Coca-Cola Blak Offers Cola & Coffee Fusion
Coca-Cola Co. is launching Coca-Cola Blak, a Coca-Cola and coffee fusion lightly carbonated beverage.
Marc Mathieu, V.P., Global Core Brands, said, “We have created a new category of soft drink--an adult product in a carbonated beverage. This brand is ideal for any part of the day when people are looking for renewed energy.”
Kraft Extends South Beach Diet Line
Kraft Foods is expanding its South Beach Diet line of convenience foods with new Asian-inspired flavors of frozen entrees, frozen breakfast wraps in four varieties and a refrigerated sandwich wrap.
There is also a new line of salad dressings and two new varieties of meal replacement bars.
Flavia Fusion Launches New Drinks Station
Flavia, the pioneer in single cup beverage systems, has introduced the Flavia Fusion drinks station for the home.
Rod Ofte, Marketing Director, said, “The new Flavia Fusion drinks station brings variety, convenience and great taste together in one appliance. No matter the drink selected, our technology and beverage recipes ensure a perfect cup every time.”
Charbay Introduces Green Tea Vodka
Charbay, a Napa Valley, CA-based winery and micro-distillery, has introduced Charbay Green Tea Vodka, with four green tea variations.
Miles Karakasevic, Charbay’s owner and a 12th-generation Master Distiller, said, “It was no small feat to combine the two distinctive worlds-tea and vodka.”
Pillsbury Targets “Empty Nesters”
Pillsbury has expanded its line of Oven Baked frozen biscuits and dinner rolls to address the “Empty Nester” trend affecting Boomers 50 or older. The new Pillsbury Oven Baked Frozen Whole Wheat Dinner Rolls and Garlic Dinner Rolls go directly from freezer to oven and bake within minutes. Individually frozen and packaged in resealable bags, consumers can easily make one, two or the whole bag. According to a survey conducted by Pillsbury, 84% of empty nesters said that the ability to reseal the food packaging was important.
Quaker Weight Control Instant Oatmeal Introduced
Quaker has introduced Weight Control Instant Oatmeal, specially designed with 25% more whole grains, fiber and protein to help people feel full. Todd Magazine, V.P., Marketing, Quaker Foods, said “A quarter of our consumers already connect oatmeal with weight management, which is a great starting point for this new product.”
Philips Introduces amBX Experience
Philips Electronics has introduced amBX, a technology that will redefine the experience of playing video games, watching movies and listening to music.
Utilizing light, color, sound, heat and air, amBX submerges the user within a complete “sensory surround experience,” which extends the gaming world out of the screen and into the real world by barraging the senses with audio and visual queues tuned to the action on the screen.
Oakley Releases Thump 2 Digital Music Eyewear
Oakley has expanded its line of digital music eyewear with the launch of Thump 2, which is available with up to 1.0 GB of flash memory, enough storage for approximately 240 songs in a design that fully integrates a music system with an eyewear frame.
“We took the subminiature circuitry of our premier Thump and halved its size while maintaining its world-class audio fidelity, and redesigned the speaker booms to have six directions of movement for a fully adaptable fit,” said Oakley President Colin Baden.
Retail Mafia Collection From Boost Mobile Debuts
Boost Mobile has introduced a collection of phones designed by The Retail Mafia, a collective of highly regarded New York-based streetwear brands (alife, anything, The J.Money Collection, Frank151, situationormal and SSUR).
The collaboration marks the New York streetwear brand collective’s entry into the wireless phone market. Packaged in a gunmetal “mafia-style” briefcase, the custom designed Motorola i835 cell phone features six exclusive designs by each of The Retail Mafia brands.
Hoover Introduces First Sport Utility Vacuum
Today’s larger homes require a single vacuum that can adjust to different carpet levels and transition from hard to delicate surfaces, both on and above the floor. Features of the new Hoover Z Bagless Upright vacuum include a DigiTouch control pad allowing for a seamless, automatic adjustment between surfaces and settings, and a patent-pending self-cleaning HEPA filter.
Toshiba Launches Gigabeat Digital Audio Players
Toshiba is introducing the Gigabeat Flash digital audio player. Yoshi Uchiyama, Group V.P. Toshiba’s Digital A/V Group, said, “Gigabeat Flash players offer stylish cosmetic designs and ample storage capacities.”
The MEP-05FR offers 512MB and the MEP-10FK offers 1GB of storage.
Walletex Launches Wallet Flash
Walletex has launched Wallet Flash 1.1, the world's first credit card-sized wallet flash drive (WFD), in the U.S.
“The USB flash drive has become an ideal personal storage solution and Wallet Flash provides a convenient method to stay connected,” said Alon Atsmon, CEO of Walletex. Wallet Flash is currently available with USB 2.0 and USB 1.1 compatible connectivity and in storage capacities ranging from 128MB to 1GB.
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