Creative Online

New Products Report
December/January, 2009


AXE Hair Care Launches

AXE, a leader in men’s grooming, has created a hair care line, a complete line of shampoos, a conditioner and styling products. "With the introduction of AXE Hair, we see a tremendous opportunity to meet guys’ needs and help them navigate the mating game,” said David Rubin, Marketing Director for AXE Hair. “AXE Hair is specifically designed to create hair that guys want and girls love.”


Nike Considered Design Redefines Performance And Sustainability

NIKE, Inc. has debuted Nike Considered Design, which combine sustainability principles with the newest innovations for sport. Nike Considered Design will be featured in all of Nike’s six key categories: basketball, running, football (soccer), women’s training, men's training and sportswear, as well as in tennis and ACG (All Condition Gear). Nike’s goal is to create performance innovation products that minimize environmental impact. Nike aims to have 100 percent of Nike footwear meet Considered standards by 2011, all apparel by 2015, and all equipment by 2020.


NESTEA Launches Red Tea Pomegranate Passion Fruit

NESTEA is adding Red Tea Pomegranate Passion Fruit, derived from the South African Rooibos plant, to its line of ready-to-drink (RTD) iced teas. “This exotic new flavor blends the natural goodness of red tea with pomegranate and passion fruit flavors,” said Penny McIntyre, Sr. V.P., Coffee & Tea for Coca-Cola NA.


Green Mountain Coffee Brings Single-Cup Brewing To Grocery Stores

Green Mountain Coffee and Keurig, are providing their single-cup brewers and patented K-Cup® portion packs to grocery stores. A new single-cup brewer from Keurig is available exclusively at grocery locations. In addition, Green Mountain Coffee has debuted a new and compact 12-count box of K-Cups®, available in ten different varieties of coffee.


Kleenex Introduces Facial Tissue With Lotion

Kimberly-Clark has launched Kleenex Facial Tissue with Lotion, which delivers a dramatic improvement in softness and strength. “K-C is committed to driving sustainable growth by launching new product and marketing innovations,” said Angela Fisher, Kleenex Sr. Brand Manager. “Our marketing efforts are designed to engage consumers at every touch point -- in-stores, in-homes and in-market.”


Pet Head Grooming Products Launched

Pet Head has launched a line of luxurious grooming products. “We have taken the lead in the pet grooming category by offering high quality formulations, in an edgy, eye-catching Bed Head-style package,” said Pet Head President, Steve Shrewsky. The product line includes: Life’s An Itch- skin soothing shampoo; Dirty Talk- deodorizing shampoo; Furtastic- crème rinse for curly and long coats; and Furball- detangling spray.


Memorex Launches Electronics For Women

Memorex has unveiled a strategy to reposition the historic Memorex brand to appeal to the adult female consumer. Memorex will be shifting its identity to one focused on creating electronics and media tailored to fit the lifestyle of the 25-44 year old woman and every member of her household. Memorex will expand its current product emphasis to include intuitive and stylishly designed home and personal electronics such as Blu-ray Disc players, iPod® accessories and MP3 players.


Husqvarna Launches Solar Robotic Lawn Mower

Husqvarna’s Automower Solar Hybrid is a fully robotic lawn mower partly powered by the sun that uses no fuel or oil. Husqvarna’s Automower Solar Hybrid is powered by innovative technology that combines solar power with electricity. Incorporating solar and battery power, it uses considerably less energy than any conventional mower with its large integrated solar panel and is emissions-free. Lower power consumption and an extended battery life enable a faster, more environmentally responsible cut.


Winn-Dixie And SONY Collaborate On MusicPass

Shoppers at Winn-Dixie stores are now putting music in their shopping carts. Under an agreement with SONY BMG MUSIC ENTERTAINMENT, customers of the grocer’s 521 stores can purchase the newest form of pre-recorded music that is downloaded to iPods and other digital music players. The Platinum MusicPass is a credit card-size digital album card that allows consumers to download full-length albums in the form of high-quality MP3 files.


Envision Introduces Solar Shade Structures

Envision Solar has expanded its product line of photovoltaic shade structures to include two "flat-pack" easy to install modular shade structures, each with eight solar panels providing 1.4 kilowatt of clean energy. The LifeTree™ is a single post steel structure with a cantilevered canopy, and the LifeShade™ is a four-post structure made of Forestry Stewardship Council certified sustainable wood. An electrician can connect the AC wiring from the structure to the house meter.


Fulton Debuts Wireless Blender

Fulton Innovation, creator and exclusive licensor of eCoupled intelligent wireless power, has integrated its technology in a blender, which works without a power cord or cable by simply placing it on an eCoupled-enabled countertop or work surface. “We’re especially excited to demonstrate wireless power fully integrated into a high-powered everyday appliance like the blender,” said Dave Baarman, Director of Advanced Technologies for Fulton Innovation.


Customizable HP EliteBook Delivers All-Day Power

HP has introduced an unprecedented milestone in mobile computing: up to 24 hours of continuous notebook operation on a single battery charge with the introduction of the HP EliteBook 6930p. Ted Clark, Sr. V.P. Notebook Global Business Unit, HP, said, “With the HP EliteBook 6930p, customers no longer have to worry about their notebook battery running out before their work day is over.”


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