Porsche Names Oosthuizen V.P., Marketing, U.S.
Porsche has appointed Andre Oosthuizen as Vice President, Marketing of Porsche Cars North America. Oosthuizen comes to PCNA from Porsche Middle East & Africa FZE, the fourth largest Porsche sales region globally. Oosthuizen is moving from Dubai to Atlanta, GA, where headquartered.
Andersen Names S. Abbate SVP, Sales And Marketing
Andersen Corporation, the Bayport, MN-headquartered marketer of Andersen brand windows and doors and other building products, recently named Salvatore Abbate as Senior Vice President of Sales and Marketing, a newly created position. Abbate joins Andersen from Solutia, a specialties chemicals company, where his most recent position was Vice President of Global Sales and Marketing of the Performance Films division.
Heineken USA Enhances Retail Partner Support With New Appointments
Heineken USA has appointed Nick Lake as the company's new Sr. Director, Category Management. Lake will be responsible for directing all Heineken USA category management activity, leading 16 category managers focused on national and regional off-premise and on-premise chain accounts. He will also lead Heineken USA’s drive to provide actionable insights to retailers that will enable them to grow the Heineken USA portfolio. Monique Acevedo was appointed VP, Innovation, reporting directly to Lesya Lesyj, Chief Marketing Officer. Acevedo will lead innovation for all Heineken USA brands.
SCEA Appts. G. Longworth SVP, Marketing
Sony Computer Entertainment America has appointed Guy Longworth as Senior Vice President, Marketing & PlayStation Network. Longworth brings to SCEA more than 20 years of consumer marketing experience at companies such as Procter & Gamble, Kraft Foods and Kellogg’s.
Virgin America Names L Calvert V.P., Marketing
Virgin America has appointed Luanne Calvert as VP, Marketing to play a leading role in developing the Virgin America brand in North America. With 20 years of marketing experience, Calvert comes to Virgin America after leading digital marketing strategy as a consultant with Louis Vuitton Moet Hennessy’s Fendi and Moleskine brands. Prior to that she was Creative Director at Google.
POPAI Inducts Four Executives Into Hall of Fame
Point of Purchase Advertising International has named four industry leaders who will be recognized and inducted into the POPAI Hall of Fame. This year’s inductees are Kurt Witzel, Anheuser-Busch, Inc.; Bob Gorrie, Gorrie Marketing; Richard Nathan, RTC Industries; and Gerry Molitor, Trans World Marketing. Hall of Fame members are selected from among those who have made a significant contribution to the marketing at retail industry.
Hunter Douglas Promotes N. Malone To V.P. Mktg.
Hunter Douglas, leading manufacturer and marketer of custom window fashions, has promoted Norm Malone to Vice President of Sales and Marketing for the Hunter Douglas Fabrication Division. He was previously Vice President of Corporate Marketing Programs for the company.
MetLife Appts. B. Hirschhorn EVP, Global Brand, Mktg.
MetLife has named Beth Hirschhorn as Executive Vice President of Global Brand, Marketing and Communications. Previously, Hirschhorn was Sr. Vice President & Chief Marketing Officer. Since joining MetLife in 2002, Hirschhorn’s focus has been growing MetLife’s iconic brand and effectively managing advertising and promotion.
Del Monte Foods Appts. C. Johnson To EVP, Brands
Del Monte Foods has appointed M. Carl Johnson as Exec. VP, Brands. Johnson will have operating responsibility for the Company's pet brands and the majority of its consumer brands, marketing and consumer insights groups, marketing services, research & development and innovation. Johnson comes to Del Monte from Campbell Soup, where he was Sr. VP & Chief Strategy Officer.
Brown Shoe Names B. Little As Brand Manager
Brown Shoe Co. has appointed Brad Little as VP & Brand Manager-Avia® and Nevados®. Little’s responsibilities for the brands include product development and brand strategy. He brings to Brown Shoe more than 25 years of marketing experience with Le Chameau rubber boots, Decker’s Outdoor, Columbia Sportswear and Nike.
Menasha Packing Promotes Stu Maisel To Sales Manager, Yukon, PA Complex
Menasha Packaging has promoted Stu Maisel to Sales Manager for its Yukon, PA, Complex. Maisel was most recently Retail Integration Director at the company’s Philadelphia Complex.
Hormel Appoints Venenga V.P. Meat Products Marketing
Hormel Foods has appointed Steven Venenga as VP, Meat Products Marketing. Venenga started his career as a Product Manager at Jennie-O Turkey Store. He was promoted to Group Product Manager for meat products, Refrigerated Foods at Hormel, and named Director of Meat Products Marketing for Hormel in 2010.
El Pollo Loco Names Ed Valle As CMO
El Pollo Loco has appointed Ed Valle as Chief Marketing Officer. Valle most recently served as Chief Marketing Strategist for Choice Hotels Int. and prior to this, he was VP, Marketing at Panera Bread. Additionally, he has held marketing leadership positions at Dunkin’ Donuts, Subway Restaurants and Diageo.
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