office, a Staples.com kiosk will be available.
Virgin Celebrates 30th Anniversary With ‘Best Of British’ Promotion
Virgin Megastores is marking its 30th anniversary by celebrating the influence of U.K. entertainment with a promotion in all 20 North American Virgin Megastores, supported by in-store appearances by British artists, an MTV2 “Revenge of the Brits” special, and a Virgin Atlantic Airways co-sponsored sweepstakes to win the ultimate U.K. vacation package.
The campaign is being promoted via national television, print and radio advertising, in-store promotions and window displays. As an expression of Virgin’s commitment to British artists, Virgin is selling merchandise that reflects the diversity of British music over the last 30 years. Artists are being merchandised on branded 30-year anniversary endcaps and listening posts. Displays include editorial content covering three decades of British music history.
Jaguar’s X-Type Sponsors Jackson Tour
Jaguar North America is sponsoring Janet Jackson’s “All For Your World Tour 2001,” which will highlight the new Jaguar X-Type.
“The X-Type represents more to Jaguar than just a new car," said Michelle Cervantez, V.P., Marketing for Jaguar North America. “X-Type will bring a new, more diverse consumer into our showrooms. Jaguar’s relationship with Janet Jackson is a powerful statement of our intentions to become more accessible to a new generation of Jaguar owners.”
Jaguar’s partnership with Jackson’s “All For You World Tour” provides billing in the tour title, and inclusion in all tour advertising and promotion. At each venue, Jaguar will exhibit the new X-Type and display logos on screens, banners and signs.
Wetzel’s Pretzels & Muscle Beach Lemonade Roll Out Co-Branded Retail Concept
Muscle Beach Lemonade and Wetzel’s Pretzels have launched a joint venture combining Muscle Beach Lemonade and Wetzel's Pretzels into one co-branded concept. More than 350 stores are planned over the next five years, targeting traditional mall locations as well as other retail venues. Current expansion efforts include a co-branded store set to debut in a Wal-Mart Supercenter in Scottsdale, AZ.
Wetzel’s Pretzels and Muscle Beach Lemonade will integrate a “Twist and Squeeze” signage element and logo throughout the store providing a fun way to marry the two concepts. The stores will feature an exhibition-style cooking area with “actors” rolling pretzels, as well as lemonade stompers pounding lemon halves into lemon juice.
Sunkist & Bally Run Co-Marketing Program
Sunkist Growers and Bally Total Fitness are conducting a co-marketing program including in-store promotions featuring fitness demonstrations by personal trainers and sweepstakes at participating national grocery chains including Ralph’s, Tom Thumb and Randall’s. Shoppers at Ralph’s can participate in a sweepstakes to win a treadmill valued at $1,200.
Sunkist will distribute 750,000 Bally Total Fitness two-week membership certificates in four-pound bags of oranges and five-pound bags of grapefruits with select retailers across the country and will hold a sweepstakes for a one-year membership to Bally Total Fitness. The agreement also includes the distribution of Sunkist coupons at the 250 Bally Fitness Formula stores located in Bally Total Fitness clubs across the country.
Schick Shave Shack Promotion Searches For Silk Effects Singing Sensations
The Schick Shave Shack, a 32-foot trailer that converts into a stage complete with showerhead microphones, is holding contests in U.S. cities in search of “Silk Effects,” female singing groups with a smooth karaoke sound. Each group will choose one of hundreds of songs available and perform it karaoke-style in front of festival and concert-goers.
“The Schick Shave Shack is a tremendous vehicle for providing female shavers with tips and techniques for getting a smooth, safe shave with the Silk Effects Plus razor,” said Linda Gilmore, Brand Manager for Schick. The Grand Prize “Silk Effects” group will win a fun-filled glam weekend in Hollywood, CA, courtesy of Schick Shaving Products, Milford, CT.
Verizon & Wherehouse Run Joint Promo.
Verizon Wireless has joined with Wherehouse Music Stores to offer customers the opportunity to receive three free phone wraps as part of Wherehouse Music’s “Mr. W's All Access V.I.P. Pass” promotion.
Customers of Wherehouse Music may pick up a “Mr. W's All Access V.I.P. Pass” stamp card at the music company’s participating stores. The card contains 12 blank stamp spaces with corresponding offers for youth-oriented products. Each time a customer makes a Wherehouse Music purchase of $9.99 or more, they receive a stamp on their card. Customers who collect three stamps will receive a coupon that can be exchanged for three free phone wraps at Verizon Wireless Communications Stores and Kiosks when they activate a new line of service and purchase a Motorola wireless phone. Phone wrap colors include Bottle Blue, Safety Orange and Lime Green.
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