re-source Water To Feature Recycling Program
Nestle Water’s new re-source natural spring water is launching at Whole Foods Market stores. re-source uses 25% recycled plastic in its bottles, while participating in a pilot of incentive-based, in-store recycling programs. For every plastic beverage container that is recycled at a Whole Foods Market store in a re-source-branded GreenOps tracking station, re-source will donate 5 cents to Keep America Beautiful.
Monique Mims, re-source Innovations Manager, said, “Through incentive-based recycling at retail re-source is changing consumer behavior and increasing recycling rates.”
Nevella Sweetener With Probiotics Introduced
Nevella with Probiotics, made by Heartland Sweeteners, is the first such sweetener designed to boost the immune system. Unlike other foods enhanced with probiotics, the GanedenBC30 probiotic used in Nevella is shelf stable. Nevella with Probiotics is available in 50-count, 100-count and 200-count packets.
Anheuser-Busch Debuts SELECT 55
Anheuser-Busch has introduced SELECT 55, the world’s lowest calorie beer. With 55 calories per 12-ounce serving, SELECT 55 answers a growing demand among a segment of adult drinkers who are seeking lower-calorie alcohol beverages to complement their lifestyles.
“SELECT 55 is ideal for adults who want to enjoy beer without feeling guilty about the calories,” said Pat McGauley, V.P. Innovation, Anheuser-Busch.
Gatorade Debuts Jordan Gatorade Thirst Quencher
To commemorate Michael Jordan’s induction into the Basketball Hall of Fame , Gatorade is unveiling the Limited Edition Jordan Series of Gatorade Thirst Quencher.
Sarah Robb O’Hagan, Chief Marketing Officer for Gatorade, said, “Fans will certainly want to have a piece of history by collecting all six of these commemorative bottles.”
Nitrous Monster Energy Drink Debuts
Monster Energy is launching Nitrous Monster, the first energy drink to feature nitrous oxide gas technology. The revolutionary drink boasts a rich creamy texture and a smooth drinkable flavor. Nitrous Monster is packaged in the re-sealable 12 oz. Rexam SLEEK Cap Can.
“To communicate our Nitrous Monster product was unlike anything people had ever experienced, we needed an innovative package which would attract consumer attention,” said Mark Hall, President, Monster Beverage Co.
TEMPTU AIRbrush Makeup System Delivers Pro Results For At-Home Use
Temptu, a leader in professional airbrush makeup for film & TV, has launched the TEMPTU AIRbrush Makeup System for at-home use, exclusively at Sephora stores.
Temptu and Sephora have partnered to create a Temptu-branded experiential lab in the newly launched Sephora Beauty Studio. Sephora beauty experts will offer AIRbrush product training to encourage experimentation with the Temptu AIRbrush technology.
Nike Introduces Nike+ SportBand
NIKE has introduced the new Nike+ SportBand, giving runners real-time performance feedback on their distance, pace, time and calories burned with just a glance at their wrist. Runners who enjoy listening to music may continue to hear their run details through the Apple iPod nano, iTouch or iPhone systems.
Senario To Sell My Secret Circle For Girls
Senario is partnering with Tween Brands’ Justice retail stores to launch My Secret Circle, the first secure social networking world designed for girls ages eight to 12 and their Internet-cautious parents.
This “plug-’n-play” product allows girls to interact with one another and share pictures in a secure, invisible online world. In addition to security, other key features of My Secret Circle include: All-About-Me profile pages with a Diva Designer avatar tool, an online journal that can be kept private or public, instant messaging, games and an extensive photo feature in which girls can upload photos, add text, décor and even create slideshows.
Polaris Launches Neighborhood Vehicle
Polaris Industries has introduced a low emission electric powered Neighborhood Vehicle, the Polaris Breeze. The vehicle is targeted for consumers living in master planned communities.
This unique, low emission vehicle is designed for multiple consumer uses such as golfing, comfortably transporting up to four passengers, or easily carrying light cargo loads.
GPS Safety Camera Locator Now Available From Cobra
Cobra Electronics has released the new SL3 GPS Safety Camera Locator with AURA Camera & Driving Hazard Database. The SL3 is a standalone GPS-enabled device that warns drivers to thousands of driving threats that include red light cameras, speed cameras and caution areas. These driving threats could cause unintended traffic violations as well as accidents. The SL3 provides drivers with heightened situational awareness.
“The SL3 GPS Safety Locator provides a simple, safe way to warn drivers of potential danger,” said Tony Mirabelli, Sr. V.P., Marketing.
GE Debuts Scaled Down Upscale Appliances
GE has debuted a new line of scaled down appliances with upscale features designed to satisfy the growing trend of consumers who are choosing smaller sized living spaces.
“There is no reason to lose upscale features in the furnishings within that space - especially appliances,” said Marc Hottenroth, Industrial Design Leader for GE Consumer & Industrial.
New Sentina LED ZenLight Emits Tranquil Light
Combining the best of ancient Japanese lighting methods with the latest LED lighting technology is the new Sentina LED ZenLight from Datexx. The Sentina ZenLight’s built-in authentic Japanese Shoji paper screen filter takes energy-saving LED light and turns it into a soothing peaceful glow.
The built-in motion sensor provides light only when needed, when the consumer enters the room and it shuts off when the consumer leaves the room. Designed to serve as an elegant Green lighting solution, the Sentina ZenLight is ideal for kitchens, hallways, bedrooms, and bathrooms.
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