Crest And Oral-B Target Tweens With Pro-Health
Crest and Oral-B have launched Pro-Health FOR ME, the first complete line of oral care products for tweens. “As tweens become more independent, they develop unique oral care needs,” said Kelly Heaps, Brand Manager, Procter & Gamble. “We created Crest and Oral-B Pro-Health FOR ME to provide tweens with the oral care protection their parents want, in flavors and packaging designed just for them.”
The Pro-Health FOR ME product line includes: Oral-B Pulsar Pro-Health FOR ME Vibrating Toothbrush, Oral-B Pro-Health FOR ME CrossAction Toothbrush, Crest Pro-Health FOR ME Fluoride Anticavity Toothpaste, and Crest Pro-Health FOR ME Anticavity Fluoride Rinse.
Starbucks Reserve Premium Coffee Launches
Starbucks is launching Starbucks Reserve, a line of ultra-premium, single-origin coffees. The first Reserve coffee offering, Galápagos San Cristóbal, will be available in Starbucks stores as whole bean or hand-crafted by the cup in select markets, while supplies last.
FSJ Imports Launches MEDEA Vodka
FSJ Imports has launched MEDEA Vodka. MEDEA’s packaging includes the first customizable message-display to appear on a liquor bottle.
Each bottle’s programmable LED display bridges tradition and innovation, while satisfying the need for self-expression in today’s digital age. MEDEA bottles can be programmed to store up to six personalized messages, each up to 255 characters.
Yoplait Frozen Smoothies Launched In Grocery Freezers
New Yoplait Frozen Smoothies make the perfect guilt-free breakfast, dessert or after school snack.
“Smoothies have never been easier to make at home,” said Robert Dircks, Marketing Manager. “Each Yoplait Frozen Smoothies package comes with a full serving of frozen fruit and frozen yogurt chips; all you have to do is add skim milk and blend.”
Coca-Cola Launches Kvass From Russia To The U.S.
Kvass has been a Russian staple of refreshment for centuries. Coca-Cola North America recently launched Krushka & Bochka Kvass in the New York City area. “With our unmatched global reach, we are in a unique position to bring world beverages to leading customer partners
and delight U.S. consumers,” said Deryck Van Rensberg, President, Venturing and Emerging Brands, Coca-Cola NA.
New LEAN CUISINE Market Creations Debut
New LEAN CUISINE Market Creations feature steaming pouches that lock in nutritious ingredients and unlock delicious flavor for a hassle free dinner ready in minutes. All of the Market Creations entrees contain 300 calories or less. Each recipe is crafted with contemporary ingredients such as Portobello mushrooms and savory garlic chicken with bowtie pasta.
EA Mobile Launches Madden NFL on iPAD
EA Mobile, a division of Electronic Arts, has introduced Madden NFL 11 on iPad.
“The release of Madden NFL 11 upholds EA’s legacy of innovation in the mobile industry,” said Travis Boatman, Vice President of Worldwide Studios for EA Mobile. “Total Defensive Control, a brand new feature for iPad and iPod touch, redesigns how you play defense giving you more control and ultimately, making it more fun. If you have a mobile device and you’re a football fan, then this is the game for you.”
New Waterpik Water Flosser Introduced
Water Pik has introduced the Waterpik Water Flosser, which utilizes pulsating water to clean deep between teeth and below the gumline where traditional brushing and flossing can’t reach.
It is clinically proven to be more effective than flossing and offers consumers another option for flossing their teeth.
Black & Decker Launches PlantSmart Garden Sensor
Black & Decker is licensing PlantSense’s Internet-connected EasyBloom technology to introduce its PlantSmart line of plant sensors. Users place the Plant Smart sensor anywhere they want to grow a plant - indoors or out - and PlantSmart takes a “plant’s eye view” of light, temperature and soil condition. After 24 hours the user plugs the PlantSmart sensor into a computer, and PlantSense will recommend plants that will thrive in a particular spot or diagnose ailing plants. It will even “chirp” when a plant needs to be watered.
Energizer Introduces Inductive Charger
Energizer has introduced its first inductive charger built with Qi technology, the new universal charging standard developed by the Wireless Power Consortium. Qi will bring consumers the freedom to charge their smartphones, MP3 players, cameras, or any device 5 Watts or less, regardless of manufacturer.
“By leading the way with one of the first Qi products, we are meeting a clear need for a product that makes charging devices easier by eliminating cords and clutter,” said Jim Olsen, VP, Marketing, Energizer, NA.
Facebook Credits Gift Cards Launch At Target
Facebook Credits gift cards are launching at Target stores. Target will be the first brick-and-mortar retailer to carry Facebook Credits gift cards. While Facebook is free, Facebook Credits are an easy and convenient way for people to buy digital goods in more than 150 popular social games and applications offered by independent developers on Facebook.
Back to Top
To See previous issues of New Products Report, click here
To See other Creative Online Newsletters, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
