Procter & Gamble Debuts Crest Whitestrips
Procter & Gamble has introduced Crest Whitestrips, a breakthrough in tooth whitening. Whitestrips contain the same enamel-safe ingredient dentists use to get at stains beneath the surface of the teeth. These flexible, virtually invisible strips only need to be worn for 30 minutes twice a day for two weeks, to see whiter teeth lasting for at least 6 months after use.
MCDs And Musical Posters Are Launched
Yaboom, a subsidiary of Toymax International, has introduced MCDs and Musical Posters. MCDs or mini compact discs, are lightweight, collectible key chains that play CD quality full-length songs. MCDs can be put into pants pockets, purses or left dangling from a backpack.
Musical Posters have a high quality CD sound and come in two sizes, locker and full-size wall posters. Major stars such as Britney Spears, Backstreet Boys, and ‘N Sync have signed on.
The Healing Garden Candle Line Introduced
The Healing Garden has been introduced as a new line of aroma candles. The line is the result of a licensing agreement between Lancaster Colony’s Candle-Lite division and Coty US LLC.
Anton Katrus, Candle-Lite’s Vice President of Special Markets, said, “Healing Garden has huge dominant market share in the bath and fragrance arena in Mass Merchandisers and Food and Drug stores. We plan to help the company achieve the same level of success in the candle aisle.”
Tylenol Menstrual Relief Introduced For Women
The makers of Tylenol have announced the national introduction of Women’s Tylenol Menstrual Relief, its first product developed exclusively for women.
Women’s Tylenol Menstrual Relief combines the proven safe and effective pain relief of Tylenol with pamabrom, a diuretic to ease water retention.
Little Tikes Debuts Outdoor Electronics
Responding to consumer demand for toys that will withstand the elements if they are caught outside in the rain, The Little Tikes Co. has developed a line of outdoor toys with Weather Resistant Electronics. John MacWherter, V.P., Marketing, said, “Weather Resistant Electronics further enhances our reputation for durable products.”
Candie’s Time Fashion Watches Debut
Candie’s Inc. has entered into a license agreement with Skagen Designs for a line of fashion watches. Said Neil Cole, CEO of Candie’s, Inc., “Candie’s Time will give our customer the trendy styles she desires at price points she can afford. With the tremendous success of Candie’s fragrances and eyewear, we thought that Candie’s watches was the next natural step.”
Candie’s Time consists of 45 styles. The collection will retail from $19.00-$39.00.
Logitech Introduces Cordless TrackMan
Logitech, Fremont, CA, has introduced the trackball Cordless TrackMan(R) FX.
Wolfgang Hausen, Sr .V.P. and General Manager of Logitech’s Control Devices Division, said, “We believe that Cordless TrackMan FX will be received with the same enthusiasm among consumers as our first cordless optical trackball product, the Cordless TrackMan Wheel.”
3Com Unveils Audrey
3Com Corp. has introduced Audrey, an Internet appliance providing one-touch access to e-mail, Internet channels, a household calendar, address book and Palm HotSync technology. It is the first in 3Com’s Ergo line of lifestyle-centered connected appliances.
Don Fotsch, V.P. of 3Com’s Internet Appliance Division said, “Our focus is to remove the complexity associated with accessing information on the Internet. Just like turning on the radio, simply turn Audrey’s dial and the information is there.”
Code-Alarm Introduces PowerCode Technology
Code-Alarm has unveiled PowerCode, an all-in-one remote control that can run most vehicle security and convenience options including keyless entry, remote control car start and anti-theft.
“In the past, adding new features meant ripping out the black box and installing an entirely new unit,” said Peter Stouffer, COO of Code-Alarm. “With PowerCode, car owners will be able to buy a basic controller module with keyless entry and add features.”
Disney Introduces Toy Story 2 CD Read-Along
Walt Disney Records has released the “Toy Story 2 CD Read-Along,” a new multi-entertainment format. The 32-page storybook and audio CD has multi-media capabilities so kids can read-along using their computer or stereo. With the CD put into a PC, children can watch the storybook as it appears on their computer screen.
Compaq & Eddie Bauer Team Up For New Products
Compaq Computer and Eddie Bauer have formed a merchandising partnership whereby Compaq will and market consumer PCs and accessories co-branded with the Eddie Bauer name.
This is Compaq’s first co-branding partnership. The companies are heralding it with the Compaq Presario 1400 Eddie Bauer Special Edition, a notebook PC designed to reflect the Eddie Bauer lifestyle. The PC is accented in Eddie Bauer’s signature metallic olive green color.
Cross Launches Morph Pen
A.T. Cross Co. has introduced the Cross Morph DigitalWriter Duo as a stylish solution to writing on PDAs. The new two-in-one expands or contracts to provide a highly individualized feel. It provides a smooth pen-on-paper feel when writing on any PDA or HPC screen.
“The Morph DigitalWriter Duo is an ideal combination of our popular Morph line with our patented PDA stylus technology,” said Bruce Willox, Director, Global Marketing at Cross. “It’s a stylish alternative to the cumbersome standard-issue PDA stylus.”
Nike Shox Are Launched
Nike’s research team has spent more than 16 years researching how to attach springs to the bottom of an athlete’s foot. Now, Nike is bringing this technology to athletes with the introduction of Nike Shox footwear. By using a suspension system at the heel to make the shoe “spring” back, Nike Shox provides unparalleled responsiveness and impact protection.
The new Nike Shox line includes the Nike Shox BB4 basketball shoe, the Nike Shox R4 running shoe; and the Nike Shox XT4 cross-trainer.
Kellogg USA Introduces Eggo Waf-fulls
Kellogg is introducing Eggo Waf-fulls, an “all-in-one” Eggo waffle with a layer of filling on the inside. Eggo Waf-fulls are available in strawberry, apple-cinnamon and maple flavors.
Vicki Cessna, Sr. Manager Marketing Communications, Kellogg USA, said “Eggo Waf-fulls are a great tasting solution for today’s on-the-go family.”
Hiram Walker Launches ‘Snowstorm’ Liqueur
Hiram Walker Liqueurs recently debuted its new frosty liqueuer called Snowstorm, a wintergreen schnapps drink with unique flavor crystals that create a winter wonderland when the bottle is shaken up.
Craig Johnson, Marketing Director for ADvantage Brands, USA, said “Snowstorm is a fun and delicious ‘snow globe’ drink. It makes a great gift, and it’s the perfect ice breaker at parties.”
M Balance Skincare Line Debuts At Sears
M Balance, introduced exclusively at Sears stores, is the most comprehensive line of skincare products introduced for menopausal women. M Balance features three levels of skincare products for skin that is slightly, moderately or dramatically affected by menopause. The line includes three skincare products per level: Cleanse Away Hydrating Cleanser Refiner, Day Restore Moisture Cream SPF Suncreen and Night Balance Repair Cream.
First Dairy Yogurt With Soy Introduced
Anderson Erickson Dairy, Des Moines, IA, has introduced the first dairy fat free yogurt fortified with soy protein. This is the first dairy yogurt to have added soy protein. It is available in five flavors: Lemon Cream, Strawberry, Blueberry, Peach and Cranberry Orange.
Mott’s Introduces Margaritaville Mix
Mott’s Inc., has introduced its newest cocktail mix, Margaritaville Margarita Mix, licensed under the authority of Jimmy Buffet’s Margaritaville Holdings.
Mott’s newest cocktail product is partnering with Seagram’s Margaritaville Tequila. Co-merchandising and co-packaging events are slated.
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