Dresser Wayne Helps Zarco 66 Earth Friendly Fuels Go Green
Dresser Wayne, a global marketer of retail fuel dispensers and technologies, and Zarco 66 Earth Friendly Fuels celebrated a new landmark in alternative fueling with the grand opening of a sustainable site in Lawrence, Kansas. The Zarco 66 location not only dispenses ethanol and biodiesel produced within a 75 mile radius of the facility, the station represents an innovative vision of sustainable construction and energy consumption.
Dubbed the “Green Energy Gateway Fuel Station,” the station and coffee shop will serve as a model as the organization establishes standards and guidelines for other retail fuel businesses that want to incorporate green practices. The EPA is using the station as a pilot demonstration project. The EPA will evaluate the energy and pollution reduction benefits of the pilot and plans to develop a framework for other fuel stations that wish to “go green.”
ECOnvenience Center Opens First Outlet
Good to Go, the nation's first ecologically friendly convenience store, car wash and alternate fuel station is set to open in Grand Chute, WI. Built to specifications of the Leadership in Energy and Environmental Design (LEED) program, Good To Go expects to become LEED-certified as the first fueling station, car wash and convenience retail shop in the U.S.
The car wash will use a water cleaning and reclamation system that will save more than two million gallons of fresh water each year. The car wash uses bio-friendly detergents, efficient LED lighting and natural sunlight to cut down on electricity use. It features a green roof with plants and sod that minimize absorption of sunlight. The company plans to bring Good to Go to at least 150 more neighborhoods in Wisconsin, Iowa and Illinois by 2010.
Bacardi Opens First Store
The first-of-its-kind BACARDI concept store has opened in downtown Nassau, Bahamas. The two-story 3,300 sq. ft. themed retail outlet provides an unparalleled experience for spirits consumers - with its premium, sleek design in keeping with the Bacardi image - featuring the Bacardi portfolio of products at duty-free prices and for the first time, a variety of high-end BACARDI branded accessories. Also available at this one-of-a-kind store are premium spirits and branded items from other products in the Bacardi portfolio including GREY GOOSE vodka, BOMBAY SAPPHIRE gin, DEWAR'S Scotch whisky and CAZADORES tequila.
“With the opening of The BACARDI Store -- a truly unique retail destination -- we create a visitor experience that showcases the rich history, heritage and passion of the Bacardi spirits portfolio - for both visitors and those who call Nassau home,” said John Esposito, President & CEO of Bacardi U.S.A.
ABSOLUT Global Cooling Campaign Kicks Off ‘Lights Out’ Parties Across U.S.
ABSOLUT vodka is encouraging consumers and bar/nightclub owners to save energy through a series of “Lights Out” parties, which recently kicked off in Las Vegas. ABSOLUT Global Cooling encourages consumers to reduce the effects of global warming by offering simple steps they can implement in their daily lives.
“There is no better place than Las Vegas to see what could happen when the lights go out,” said Ian Crystal, Brand Director, ABSOLUT Spirits Company, Inc. “With many 'Lights Out' events to follow, ABSOLUT Vodka is taking the lead in the spirits industry to communicate environmental responsibility to consumers, which will hopefully inspire them to make simple changes in their daily lives.”
CLIF BAR Conducts 2 Mile Challenge Tour
CLIF® BAR is conducting the 2 Mile Challenge™ tour urging people to leave their cars at home and use bikes for trips of two miles or less. The company is challenging people to “Bike Once a Week to Fight Climate Change” to demonstrate that small changes in daily habits can have a big impact on the environment.
The 2008 2 Mile Challenge tour is visiting music festivals, cycling events and other hotspots in the Midwest, Colorado and California.
The 38-foot biodiesel tour bus is loaded with trip-mapping and Bike Builder kiosks, an inspirational cycling video and the market's best commuter bikes, along with CLIF BAR samples to give people a delicious source of natural sustained energy for their rides.
HSBC Launches “Green” Credit Card
HSBC Finance Corp. has introduced a credit card that gives consumers the opportunity to use earned rewards to make a contribution to a variety of environmental causes. The HSBC ecosmart MasterCard with Plus Rewards leverages HSBC’s commitment to provide environmental-friendly products to consumers.
Card members will receive one reward point for every dollar spent on the new card and may redeem the points in the form of charitable donations to organizations dedicated to environment preservation. Customers will have a variety of charitable organizations to choose from, including those partners in the HSBC Climate Partnership: The Climate Group, Earthwatch Institute and Smithsonian Tropical Research Institute. Card members will also have the option to redeem reward points for environmental-friendly merchandise such as a rechargeable mulching mower or a garden composter.
