Campbell’s Organic Tomato Juice Introduced
Campbell Soup Co. is launching its first certified organic product, Campbell’s Organic Tomato Juice. It will be available at mainstream and specialty supermarkets.
“Campbell recognizes the tremendous growth in organic products and, we wanted to expand our offerings to give consumers an organic option within the tomato juice category,” said Sean Connolly, V.P., Campbell’s Beverage Division.
Carbolite Launches Low Carb Candy Line
Carbolite Foods has introduced two more sugar-free treats to its line of low-carbohydrate candy: Chocolate covered peanuts and chocolate crisp wafers. Both candies are very low in carb counts; 2.5 per serving of the chocolate covered peanuts, and 1.0 per chocolate crisp wafer.
“The low carb lifestyle is gaining momentum, and consumers are looking for snacks that fit into that lifestyle,” said Roeland Polet, V.P., Marketing, Carbolite.
Soy2O Is Launched
Leading Brands has launched Soy2O, a blend of fruit flavored water and natural soy isoflavones. Isoflavones is the active ingredient in soy that is linked to many health benefits. Leading Brands CEO Ralph McRae, said, “Soy2O is the first product of its kind to incorporate the well-known benefits of soy without the unpleasant taste, appearance and odor. There is no hint that the product contains a healthy 20 mgs of soy.”
Soy20 will be available in four flavors: Blueberry Grape, Peach Mango, Strawberry Guava and Lemon Green Tea.
Tetley Specialty Teas Launched In Canisters
Tetley Canada has launched a resealable canister that locks in freshness while making it easier to stack and store at home. The new canister includes all 23-flavor specialty teas.
The new packaging was created for Tetley by Shikatani Lacroix Brandesign, Toronto, Canada.
Suave And Almar Launch Hair Accessories Line
Suave, a brand of Unilever, has licensed Almar to launch a line of Suave hair accessory products. The line of top-quality, value-priced Suave hair accessories from Almar includes elastics, combs, clips, barrettes, headbands, brushes and mirrors.
“Entering the $800 million hair accessory arena is a natural step for Suave,” said Ralph Blessing, Suave Brand Development Director.
Blistex Introduces Pro Care And Pro Relief
Blistex has introduced Pro Care lip protectant and Pro Relief medicated lip balm. Pro Care is a premium quality lip protectant with sunscreen delivering maximum protection and advanced moisturization to help prevent dryness and chapping.
Pro Care and Pro Relief both feature the lip care industry's first-ever oval contour stick, designed for optimal application comfort.
Seiko Debuts Arctura Kinetic Watch
The new Seiko Arctura Kinetic Chronograph watch features human-powered kinetic technology.
Seiko invented the world’s first human-powered chronograph, which retailed for $2500. The new Arctura collection offers the latest refinements to the Seiko Kinetic Chronograph technology at a more attainable price point of $650. Powered by the movement of the wearer’s body, it never needs a battery change.
New Cross Vice Pen Writes, Twists and Folds
A.T. Cross Co. has introduced the Cross Vice, a compact dual-function pen; actually two pens connected by a hinge. When closed, Vice fits in a pocket, measuring just three-and-a-quarter inches. Unfold the pen at the hinge, give it a twist, and the Vice rotates and locks into a full-sized body. Once opened, a gel ink tip appears at one end and at the opposite end is a capless yellow document marker.
Huffy Introduces No Tools Basketball System
Huffy Sports Co.has introduced the No Tools Required portable basketball system. This hoop allows the consumer to assemble the product without tools in 40% less time than other basketball systems.
The trend toward easy-to-assemble products has taken off at retail, particularly among women, who now purchase more sporting goods than ever, said Patrick Ehren, V.P., Marketing.
Creative Debuts MuVo2 Line Of MP3 Players
Creative Labs has introduced NOMAD MuVo2 line of ultra-compact MP3 players. The new NOMAD MuVo2 players include the pocket-sized hard drive player, NOMAD MuVo2 1.5GB, and two rugged flash additions, NOMAD MuVo2 X-Trainer 512MB and NOMAD MuVo2 X-Trainer 1GB. All versions feature USB 2.0 connectivity and simple drag and drop functionality.
Westinghouse Introduces EyeSaver Light Bulb
Westinghouse Lighting has introduced the Eye Saver light bulb. The bulb has a unique chrome top, which reflects light onto work surfaces, providing 40% more surface illumination compared to a standard incandescent light bulb.
The Eye Saver intensifies light levels while reducing eye strain and diminishing glare with its frosted finish. Eye Saver can be used in standard table and floor lamps.
Keurig Debuts Single-Cup Coffee Brewer
Keurig, Inc. has introduced a single-cup coffee brewing system for the home. The company previously offered a single-cup coffee brewing system only to offices. Keurig’s single-cup brewing system lets people brew a cup of gourmet coffee in less than a minute without the hassle of grinding beans, measuring coffee, handling filters or cleaning up. “This is the next leap forward in the evolution of coffee brewing” said Nick Lazaris, CEO of Keurig.
Back to Top
To See previous issues of New Products Report, click here
To See other Creative Online Newsletters, click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
