Anheuser-Busch Launches B(E) Beer
B-to-the-E or B(E) is Budweiser’s newest entry, featuring a blend of beer, caffeine, Guarana, Ginseng and natural flavor. Anheuser-Busch is the first major brewer to infuse beer with caffeine, guarana and ginseng. With select hops of blackberry, raspberry and cherry, B(E) will offer a lightly sweet and tart taste.
B(E) will be marketed with p.o.s. materials, and bar and club promotions.
Lean Cuisine Offers Whole Grain Spa Cuisine
New Whole Grain Spa Cuisine from Stouffer’s Lean Cuisine features lean protein choices, and 100% fiber-filled whole grains. Ready in minutes, these eight spa-inspired meals have less than 300 calories and between 3- to 5-grams of fiber-rich whole grains.
“Spa Cuisine meals are perfect for women who want a sophisticated, nutritious meal,” said Brett White, Director of Marketing, Lean Cuisine.
Johnnie Walker Green Label Hits Shelves
Johnnie Walker Scotch Whisky has launched Johnnie Walker Green Label, only the fifth new label launched by Johnnie Walker in 184 years and one of the first pure malt whiskies to be distributed in the U.S.
Johnnie Walker is a brand of Diageo, a global leader in the whisky category.
InnoZen Launches Suppress Cough Strips
InnoZen Inc. has introduced Suppress Cough strips, which deliver fast, cough suppressants in a melt-on-the-tongue form.
With the entry of Suppress Cough strips, InnoZen is gearing up to establish its foothold in the medicine strip category by also launching an antacid strip, an allergy strip, and an appetite suppressant strip.
Brita Water Cooler Is Introduced
Brita has introduced the Brita Water Cooler, providing hot and cold filtered water at less than half the cost of bottled or home delivered water. Three models are available to meet individual usage needs.
Brita Water Coolers are available at mass merchandisers and warehouse club stores.
Quaker Oats Launches ‘Take Heart’ Instant Oatmeal
Quaker Oats has introduced an instant oatmeal that delivers the double benefit of helping to reduce cholesterol and lower high blood pressure.
Quaker “Take Heart” Instant Oatmeal is advanced nutrition for heart health with 50% more soluble fiber from whole grain oats and it supplies higher potassium levels.
SIRIUS Satellite Sportster Radio Debuts
SIRIUS is targeting sports fans with the Satellite Sportster radio with specialized features for the sports enthusiast.
SIRIUS, the Official Satellite Radio Partner of the NFL, brings the entire NFL to subscribers each weekend, and also broadcasts the NBA, NHL and sports from leading colleges. Specialized features include: prompts when your favorite sports teams are playing and a list of all the games and scores broadcast.
GapKids & Wild Planet Introduce ‘The Hoodio’
GapKids and Wild Planet have teamed up to introduce “The Hoodio,” a jacket with a built-in FM radio. The jacket features a built-in radio control keypad on the sleeve and a hood that conceals the speakers. “Wearable technology is the latest innovation in apparel, and we’re excited to be at the forefront of this trend by partnering with Wild Planet to create the Hoodio,” said Mark Breitbard, Sr. V.P., GapKids.
Mattel Introduces Juice Box Media Player
Juice Box, a portable media player from Mattel, features category exclusive video content from some of today’s hottest music, TV and action sports personalities and the capability to play MP3 music files and view digital photos. Juice Box is the first personal media player designed for today’s tweens.
“Juice Box is a Mattel lifestyle brand that connects squarely with tweens’ interests,” said Phil Jackson, V.P., Marketing, Mattel Brands.
Eclipse Solar Gear Is Launched
Eclipse Solar Gear has introduced a line of backpacks, soft coolers and other cases designed to charge the batteries of common handheld electronics including cell phones, PDA’s and GPS units.
“The launch is an introduction to a wide range of solar power enabled products, geared for the mobile individual,” said Randolph Gray, President of Innovus Designs and Eclipse Solar Gear.
Olympus Launches m:robe Music Players/Cameras
Olympus has launched its new m:robe series of digital music players.
The flagship model is the MR-500i, which combines a 20-gigabyte digital music player with a 1.22-megapixel digital camera to create a compact and stylish multimedia device. Olympus has also introduced the m:robe MR-100 Digital Music Player, a smaller dedicated music player that delivers 5 gigabytes of storage for over 1,200 songs.
Bose Debuts SoundDock Digital Music System
Bose has introduced the SoundDock digital music system, designed to deliver a new standard of audio performance for Apple’s iPod and iPod mini.
No headphones, cables or adaptors are required, the new speaker system lets iPod owners access, control and listen to their stored music with the ease of dock and play. The SoundDock system features quick installation and intuitive operation.
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