Trinity Oaks Announces ‘One Bottle, One Tree’ Campaign
Trinity Oaks Vineyard, part of the Trinchero Family Estates portfolio of wines, has pledged to plant a tree for every bottle of wine sold over the next year as part of their inaugural One Bottle, One Tree campaign. Trinity Oaks has collaborated with Trees for the Future, a non-profit organization specializing in sustainable agroforestry.
“With the ‘One Bottle, One Tree’ program, we plan on helping plant well over a million trees in the coming year,” said Bob Torres, Sr. V.P., Operations for Trinchero Family Estates. "It’s an undertaking that allows our consumers and trade partners to play an active role in achieving a greater environmental good.”
Vino Volo Expands Wine Tasting Concept To Detroit Metropolitan Airport
Vino Volo, a unique new airport concession concept recently landed at Detroit Metropolitan Wayne County Airport’s McNamara Terminal. Vino Volo is derived from “wine flight” in Italian. “Vino Volo is a completely new concept in wine retail and travel. We provide a unique wine tasting opportunity for air travelers looking for a place to spend their time before boarding,” said Doug Tomlinson, CEO of Vino Volo.
Each Vino Volo store combines a lounge, a tasting bar, and a boutique wine retail area into a sophisticated, post-security retreat for air travelers. Customers can order tastes of hand-selected wines from around the world served in a “tasting flight,” served in Riedel crystal glasses, on a tasting tray that displays information about each wine.
“Vino Volo’s inviting storefront uses natural woods, clean lines and sophisticated merchandising elements to draw customers,” said Tomlinson.
'Brand Xperience' XRKade To Expand Exergaming Market
iTech Fitness Inc., creators of the XRKade and leaders of the commercial exergaming market, announce the signing of the 50th XRKadelocation in North America with the Atlanta YMCA Association at theNorthwest Cobb branch. The achievement of the 50th location positions theXRKade as the largest exergaming club in the U.S.
The company is gearing up for a new era in the exergaming industry and plans to make the XRKade a staple in both the North American and International markets. Recently, the company announced expansion plans into the international markets by signing a partnership in South Korea for 26 locations over the next 4 years.
The Sims 2 IKEA Home Stuff Is Launched
The Sims™, an Electronic Arts label, has introduced The Sims2 IKEA Home Stuff in an innovative collaboration with the IKEA furniture store. The Sims 2 IKEA® Home Stuff allows players to give their Sims' home a makeover with new furniture and décor based on stylish IKEA furniture.
The Sims players can design their rooms to fit their personalities with all-new IKEA made items including a plush EKTORP sofa, MALM bed, LEKSVIK coffee table, EXPEDIT TV, FREDRIK desk and much more. Each item is available in a variety of colors and patterns for a truly customized look. Finishing touches can be added with popular IKEA® wall art, mirrors, lighting options and vases.
Steve Seabolt, Electronic Arts Inc, said, “Collaborations with world renowned brands such as IKEA, H&M, and Ford are perfect fits for our consumers because these are the products our users have an affinity for. Incorporating them in the game enhances the experiences of our players by integrating real world brands and products into the gameplay.”
Red Bull Recognizes Importance Of Green Transportation With Hybrid Trucks
Red Bull’s first fleet of diesel hybrid electric trucks achieve 30-40% better fuel efficiency and emit up to 33% less hydrocarbon emissions versus standard diesel trucks.
“We’re proud that Red Bull recognizes the importance of green transportation for the environment,” said Jim Williams, director, sales and distribution, new products, Navistar, which supplied the hybrid trucks to Red Bull.
Each truck is estimated to save nearly $4,000 in fuel costs per year, and provide up to $40,000 in fuel cost savings over its 7-10 year lifespan.
BAWLS Guarana Partners With GameFly
BAWLS Guarana, the energy drink choice for video gamers, has launched a partnership with GameFly, the leading online video game rental service. Through this new affiliation, BAWLS will give customers a chance to try GameFly free for 30 days and GameFly users will receive substantial, limited-time discounts on the purchase of BAWLS Guarana/GameFly co-branded products.
“As a continued supporter of the video game community, partnering with GameFly is a perfect fit for BAWLS Guarana,” said Founder & CEO Hoby Buppert.
Sean Spector, GameFly Co-Founder and SVP, Bus. Dev. said, “This promotion will allow us to connect with new customers via the on-pack promotion and special one month offer. It will also introduce BAWLS to our members by providing exclusive discounts on all BAWLS Guarana/GameFly co-branded products.” BAWLS Guarana sponsors over 1,000 gaming events each year. It is also the Official Energy Drink of some of the world's largest gaming events.
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