Coca-Cola Launches Sprite Green
Coca-Cola has launched Sprite Green, made with TRUVIA natural sweetener. Sprite Green is the first of what the Company expects will be many new reduced calorie beverages sweetened with TRUVIA. TRUVIA was developed jointly by Cargill and Coca-Cola.
“The Sprite brand has a rich history of setting trends and breaking new ground in sparkling beverages, and we think consumers will be excited to try Sprite Green,” said Santiago Blanco, V.P., Sprite and Flavors, Coca-Cola NA.
Skinny Nutritional Wakes Up Breakfast
Skinny Nutritional Corp. has introduced Skinny Water “Wake Up,” a blend of orange, cranberry and tangerine. This zero-calorie flavored water delivers 250% of the recommended daily intake of Vitamin C, contains EGCG, a green tea extract and, Vitamins A and E, calcium and potassium.
Ron Wilson, CEO, Skinny Nutritional Corp., said, “Wake Up was specially formulated to kick off the day, offering consumers an alternative to high sugar, high calorie beverages.”
Butterfinger Launches Buzz Bar
The new BUTTERFINGER Buzz candy bar packs the caffeine kick of the leading energy drink along with the delicious taste of a BUTTERFINGER.
Nestlé Confections spokesperson Tricia Bowles, said “Butterfinger Buzz has everything our consumers love - great Butterfinger taste, but now with caffeine to keep their energy level high.
Samuel Adams Imperial Is Introduced
Samuel Adams new Imperial Series, offers beer lovers an intense version of some of their favorite traditional beer styles by boosting the ingredients of each traditional style with more robust flavors and nearly twice the alcohol by volume of the average beer
This new series of beers includes Samuel Adams Imperial White, Samuel Adams Imperial Stout and Samuel Adams Double Bock.
COPPERTONE Launches NutraShield Beauty Line
Schering-Plough has launched COPPERTONE NutraShield with Dual Defense, sunscreen enriched with antioxidants that promote natural skin repair. The power of NutraShield lies in its Dual Defense technology, combining a broad spectrum sunscreen and antioxidants to support the skin’s natural repair process.
Nestle Launches BOOST Kid Essentials Drink
New BOOST Kid Essentials Drink, developed by Nestle HealthCare Nutrition, is a nutritionally complete drink that gives kids ages 1 through 13 the power of immune-strengthening probiotics. BOOST Kid Essentials Drink fortifies a child’s diet with 25 vitamins and minerals.
“We are offering parents one complete drink that helps support a healthy immune system and fills in the nutritional gaps they may be worried about,” said Barbara McCartney, V.P., Retail Marketing, Nestle HealthCare Nutrition.
Dell Wasabi PZ310 Debuts For Instant Photo Printing
Dell is launching the Wasabi PZ310 ultra-mobile printer for instant photo printing and sharing anytime, anywhere. Wasabi is designed to work with Bluetooth-enabled camera phones, digital cameras and mobile PCs. Wasabi features Inkless, no-mess ZINK™ Printing Technology from ZINK Imaging, which renders sharp, vivid images.
Wireless Keypad For PLAYSTATION Launched
The Wireless Keypad for PLAYSTATION 3 (PS3™) system delivers the freedom of easy-to-use texting and mouse input capabilities seamlessly integrated with the PS3 system’s wireless controller.
This compact device allows users to navigate and communicate with other gamers more rapidly while maintaining gameplay functionality.
GE Debuts First Incandescent-Shaped Energy Smart® CFL Bulb
GE has introduced a new covered GE Energy Smart® compact fluorescent light (CFL) bulb featuring the GE Spiral® CFL inside the glass bulb. With this new CFL, the electronics fit in the neck of the bulb. The result is a profile that's virtually identical to a standard incandescent light bulb.
The new covered GE Energy Smart® CFL bulb, expands GE’s family of energy-saving, long-life CFL bulbs.
MICHELIN Energy Saver To Deliver Fuel Savings
The MICHELIN Energy Saver All-Season tire will deliver an environmentally friendly performance package. Fuel savings are combined with superior grip and safety, and long tread life.
“During these trying economic times, it is essential that we provide consumers with a product that is long-lasting, good for the environment and a smart investment,” said Florent Menegaux, President, Michelin’s worldwide passenger car tire business.
Samsung Launches ‘Blue Earth’ Solar Phone
Samsung has introduced “Blue Earth,” a solar powered full-touch screen phone. By charging with the solar panel on the back of the phone, users can generate enough electronic power to call anytime anywhere.
Blue Earth is made from recycled plastic extracted from water bottles.
SanDisk Launches slotRadio Player And Cards
SanDisk Corp. has unveiled the Sansa slotRadio player and companion line of slotRadio music cards. The Sansa slotRadio player comes bundled with a slotRadio card preloaded with 1,000 songs from the Billboard charts, and professionally arranged into a variety of genre-themed playlists.
“slotRadio’s unprecedented simplicity will have even the most time-pressed music fans enjoying a huge range of music in no time,” said Daniel Schreiber, Sr. V.P., SanDisk. “1,000 handpicked songs in your pocket with zero downloads makes enjoying digital music easier than ever.”
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